Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. URL shortener and backlinks

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    URL shortener and backlinks

    Link Building
    5
    5
    6426
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SirMax
      SirMax last edited by

      Are there any SEO benefits drawn from creating backlinks with Google url shortener service(especially for the very deep links) or for the do-follow link juice I have to use a complete address?

      1 Reply Last reply Reply Quote 0
      • rafa1984
        rafa1984 last edited by

        so for what i sean short links are use fore social media, for instance i have a kids shoes and cloth store and use facebook to get in contact with coustumers  and use bit.ly for my blog post where I share tips for parents

        1 Reply Last reply Reply Quote 0
        • loopyal
          loopyal @DaveGerecht last edited by

          Thank you David,

          I didn't know that!

          1 Reply Last reply Reply Quote 0
          • DaveGerecht
            DaveGerecht last edited by

            A big drawback for using Google URL Shortener for anything is that it is not private. Simply add '.info' to the end of the goo.gl url and you ahve all the juicy data you need.

            loopyal 1 Reply Last reply Reply Quote 1
            • Vahe.Arabian
              Vahe.Arabian last edited by

              It would be better to use the complete address for the following reasons:

              (1) This can be cited across other websites, which can help your site build more links

              (2) Depending on the URL shortner service (in this instance Google does), does/doesnot contain a 301 redirect, which means either way you would be loosing some link juice value you would have otherwise received for a page.

              Hope this helps,

              Vahe

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • AliHassanbinali

                Ahrefs Backlinks VS Moz Backlinks

                HI Team and members We have website related to jobs in Pakistan and we purchased 5 niche edits backlinks to a specific page " MES Jobs 2021" In ahrefs it show only 2 backlinks to that page but in moz 0 backlinks but in actually there are 5 links. Why this happen in moz? We actually love this tool used for Keywords research for jobs in Pakistan find some cool keywords using moz but we facing backlinks issues in it.

                Link Building | | AliHassanbinali
                1
              • p4pakao

                DA not increased as backlinks generated...

                Hi,
                 I would like to discuss my issue as my site's some backlinks are generated but DA is still there. Can anyone make me understand the reason?

                Link Building | | p4pakao
                0
              • landport

                Is there such a thing as buying white hat backlinks? (example)

                Hi, would you guys recommend using a backlink service like this? https://www.peopleperhour.com/hourlie/gain-30-links-from-30-top-newspaper-sites-in-the-uk/396519Or is this the kind of thing that leads to being penalised?Over the years, I've always been told this is black hat and dodgy. Is that always the case?

                Link Building | | landport
                0
              • Blind_Foundation

                Are long URLs bad for SEO?

                Hi, I would like to know how bad is the long URLs that I have on my website. At the moment we have 543 long urls and I was wondering how big is the impact in my SEO. Thank you

                Link Building | | Blind_Foundation
                3
              • joeko

                Backlink from foreign language websites good for SEO

                I was wondering if backlinks from foreign language webistes can help me in ranking? For example: I ve got website in slovak language and I would place article with backlink on the foreign language website.  In which language should be the text surrounding the keyword?

                Link Building | | joeko
                1
              • Sajiali

                Web2.0 and private sites backlinks loop hole

                Let suppose i have one target page i.e video and one web2.0 blog or wordpress blog. If i keep on adding new articles on web2.0 and in each article i add one back link(with different anchor text) to my same target page. Is this create red flag in google as i will be using one domain? Do I need to keep my web2.0 like bloggers.com and weebly or wordpress blogs relevant to one topic to increase the relevancy score. If i try to keep them relevant my back links to target pages from one domain increases again. I kind of stuck up in this loop help me out!

                Link Building | | Sajiali
                0
              • FLEAR

                Changing url from non www to www.

                basically I have realised i have more page authority and links going to www.onestopmuscle.co.uk instead of onestopmuscle.co.uk. I use wordpress and have no clue how to make sure onestopmuscle.co.uk redirects to www. version. anyone have any ideas? I don't want to mess about with files or i'll most likely make the blog into a disaster.

                Link Building | | FLEAR
                0
              • Czubmeister

                Creating Backlinks On Behalf of Client

                I'm on my first SEO project with a law firm. I'm at the stage where I am doing competitive backlink research on other law firms that my client gave me. I saw a blog site called typepad. It has a high domain authority so I was going to recommend to my client that they set up an account and blog away! Since it's a law firm, I am not qualified to start blogging on behalf of my client and I know they are extremely busy so now I have to "ride" my client to get busy and start creating content. I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable. Question: Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it? I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job? -Bob

                Link Building | | Czubmeister
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.