How do you compare year-over-year keyword analysis without (Not Provided) screwing everything up?
-
We have a seasonal business. It is of no use to compare this month to last month or even this week to last week.
The only real benchmark is to compare the same time period a year ago.
I'd like to know how well I'm doing for a certain keyword. If I compare this month's performance to the same month's performance a year ago, I get corrupt results as much is now hidden in (Not Provided).
Any solutions?
-
Thank you for verifying ... I didn't think there was a great answer.
Google should provide a "(Not Provided)" eg. "logged into Google" segment. This way, at least I could compare apples to apples from a year ago.
Even then though, the number of users logged into Google this year must be higher than last year so it is still very dirty data ... just less dirty.
-
Hey Ryan,
I would suggest looking at search as a holistic channel rather than reporting YoY per keyword. If that's not sufficient I would suggest you check out Ian Laurie's method for getting your keywords back.
-Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats the best way to move 30% of our content behind a paywall and still get indexed without penalties and without letting people see our content before they subscribe.
Hi all - We want to create a membership program so that they can get more great stuff from us and offers, deals, etc. but only if they qualify to be a member via a purchase for example. The question is we want to move only some of our content (c.30%) behind the membership curtain - will be a mix of SEO value content. There are few questions/ concerns I am hoping you the SEO community can help me with: How can i ensure Google continues to index it without getting penalized. If i tell google bot to index but not allow Google and other sites to see the membership content will that create a penalty? Is that considered a form of cloaking? How can i prevent having to reveal 3 pages a day under Google's First Click Free set-up. I suppose i want my cake and eat it and i suspect the answer is well i cant. Any help or insights that can help me make this decision better is gratefully accepted.
Reporting & Analytics | | Adrian-phipps0 -
How to Analysis which category gives me more revenue from google analytic?
Hello Experts, For Ecommerce site we do have navigation path like Main Category - Subcategory - Products. That means Men as Main Category and then subcategory Cloths, shoes, bags then product in each subcategory. After implementing enhance ecommerce https://developers.google.com/tag-manager/enhanced-ecommerce#product-clicks I am getting this report - "Product Category (Enhanced E-commerce)" in Product Performance section. Now my query is my all products are linked with sub category i.e. cloths, shoes, bags etc so in Product Category (Enhanced E-commerce) I can see Revenue, transaction related to Cloths, shoes, bags etc but how to judge performance of Main categories like Men, Women, Children etc? Because google works with this method i think - name': productObj.name, // Name or ID is required.
Reporting & Analytics | | dsouzac
'id': productObj.id,
'price': productObj.price,
'brand': productObj.brand,
'category': productObj.cat,
'variant': productObj.variant,
'position': productObj.position0 -
Alternative tools for Keyword Traffic
Hi There, Wondering if anyone has any other tools they would recommend using for finding out keyword traffic on websites. Currently (and I'm sure like most), my website is connected to Google Analytics and Google Search Console. My biggest frustration becomes the "(not set)" variable that appears when I go to review the keywords section. It's always such a large number and I have no way of finding out what people might be typing in and coming across my website. Of course, I understand the privacy factor as to why Google must do this but it's certainly difficult to analyze what's working and what's not. Any tips, tricks or suggestions are greatly appreciated! Thanks, Lindsay
Reporting & Analytics | | MainstreamMktg0 -
A special character star (*) being shown under keywords in Google Analytics from 5th June 2014
We have noticed that * (star) is being displayed as a keyword in our Google Analytics account since 5th June'2014. It is visible in Google Analytics > Acquisition > Keywords > Paid Keywords Similarly, (remarketing/content targeting) is also being shown as a keyword since 13th June'14 Did any of you guys saw this in your google analytics account.....
Reporting & Analytics | | vivekrathore0 -
Can assumptions be made for (not provided)?
With the (not provided) numbers growing to the inevitable 100%, can we make any assumptions about what the (not provided) visits includes without sifting through 5 software programs, Moz analytics, Google Analytics, Webmasters Tool, etc? It seems like a TON of time and work to "try" and get (not provided) data/keywords from all the articles and heads of the industries I've been reading. That amount of time and work are just not viable for a smaller SEO or single SEO working with smaller budgets, so my question, can we make an estimated guess based on visits for local businesses that most are branded keywords bringing traffic? Or am I way off here? Thanks in advance for sharing your thoughts or how you handle (not provided) with your clients.
Reporting & Analytics | | WhiteboardCreations0 -
Massive decrease in search volumes from Keyword planner
The search volumes that I'm getting out of Keyword planner are approximately 10% (some as low as 1%) of the search volumes for the same keywords back in April. Is there something I missed in this time? I'm using the same account, same language and location settings. Anyone have an explanation for this? To be honest these new search volumes sound a lot more plausible to me - I'm just intrigued by what might have happened!
Reporting & Analytics | | a-champ0 -
How To Determine ROI For Specific Keywords
I have been looking through our analytics, and nealy all our conversions are from (not provided) keywords. I am trying to find the keywords that are performing best and also to determine the return I am getting from SEO efforts. I have been told the "not provided" keywords are due to people being logged into Google when they browse. However, this doesn't make sense to me. How is it that only the keywords that convert are "not provided"? Can anyone help with this?
Reporting & Analytics | | inhouseseo0 -
Why is it when i don i keyword research here that it says data not available?
Why is it when i do keyword research that with all the keywords it says data not availabe. It all are keywords with high search volume at least a few of them. I am also looking in the right search engine google.es and when i go to google keyword tool it gives numbers as well. CAn somebody tell me what i am doing wrong? remco | Local Search
Reporting & Analytics | | seoroyal
Volume (Sep) | Global Monthly
Search Volume | Local Search
Volume (Sep) | Global Monthly
Search Volume |0