Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Directory and Classified Submissions
-
Are directory submissions and Classified Submissions still a good way to create backlinks?
Or they are obsolete methods and should be discontinued?
-
Thanks for the awesome comments Cyrus.
So what you suggest is going slow and develop solid, long term and genuine links by commenting to blog posts in the same niche, good quality PR submissions. good quality Article submissions and making relevant form posts?
Would you like to add something to the above list?
-
Yes, Google is smart enough.
Two years ago Google stripped toolbar PageRank from most of the profiles on SEOmoz. The links here still pass some value, but build too many of these links and you're much more likely to incur a penalty today.
This entire school of link building discussed on this page is dangerous - and filled with snake oil salesman who care nothing about harming your rankings. I've never heard of Linklecious, but it looks like they've been de-indexed by Google, so it's safe to say they were penalized.
Instead of risking burning your site to the ground with low quality links, invest your time in long-term payouts by producing good quality content and earning the links others can't earn.
-
Hi KS,
In a short answer, directory submissions have been abused over the years and we've seen a marked decrease in their effectiveness even as recently as the past 12 months.
The old rule for directory links was to build them in a 2:1 ratio. That meant for every two directory links, be sure to build at least 1 regular, high quality link. Today, the ratio is more like 1:1, or even reversed to 1:2.
If a directory is easy to get into, it's probably not worth your time. Too many of these links can lead to a drop in rankings. Done judiciously, they can give a small boost to your rankings, help round out your link profile, and help target specific anchor text phrases (again, when done in moderation)
Here's an article we published a few months back you might find helpful: http://www.seomoz.org/blog/seo-link-directory-best-practices
As for classified submissions, I'd be wary as I've never seen any evidence that they help SEO, and like low value directory links, too many "easy" links can harm your rankings.
Hope this helps. Best of luck with your SEO!
-
Thanks Herald.
Please reply to my query regarding Profile Links and Web2.0 Links later down on this page.
-
Yes you should definitely continue with the directory & Classified submission. It will help you a lot. If you have any query then surely concerned with me.
Thanks
-
What about Profile Links and Web2.0 Links. They say its good to create 100+ profile links every month with appropriate keywords (while SEOing a website). Some say Profile links are better than Form Links or Blog Comments.
If I use services to create them, most of the links turn out to be on not-so-good Websites. But they say at the end of the day its about Backlinks.
My question is: Isn't Google smart enough to detect such practices?
In other word: Do profile links really help?
-
Hmmm useful tips. Thanks.
How about submitting those pages (URLs) to Linklecious or Pingomatic so they are crawled by Google?
Would that help?
-
If they follow then you could also check:
-
whether the directory actually has some ranking already and has been around for a while
-
how many links they usually put on one page before paging to the next one
-
check if the listing pages of the recently added entries (usually last ones) are already in Google index - I normally do it by checking their PageRank - if it's at least white (I use Quirk SearchStatus plugin for Firefox) that means Google is already aware of them - which indicates that they crawl this directory pretty frequently for new content / pages
-
try to perform a search on Google for a specific keyword - the category you want to submit your link to and see what's their position for it
Obviously you would do all this if you had a lot of time to go through each directory separately, but it might be worth wile if you're planning to get some links in the different way then the generic links from the visitors.
-
-
Yup we always do make sure they are DO FOLLOW classified or directory sites.
-
Most of the submissions will give you a link with attribute rel set to nofollow - and these don't really give you any SEO benefit, so it is quite important to first check the other listings and see whether they have this attribute and value assigned to the anchor - if so, then the only benefit you will get is the visit if someone actually clicks on the link in the listing and gets to your site.
-
Thanks for the help. So basically we should continue with them right?
-
Hi KS_,
As you know that Directory submission mostly used by all the business companies for the promotion of their websites or products.
The directory & classified submissions are mainly used for getting listing in all major & useful directories.
The both above submissions are used according to the target area or population.Classified submissions are similar to yellow pages.The most important thing to remember while doing listing is that it should be of same niche where the listing is to be done. This will leads to indexed pages & rank higher in search engines & it will helps to gain visibility via search engines.
The above both submission helps to increase in sales of products, website presence specially in search engines.These will helps to gain non reciprocal back links from high Page Rank Websites/ Directories.
I hope that your query had been solved.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are best page titles for sub-folders or sub-directories? Same as website?
Hi all, We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles". Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO? Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase? Thanks,
Intermediate & Advanced SEO | | vtmoz0 -
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Does it hurt your SEO to have an inaccessible directory in your site structure?
Due to CMS constraints, there may be some nodes in our site tree that are inaccessible and will automatically redirect to their parent folder. Here's an example: www.site.com/folder1/folder2/content, /folder2 redirects to /folder1. This would only be for the single URL itself, not the subpages (i.e. /folder1/folder2/content and anything below that would be accessible). Is there any real risk in this approach from a technical SEO perspective? I'm thinking this is likely a non-issue but I'm hoping someone with more experience can confirm. Another potential option is to have /folder2 accessible (it would be 100% identical to /folder1, long story) and use a canonical tag to point back to /folder1. I'm still waiting to hear if this is possible. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
Robots.txt: how to exclude sub-directories correctly?
Hello here, I am trying to figure out the correct way to tell SEs to crawls this: http://www.mysite.com/directory/ But not this: http://www.mysite.com/directory/sub-directory/ or this: http://www.mysite.com/directory/sub-directory2/sub-directory/... But with the fact I have thousands of sub-directories with almost infinite combinations, I can't put the following definitions in a manageable way: disallow: /directory/sub-directory/ disallow: /directory/sub-directory2/ disallow: /directory/sub-directory/sub-directory/ disallow: /directory/sub-directory2/subdirectory/ etc... I would end up having thousands of definitions to disallow all the possible sub-directory combinations. So, is the following way a correct, better and shorter way to define what I want above: allow: /directory/$ disallow: /directory/* Would the above work? Any thoughts are very welcome! Thank you in advance. Best, Fab.
Intermediate & Advanced SEO | | fablau1 -
Merging Domains... Sub-domains, Directories or Seperate Sites?
Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.
Intermediate & Advanced SEO | | essdee0 -
SEOmoz recommended Directories
SEOmoz recommends a bunch of directories and some cost money. How much influence do these directories have? Is it worth investing in some where the category makes sense or all where the category makes sense?
Intermediate & Advanced SEO | | SEODinosaur0 -
URL Structure for Directory Site
We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
Intermediate & Advanced SEO | | knowyourbank
4) Location Page /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
4) Location Page /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?0 -
Optimize a Classifieds Site
Hi, I have a classifieds website and would like to optimize it. The issues/questions I have: A Classifieds site has, say, 500 cities. Is it better to create separate subdomains for each city (http://city_name.site.com) or subdirectory (http://site.com/city_name)? Now in each city, there will be say 50 categories. Now these 50 categories are common across all the cities. Hence, the layout and content will be the same with difference of latest ads from each city and name of the city and the urls pointing to each category in the relevant city. The site architecture of a classifieds site is highly prone to have major content which is not really a duplicate content. What is the best way to deal with this situation? I have been hit by Panda in April 2011 with traffic going down 50%. However, the traffic since then has been around same level. How to best handle the duplicate content penalty in case with site like a classifieds site. Cheers!
Intermediate & Advanced SEO | | ketan90