undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
  4. Some questions about guest posting

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Some questions about guest posting

Link Building
6
11
3.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • MarieHaynes
    MarieHaynes last edited by Jan 25, 2012, 12:58 PM

    After reading this on the SEOMoz blog, I've decided to try some guest posting to gain some backlinks for our real estate site.  I have a few questions for those of you who do this regularly:

    1. If the site you are posting on allows up to 3 links in the signature box, do you generally use them all?  My gut instinct is that one anchor texted link would give me the most bang for my buck.

    3.  How much attention do you pay to PR or DA?  If a site is PR1 but relevant to your niche would you spend the time to write the article?

    4. What negatives have you found when writing guest posts?

    Thanks!

    1 Reply Last reply Reply Quote 0
    • esztanyo
      esztanyo last edited by Feb 17, 2012, 4:43 PM Feb 17, 2012, 4:43 PM

      We are just getting into guest blogging for our real estate clients and have found it to be very helpful.  I had an additional question that I was wondering if you guys could help answer.  We were kicking around the idea of adding a guest post page on our clients' sites to attract potential partners with which to work with on content creation and guest blogging.  Have any of you ever used this tactic?

      We would obviously have to have strict guidelines of content quality to allow guest posts on our sites, but it seems like a potential link building opportunity if the arrangement is that we get to guest post on their site.  Seems that Rand has stated that you would not get penalized for reciprocal link building as long as the two sites linking to each other are topical and the links are in related content and not on an external links page.  As opposed to manually building a list of guest post opportunities alone, this seems like a good way to attract potential linking partners.  Thoughts?

      1 Reply Last reply Reply Quote 0
      • AnnSmarty
        AnnSmarty @webfeatseo last edited by Jan 30, 2012, 10:16 AM Jan 30, 2012, 10:16 AM

        Thanks for the mention!

        1 Reply Last reply Reply Quote 0
        • AnnSmarty
          AnnSmarty last edited by Jan 30, 2012, 10:15 AM Jan 30, 2012, 10:15 AM

          Hey Marie, good plan on starting guest blogging! Good luck. Here's my way to handle this:

          1. No more than 2 links in the byline. More looks somewhat greedy and doesn't make sense anyway.

          2. I wouldn't guest blog on a PR N/A site but in all other cases PR doesn't matter. There are very new but very active sites: lots of tweets, likes and comments, lots of activity. Even if they are PR0 or PR1 they might be worth a show for two reasons: (1) They are likely to attract traffic (2) They are likely to have accumulated some considerable link power but it's not that visible yet using the tools. If there's activity on the blog, it's most likely to grow very fast! Besides, these new blogs are usually much easier to communicate with!

          3. None that I have faced, but here's one recent comment from one of our users: it looks like his guest post has outranked content on his own domain, so I'd pay attention to what you are guest blogging it to avoid your own guest posts competing with your own pages in Google search.

          1 Reply Last reply Reply Quote 3
          • AmieMarse
            AmieMarse @MarieHaynes last edited by Jan 25, 2012, 3:14 PM Jan 25, 2012, 3:14 PM

            Right, it does cost something... and, if you are active on SEOmoz you are probably more advanced than the SEO training they provide. On the other hand, they pretty much spoon feed great link juice to your content.

            It's one of those "digital sharecropping" issues but if you plan accordingly you can leverage their sites high authority to get your posts ranked well on Google (your posts that are hosted on their site) that have links back to your main url.

            The good -

            If you are doing the writing, you obviously can choose the best anchor texts

            Since you are doing the writing, you still get the reputation bonus of your content

            It's much easier to rank with them as opposed to yourself when you are starting out because they have so much authority

            The bad -

            Your building their empire, not yours (unless you leverage it correctly)

            And... I'm off on a tangent. Sorry 🙂

            1 Reply Last reply Reply Quote 1
            • MarieHaynes
              MarieHaynes @AmieMarse last edited by Jan 25, 2012, 2:47 PM Jan 25, 2012, 2:47 PM

              Thanks.  I did look into Active Rain...should check it out again.  To be honest, we are cheap 🙂  I believe it was $30 a month or something like that.  It might be worthwhile if we are getting good links from it but I felt that I could build better links for less money.

              AmieMarse 1 Reply Last reply Jan 25, 2012, 3:14 PM Reply Quote 0
              • webfeatseo
                webfeatseo last edited by Jan 25, 2012, 2:44 PM Jan 25, 2012, 2:44 PM

                By the way, I wanted to share this link with you.

                I get a lot of my blog contacts from this site

                http://myblogguest.com

                AnnSmarty 1 Reply Last reply Jan 30, 2012, 10:16 AM Reply Quote 1
                • AmieMarse
                  AmieMarse last edited by Jan 25, 2012, 2:45 PM Jan 25, 2012, 2:34 PM

                  1. Agree wholeheartedly with Stevej24 about the one link. Unless there is an option for a social link or something. The best answer to this is to see what other posts are doing. Remember that each website is its own community so to get the best traction comment wise or with guest posting is to see what's already there and mold yourself 🙂

                  3. Again, this depends on the community of the site. For example, a small site with a strong following might be a PR1 but you'll find tons of quality traffic. Whereas a PR 5 or a huge DA site might just send you spammers. In general, a thoughtful mix is always wise.

                  4. The only negative I've had is a lack of response, which is pretty common if you submit to huge sites. Be sure to read everything you can about guest posting on a site. For example, hbr.org tells you flat out not to expect a response before 4 weeks. If you have a time sensitive post (which you should) you are better off going to a site that is going to welcome you with open arms 🙂

                  BTW, as a real estate person are you interacting on ActiveRain? We write for real estate and have only heard great things about that community. I keep trying to get us on there for interaction but it is too far down my to do list 😞

                  MarieHaynes 1 Reply Last reply Jan 25, 2012, 2:47 PM Reply Quote 2
                  • webfeatseo
                    webfeatseo last edited by Jan 25, 2012, 1:34 PM Jan 25, 2012, 1:34 PM

                    I do a ton of guest blogging. Most of my experiences with it is positive. I is a slow process to write unique content and to find a high quality site to post it on but the links are great and help a lot.

                    Some negatives - some blog owners will be extremely picky and send back for tons of revisions, but that does not happen often. Also have some sites that shut down after you write for them.

                    I normally have 1 or 2 links per article. Maybe one in context (if applicable) and one in a bio line. I will generally do 2 links if I can get it to work for 2 different sites of a similar niche.

                    I do not check PR but I do check domain authority and backlinks to make sure its a high quality site.

                    1 Reply Last reply Reply Quote 2
                    • Stevej24
                      Stevej24 last edited by Jan 25, 2012, 1:12 PM Jan 25, 2012, 1:12 PM

                      1)  We usually do just one link in our resource box.

                      1. We prefer sites that have a variety of PR and we look to see if they have been around a while.  Not only via domain age, but we will drop the url into the internet wayback machine to see a snapshot of their history.

                      2. We have only seen negatives from a site owner's perspective. We own several sites in a similar niche and we will get the same cookie-cutter letter, with the same errors, signed by a different person in a day for the different sites.   We use that negative and turn it into a positive when contacting websites and offering our content!

                      1 Reply Last reply Reply Quote 0
                      • Stevej24
                        Stevej24 last edited by Jan 25, 2012, 2:29 PM Jan 25, 2012, 1:12 PM

                        1)  We usually do just one link in our resource box.

                        1. We prefer sites that have a variety of PR and we look to see if they have been around a while.  Not only via domain age, but we will drop the url into the internet wayback machine to see a snapshot of their history.

                        2. We have only seen negatives from a site owner's perspective. We own several sites in a similar niche and we will get the same cookie-cutter letter, with the same errors, signed by a different person in a day for the different sites.   We use that negative and turn it into a positive when contacting websites and offering our content!

                        1 Reply Last reply Reply Quote 2
                        • 1 / 1
                        1 out of 11
                        • First post
                          1/11
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • geoff8151

                          Is it okay to post my blog posts to both an internal blog on our domain and an external blog?

                          We have a blog internally at kay-grant.com/blog and also created an external blog at ActiveRain.com Is it okay to post the same blog posts to both sites or should I have different content for each blog?

                          Link Building | Jun 8, 2016, 11:43 AM | geoff8151
                          0
                        • Dan_Brown1

                          What to write in Guest Post Email Subject

                          How to and what to write in Guest Blogging email Subject to get noticed? Please provide an example?

                          Link Building | Feb 5, 2014, 8:27 PM | Dan_Brown1
                          0
                        • BloggerGuy

                          Backlinks embedded in posts or backlinks in sidebar?

                          What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.

                          Link Building | Nov 29, 2013, 12:24 AM | BloggerGuy
                          0
                        • Studio33

                          Guest Posting

                          Is guest posting to get links a good idea? I have the blogs to post but do not have the time to find, approach and build a relationship with bloggers to get the guest posts.  Are guest posting services a good idea and if so can anyone recommend one? Thanks

                          Link Building | Aug 1, 2013, 8:15 PM | Studio33
                          0
                        • VentaMarketing

                          How do you compose and write a great guest post?

                          After developing a relationship with a blog owner and being told you may guest posts on their blog for your client: How do you compose and write a great guest post? How do you pick a good topic? How to you compose the post to serve the blog your are guest posting for and your client? Should you write the post like you are a member/writer for the blog you are posting for? How much should you keep your client in the loop of what you are posting on behalf of their company? Does anyone have any good examples or experiences when creating a great guest post?

                          Link Building | Jan 14, 2013, 8:37 AM | VentaMarketing
                          0
                        • ksbnok

                          Quick question : Is it ok to get 300 quality backlinks ...

                          Is it ok to get 300 quality backlinks ... from different authoritative domains in one month...I think google might find it strange and I might get penalized...

                          Link Building | Sep 2, 2012, 7:41 AM | ksbnok
                          0
                        • shaz_lhr

                          Should we BackLink to Guest Post ?

                          Hi, I have been actively doing guest blogging for last few weeks . But the page authority , moz Rank and moz Trust of my guest posts appear 0 as those posts have their own pages on blogs  with snippets of posts on home page.  I wanted to ask if i should backlink to my guest posts to increase the authority, mR and mT of pages. Those posts are already appearing as backlinks in webmaster tools but if i backlink to my posts to increase mR and mT, then will it also increase the juice passed by backlinks in those posts to landing pages on my site ? Thanks,

                          Link Building | Jan 30, 2012, 10:37 AM | shaz_lhr
                          0
                        • echo1

                          Where/should I post my press release/articles on my own website?

                          I have started a long-term article marketing campaign and press release distribution. I will have about 4 articles and press releases in total every month. Although the press releases will not be self-promotional, sometimes they will be talking about a certain product that we unveil. The question is, due to the high quality of these press releases, should I put them on my website as well as publish them on third party websites? If so, because they target a specific service/product which we already have a dedicated page on our website, wouldn't that put Google in the position of choosing between the two pages? I was thinking to put them on my blog and link internally from there with the keywords that I target on those pages as anchor text. The same question for articles. Any suggestions?

                          Link Building | Nov 22, 2011, 6:17 PM | echo1
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.