undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Intermediate & Advanced SEO
  4. What should I cover in a SEO proposal ?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

What should I cover in a SEO proposal ?

Intermediate & Advanced SEO
6
7
13.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • kashyaplakkad
    kashyaplakkad last edited by Mar 21, 2012, 2:06 AM

    What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?

    1 Reply Last reply Reply Quote 1
    • eugenezaremba
      eugenezaremba last edited by May 21, 2013, 12:04 PM May 21, 2013, 12:04 PM

      Check out Quote Roller’s SEO proposal template here http://www.quoteroller.com/proposal-templates/seo-proposal-template/

      And I suggest  you to give Quote Roller (www.quoteroller.com) a try – it has 14 day free trial and actually is really nice tool for sending and tracking business proposals

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,about a month
      • Francisco_Meza
        Francisco_Meza @greg_k last edited by Apr 16, 2013, 6:16 PM Apr 16, 2013, 6:16 PM

        I think I'll be using this soon: http://www.bidsketch.com/

        They are on SEOMOZ's Perks http://www.seomoz.org/pro-perks

        1 Reply Last reply Reply Quote 1
        • greg_k
          greg_k last edited by Apr 16, 2013, 6:13 PM Apr 16, 2013, 6:13 PM

          As Francisco says, Danny Dover's book is a great resource. However, even though it contains two detailed example SEO audit reports, it doesn't contain an example SEO proposal. Neil Patel has a useful Feb 2013 post about what to put in a great SEO proposal here:

          http://www.quicksprout.com/2013/02/28/what-makes-a-great-seo-proposal/

          Greg

          Francisco_Meza 1 Reply Last reply Apr 16, 2013, 6:16 PM Reply Quote 2
          • topic:timeago_earlier,about a month
          • NainaGola
            NainaGola last edited by Mar 14, 2013, 3:09 AM Mar 14, 2013, 3:09 AM

            There must be a tool which could provide an overall layout and structure for the SEO proposal. Seomoz doesn't have one. It is there in Raven. Do let me know if found anything. Thanks

            1 Reply Last reply Reply Quote 0
            • topic:timeago_earlier,12 months
            • eyepaq
              eyepaq last edited by Mar 21, 2012, 7:31 AM Mar 21, 2012, 7:31 AM

              I think is worth it to develop the proposal in a custom manner for each client based on his needs, KPIs, current status and so on.

              We usually touch the bellow point in each proposal:

              • general status of the domain and general guidelines on what can be improved

              • on page optimisation improvments (from url structure, code, ux, nine relining, meta tags and content

              • link profile analysis, improvement channels

              • social media in correlation with SEO.

              depending on the client and status of the proposal (initial, strategy etc) you can get into details with all or some of the points.

              Hope it helps.

              1 Reply Last reply Reply Quote 2
              • Francisco_Meza
                Francisco_Meza last edited by Mar 21, 2012, 2:41 AM Mar 21, 2012, 2:41 AM

                Buy this book. It covers what you are looking for. This book was written by Danny Dover, the former Lead SEO for SEOMOZ.

                http://www.amazon.com/Danny-Dover/e/B002IR161U/ref=sr_ntt_srch_lnk_1?qid=1332304804&sr=8-1

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Nobody1616542228134

                  Why is pagination SEO such a mystery in 2021?

                  Hi folks. I would like to discuss pagination. I use WordPress (Genesis, specifically). I ran my site through a site scan and it flagged an error which told me that my blog was producing duplicate meta descriptions because the  blog is paginated - the same meta description from the blog page is being used on Page 2, Page 3 etc. I looked into this and the Internet is awash with many other people scratching around for a solution. My understanding is that using a canonical link on the first page is not a good idea, because it says to Google that only Page 1 of the blog is important. I also read an article that states Google no longer reads the Rel=Prev/Next code that could be used to tell Google to ignore the issue. So, what's the solution? Do I even need one? As a side-thought, it seems to me that pagination is, well, pretty useless. I mean, if my blog has 20 pages and I've worked hard to create content, who is going to click through to anywhere near page 20? Nobody. There has to be a smarter way for people on-site to access content. I would love your thoughts on all of this. Cheers.

                  Intermediate & Advanced SEO | Mar 14, 2021, 2:11 PM | Nobody1616542228134
                  0
                • seopack.org.ofici3

                  I need help in doing Local SEO

                  Hey guys I hope everyone is doing well. I am new to SEO world and I want to do local SEO for one of my clients. The issue is I do not know how to do Local SEO at all or where to even start. I would appreciate it if anyone could help me or give me an article or a course to learn how to do it. Main question The thing that I want to do is that, I want my website to show up in top 3 google map results for different locations(which there is one actual location). For example I want to show up for
                  online clothing store in new york
                  online clothing store in los angeles or... Let's assume that we can ship our product to every other cities. So I hope I could deliver what I mean. I'd appreciate it if you could answer me with practical solutions.

                  Intermediate & Advanced SEO | Apr 15, 2024, 1:23 PM | seopack.org.ofici3
                  0
                • nchachula

                  SEO value of affiliate external links

                  There are websites that have linked to my site. Whenever I hover over link I see my direct website URL and I am not seeing "no follow" when viewing source code so I assume these are passing link juice. However when I click on link it directs briefly to shareasale (affiliate account) in web address bar, but then quickly directs back to my website URL as directed. I was curious if these good links I am acquiring truly pass juice or since they briefly pass through an affiliate site if that cancels or dilutes the link juice. Also I am noticing when inspecting element that after the HREF it says class="external-link" I am just not sure if my link building efforts are being ruined by having an affiliate account running.I did not tell them I had one. I guess they are searching to see that I have one and trying to make a few extra commission dollars.

                  Intermediate & Advanced SEO | Mar 4, 2016, 6:06 PM | nchachula
                  0
                • unibiz

                  Domain Alias SEO

                  We have 5 domain alias of our existing sites
                  All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
                  Like Main domain: www.mywebsite.com
                  DomainAlias: www.myproduct.com,  www.myproduct2.com,  www.myproduc3.com
                  And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks

                  Intermediate & Advanced SEO | Jul 1, 2013, 11:23 AM | unibiz
                  0
                • bronxpad

                  Domain expiration and seo

                  My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?

                  Intermediate & Advanced SEO | Jun 17, 2012, 7:04 PM | bronxpad
                  0
                • Maxxum

                  Web fonts & SEO

                  Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie

                  Intermediate & Advanced SEO | Dec 24, 2011, 7:32 AM | Maxxum
                  0
                • MAGNUMCreative

                  Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo

                  I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.

                  Intermediate & Advanced SEO | Sep 25, 2011, 3:33 PM | MAGNUMCreative
                  0
                • IKT

                  SEO from Godaddy How Good is it?

                  http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)

                  Intermediate & Advanced SEO | Jun 20, 2011, 9:23 AM | IKT
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.