Does Yelp pass link juice?
-
This is probably a profoundly obvious question, but I can't seem to find an explicit answer on the internet, so I'll ask it here:
Yelp's links out to local business websites are not nofollow'd, but they go through a javascript-based redirect. My understanding is that javascript redirected links do not pass link juice, so a link from a yelp profile will not directly impact my page authority; however, it looks like yelp does use nofollow judiciously for internal links, so I don't understand why they would allow follow for these "useless" outbound links.
Do yelp's javascript-redirected links pass link juice?
-
Just curious - where do you see the JS redirects? I'm seeing server-side redirects, but the interesting thing is that the return a 200 (not a 301 or 302), which could suggest they pass link-juice.
My gut sense is that Miriam's right - they probably mask direct link-juice but are still very valuable as a citation, especially for local search.
-
Hello Tyler!
What an interesting question! Not one I've seen asked before and I don't have an authoritative answer for you. I did find a couple of mentions of this out on the web.
Here's one from http://www.tastyplacement.com/6-best-free-local-business-directories-for-backlinks-customers-hits
4. Yelp.com. Yelp is popular (a fair number of visitors) and its pages rank well in the search engines. So, a listing here might earn you some supplemental results in a Google search. It’s review-based, and there are a lot of “interactive” features you’ll want to skip if you just want to list your business. Valuable and free. One limitation: Yelp does not give dofollow (a link that passes valuable pagerank to the target site) backlinks.
And a discussion at Reddit:
http://www.reddit.com/r/SEO/comments/jburq/acquiring_citations_from_directories_yelp_hotfrog/
I tend to think of the value of sites like Yelp as being in their quality as a citation and their ability to host conversation (hopefully positive) about your business. I am going to ask one of our super SEOs to step in and give you an opinion on this. It's a very good question!
Miriam
-
Oficially, no it does not pass link juice, BUT google is smart enough so you will gain smth from this link. + you can get some good traffic. It's always good to have your business listed on sites like yelp.
-
Not a clue. I'd guess they're nofollowing the internal links to better architect what internal pages are ranking, but maybe they intended profile links to pass juice, and implementation wasn't what they'd thought it be.
-
Thanks for the answer! Can you think of any reason why yelp doesn't nofollow these links? They seem to nofollow a lot of links within their own site, so it seems strange that these links are not nofollow'd.
-
I'm 99.9% positive the answer is no, they do not pass link juice. JS-redirected links are all hinky like that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel=canonical or 301 to pass on page authority/juice
I have a large body of product support documentation and there are similar pages for each of versions of the product, with minor changes as the product changes. The two oldest versions of this documentation get the best ranking and are powering Google snippets--however, this content is out of date. The team responsible for the support documentation wants current pages to rank higher. I suggested 301 redirects but they want to maintain the old page content for clients still using the older version of the product. Is there a way to move a page's power to a more updated version of the page, but without wiping out the old content? Considering recommending canonical tags, but I'm not sure this will get me all the way there either as there are some differences between pages, especially as the product has changed over time. Thoughts?
Technical SEO | | rachelholdgrafer0 -
Old / passed productpages
Hi, what shall i do with the old / passed productpages? The situation right now is, that all product url's are being saved wich cost me a lot of duplicate content and lot's of url's being indexed and crawled and no use to the website at all. As there are affiliate links to those passed url's i want to give them a 301 to the category page wicht fitst best for a time of period? Do you think that's the best solution? And what time of period shall ik give those 301 redirects? Thnx and grtz, Leonie
Technical SEO | | Leonie-Kramer0 -
301 and 302 for same link
Just trying to find out if this may be the root of a slight traffic dip and also if we should be redirecting differently. We relaunched and did 301 redirects to the new site, initially. Then, we decided to change from http to https. Our HTTP status now looks like this when using the MozBar: HTTP/1.1 301 Moved Permanently – http://site.com/oldurl
Technical SEO | | MichaelEka
HTTP/1.1 302 Found – https://site.com/oldurl
HTTP/1.1 200 OK - https://site.com/new Should we be changing that 302 to a 301? Are we losing link equity due to this? Thanks.0 -
Is it possible to export Inbound Links in a CSV file categorized by Linking Root Domains ?
Hi, I am performing an analysis of the total inbound links to my homepage and I would like to have the total amount of inbound links categorized by the Linking root domains. For example, the Open Site explorer does offer the feature to show you the Linking Root Domains to your page. Then when you click on the first Linking Root Domain, it also shows you the Top Linking Pages ( Which means all the pages that link to your page from this particular top level domain) Now I would like to export this data to a CSV file, but open site explorer only exports the total amount of top level linking domains. Does anyone has a solution to this problem ? Thank you very much for the help in advance!
Technical SEO | | Feweb0 -
Outbound Links
I have a page on upstrap-pro.com that provides weights of cameras and lenses. The user/buyer of my on-slip camera straps needs to know the weight his camera and lens to determine the proper pad size... large to small. We have put together a long list of the most popular customer cameras. The way it was done (by my daughter) was to also provide a via a link to dpreview.com which is an excellent site for camera information including specifications etc. My personal feeling about this is mixed. I can do it by having it open dpreview.com in a new tab but then the user/customer could still get distracted and go down the rabbit hole. On the other hand dpreview is such a good site that if they are new to photography and don't know about it, they should. I don't get a dime from dpreview. If fact I doubt they would ever link back to me because they do not write about camera straps. I hear mixed things about outbound links. In this file there are quite a few outbound links to dpreview to keep it consistent. I could do a nofollow on all of them but I read that this is the easy way out. Google is jump ball and I have no clue what Cutts and his merry men are going to decide is cool or not cool. I'd like some thoughts or options... Thanks... A small part of the file below. Canon EF 14mm f/2.8L II USM Wideangle prime lens Canon EF 22.8 oz 645 g Canon EF 14mm f/2.8L USM
Technical SEO | | Asteg0 -
Unnatural links in webmaster tools
Google Webmaster Tools notice of detected unnatural links to my site.I download latest link from google webmaster tool and decided to remove links from last four months.I also got several links from directory sites and i want to remove the links, how to delete links from directory sites ? I f there is no way to delete directory link , please let me know other option to get rid of this issue.
Technical SEO | | Alick3000 -
Link API returns Error 500
http://lsapi.seomoz.com/linkscape/links/nz.yahoo.com?SourceCols=4&Limit=100&Sort=domain_authority&Scope=domain_to_domain&Filter=external+follow&LinkCols=4 Hi folks any idea why the above returns Err 500 ? Seems to pertain to the domain - it works on other sites just not nz.yahoo.com Thanks!
Technical SEO | | jimbo_kemp0 -
Internal Linking: Site-wide VS Content Links
I just watched this video in which Matt Cutts talks about the ancient 100 links per page limit. I often encounter websites which have massive navigation (elaborate main menu, side bar, footer, superfooter...etc) in addition to content area based links. My question is do you think Google passes votes (PageRank and anchor text) differently from template links such as navigation to the ones in the content area, if so have you done any testing to confirm?
Technical SEO | | Dan-Petrovic0