Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do I need to add canonical link tags to pages that I promote & track w/ UTM tags?
-
New to SEOmoz, loving it so far.
I promote content on my site a lot and am diligent about using UTM tags to track conversions & attribute data properly.
I was reading earlier about the use of link rel=canonical in the case of duplicate page content and can't find a conclusive answer whether or not I need to add the canonical tag to these pages.
Do I need the canonical tag in this case? If so, can the canonical tag live in the HEAD section of the original / base page itself as well as any other URLs that call that content (that have UTM tags, etc)?
Thank you.
-
Just found this today and after a year and a few months it is still helpful, thanks Dr Pete!
-
Thanks, Peter. I didn't think to check the index. They aren't currently being indexed, but I'm going to take your advice and add them in anyway.
-
I find Google is usually good about UTM parameters, but not always - for use in Adwords, they're almost never a problem, but when you use them for custom tracking, they can start to cause duplicates. Bing/Yahoo also don't handle them very well.
I'm not sure on the scope of your site/usage right now, so it's hard to give a definitive solution, but my gut reaction is that I would use canonical tags on the affected pages. If you want to double-check, you can test for the URLs in the Google index. Use something like:
site:example.com inurl:utm=
If they're not being indexed, you're probably ok, and can just keep an eye on it. If it's just a few landing pages, though (and not a massive, site-wide issue), I'd be proactive and put a canonical tag in place, if it were me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic Canonical Tag for Search Results Filtering Page
Hi everyone, I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results). The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past. We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed. I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages. This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns. • Is using a dynamic canonical tag in this way considered spammy / manipulative? • Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about? I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com. https://www.booking.com/searchresults.it.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYARS4ARfIAQzYAQHoAQH4AQuIAgGoAgO4ArajrpcGwAIB0gIkYmUxYjNlZWMtYWQzMi00NWJmLTk5NTItNzY1MzljZTVhOTk02AIG4AIB&sid=d4030ebf4f04bb7ddcb2b04d1bade521&dest_id=-2601889&dest_type=city& Canonical points to https://www.booking.com/city/gb/london.it.html In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for) Would be great to get any feedback on this before I rule it out. Thanks!
Technical SEO | | GAnalytics1 -
Rel=Canonical For Landing Pages
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created. We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale. The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
Technical SEO | | SoulSurfer80 -
If you use canonicals do the meta descriptions need to be different?
For example, we have 3 different subsites with the same pages. We will put canonicals so they reference the main pages. Do the meta descriptions have to be different for each of the three pages? How does Google handle meta data when using canonicals?
Technical SEO | | Shirley.Fenlason0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
301 vs 302 & Link Juice
Has any one come across any recent cases of a 302 link passing more link juice than before?
Technical SEO | | CeeC-Blogger0 -
I need help with a PHP canonical URL tags
I found a little difficult for me to do a canonical tag in my PHP. On-Page Report Card We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply. I don't know how to tidy my PHP Any suggestion.
Technical SEO | | lnietob0 -
Add to Cart Link
We have shopping cart links (<a href's,="" not="" input="" buttons)="" that="" link="" to="" a="" url="" along="" the="" lines="" of="" cart="" add="" 123&return="/product/123. </p"></a> <a href's,="" not="" input="" buttons)="" that="" link="" to="" a="" url="" along="" the="" lines="" of="" cart="" add="" 123&return="/product/123. </p">The SEOMoz site crawls are flagging these as a massive number of 302 redirects and I also wonder what sort of effect this is having on linkjuice flowing around the site. </a> <a href's,="" not="" input="" buttons)="" that="" link="" to="" a="" url="" along="" the="" lines="" of="" cart="" add="" 123&return="/product/123. </p">I can see several possible solutions: Make the links nofollow Make the links input buttons Block /cart/add with robots.txt Make the links 301 instead of 302 Make the links javascript (probably worst care) All of these would result in an identical outcome for the UX, but are very different solutions. What would you suggest?</a>
Technical SEO | | Aspedia0