Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Is it ok to use the H1 tag for bullet points?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it ok to use the H1 tag for bullet points?

    On-Page Optimization
    4
    5
    3156
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • mevseo
      mevseo Subscriber last edited by

      Our search results page doesn't have a typical H1 tag because adding a true header would take up space unnecessarily. Therefore, we've assigned the h1 tag to be the breadcrumb.

      As filters are applied, the breadcrumb grows to include these filters. This breadcrumb is coded as bullet points, even though they're not the typical style of bullet points.

      Here's a screenshot: http://screencast.com/t/AjGC9iAYR3

      For example, the breadcrumb:

      Home >> NYC Social Media Classes >> Adult >> Manhattan

      is currently coded as:

      | |
      |   | * class="first"><a <span="">href</a><a <span="">="</a>/">Home |
      |   | * <a <span="">href</a><a <span="">="</a>/nyc/classes/social-media/age-adults/neighborhood-manhattan" class="Selected">Search results |
      |   | |
      |   | |
      |   | id="cat_social-media" type="checkbox" checked onclick="setCategory('social-media')" /> |
      |   | # style="font-size: 12px; display: inline;">NYC Social Media Classes |
      |   | <label <span="">for</label>="cat_social-media"> |
      |   | |
      |   | |
      |   | |
      |   | <nobr>id="age_adults" type="checkbox" checked onclick="setAge('adults')" /><label <span="">for</label>="age_adults">Adults</nobr> |
      |   | |
      |   | |
      |   | <nobr>id="nbhd_manhattan" type="checkbox" checked onclick="setNeighborhood('manhattan')" /><label <span="">for</label>="nbhd_manhattan">Manhattan</nobr> |
      |   | |
      |   | |

      Right now that H1 tag just relates to 'NYC Social media classes', but we'd like to expand it to include both 'Manhattan' & 'Adults' - would that be ok?

      And if so, would it be better to put the tag before and after the

      • tag?
      1 Reply Last reply Reply Quote 0
      • mevseo
        mevseo Subscriber @matbennett last edited by

        Thanks Mat for your reply. Why do you think the markup is horrible?

        1 Reply Last reply Reply Quote 0
        • Dr-Pete
          Dr-Pete Staff last edited by

          I doubt it would harm you, but it is a bit unorthodox. Why not make the table header a header tag?

          I'd argue with the "take up space unnecessarily" point a little. Headers aren't just for SEO (their SEO impact is probably pretty small these days) - they're for visitors. If these pages get direct visits (including from search), a prominent header can really help people know their on the right path. Breadcrumbs are great for people who are already on your site and have a sense of it, but they're too small and complex for that 5-second test of "Am I in the right place?"

          1 Reply Last reply Reply Quote 1
          • matbennett
            matbennett last edited by

            Ick - horrible markup.

            If you are choosing the HTML element based on spacing then you probably need to look at your CSS. I've never seen an H tag used in this way before, it is certainly an original approach.  I don't think it'll kill you, but I'd avoid it if you can.

            I would say that a bullet list is a more correct element for those breadcrumbs. I suspect that the thought process is along the lines of making them H1 will lend greater weight to them. It won't really work in that manner so you will probably be better served with code that is more "correct".

            mevseo 1 Reply Last reply Reply Quote 0
            • theLotter
              theLotter last edited by

              You should keep the H1 tag to only one per page and make the other headings H2.

              Change the sizing of the H1 bullet to slightly bigger than the rest of the text on the page.

              1 Reply Last reply Reply Quote 3
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • ViviCa1

                Using Schema markup for Feefo reviews

                I am a little confused about whether or not it is ok to use Schema markup with reviews collected through Feefo. We use Feefo to collect reviews from our customers and these get displayed on our website. We get service ratings as well as product ratings through Feefo. My question is: Is it ok to use Schema markup for these? I would have thought they would fall under 3rd party reviews, but this article from the Feefo website seems to suggest that it would be ok to use markup in the way they recommend. Can anyone confirm how Google handles review markup like this? Thanks in advance!

                On-Page Optimization | | ViviCa1
                0
              • HectorCortes

                Commas in title tags

                Hello Guys, Thanks in advance for all who can help me with this I am helping a dinnerware company with their SEO. I told them to change their ambiguous  title tags for more specific ones. However, they opted to create some title tags with 2 or three keywords separated by commas. I have attached an excel image illustrating their new title tags.. My question is, will this format be a problem with Google--penalties? The questionable title tags are highlighted in light orange. Thanks! lHH92

                On-Page Optimization | | HectorCortes
                0
              • Whittie

                Canonical tags in the body?

                Hi there, Does anyone know if placing canonical tags in the body instead of the header of a page will still "take"? The system we are on means that making an editable header is no easy business and I was just wondering how big of a difference it makes to have it in a different area. Thank you in advance.

                On-Page Optimization | | Whittie
                0
              • alex1978

                Different title tags and meta descriptions for desktop and mobile?

                Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.

                On-Page Optimization | | alex1978
                0
              • wianno168

                Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results

                I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke

                On-Page Optimization | | wianno168
                0
              • John_Francis

                ALT tagging images with keyword. What is too much?

                I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?

                On-Page Optimization | | John_Francis
                0
              • jemindesai

                Can I use Same Keyword for Multi pages Title Tags?

                Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only

                On-Page Optimization | | jemindesai
                0
              • AndreVanKets

                Sequence of heading tags (H1, H2, H3, etc) important?

                Meaning heading tags (H1, H2, H3, etc) are a critical part of good on-page optimisation. Fair enough. It helps humans and bots make sense of a page's content. 3 questions regarding implementation of heading tags: Should heading tags appear in sequence in the HTML code. I.e. H1 first, then H2 lower down, etc.? Can the page contain more than one H1 tag? Can the page contain multiple H2, H3, H4 tags?

                On-Page Optimization | | AndreVanKets
                1

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.