Link Juice Passing Through Headers
-
I understand the concept of linking your pages internally to help pass juice to one another but it seems to me that the navigation bar with links to your main pages that appear on every page kind of eliminate the linking strategy.
For Example:
At the top of every page is a Home, About, Services, Contact, etc. Do the bots count these as links from each page?
There must be something I'm missing here! Help me out guys!
-
Not all links are created equally. This includes many factors, but one of them would be links that are contained within the site template, such as global navigation elements, whether in the header, sidebar or footer. It has been my experience that a link in the navigation does send the message that the page is important, but may not necessarily trump an in-content link with good anchor text.
So to answer your question, no I wouldn't say the in-page links are "pointless". But I would say you can use some more in-content links (as opposed to relying on the catalog and navigation links to pass anchor text), and that your below-the-fold content seems very over-optimized to me.
Rather than listing out links like on this page, you might try to weave them into some content: http://www.coolpooltables.com/categories/Darts/
Also, I would focus less on this kind of stuff and more on getting some useful intro copy on all category pages. I see that you have it for most of the top level categories, but I'd expand that strategy to the next level, such as http://www.coolpooltables.com/categories/foosball/foosball-tables/shelti-foosball-tables.html or http://www.coolpooltables.com/brands/InStroke.html .
Good luck!
-
Hi Bryan, I think that using the navigation bar helps us to maximize the link juice passed accross each page.
Below link help to solve the query.
http://curiouslittleperson.com/seo-optimize-internal-linking-structure/
-
Hi Bryan,
I'm asking one of our associates who works a lot with ecommerce sites to come over and add some advice to this question. You do seem to have an awful lot of navigation links.
As a side note, you might want to look at your on-site search. I saw that you had barstools with the Purdue logo, but a search for Purdue said there were no matching items. edit: change that to say look at the layout. There's a lot of white space so that the search results were shown below the fold, and I didn't realize there were actually matching products there. You might want to move that up a bit for user experience.
-
Harald,
The first link is discussing the head tag, not navigation headers.
The second link is three years old, and the information is very out of date and against what we generally advise at SEOmoz.
-
Hi Bryan, Yes the link juice is pass via headers.These is more explained to you at the below link:
http://www.davecain.co.uk/blog/link-juice-head-jquery
&
http://www.affilorama.com/blog/pardon-me-but-you-seem-to-be-leaking-link-juice
Thanks
-
Thats my problem. I'm trying to reduce on page links if anything. It just seems that the link structure of the site would be harmed by this.
Here's my exact problem:
website: www.coolpooltables.com
Im trying to get this link juice flow:
3rd layer pages > Pool Table Services (In Navigation Menu) > Home (In Navigation Menu)
but since the Pool Table Services page is linked in the navigation menu aren't the in-page links pointless since the home page has a link to the services page through the navigation menu as well?
Should I remove the services page from the navigation menu or I am just looking at this the wrong way?
-
Well yes they do count as internal links,
If you have a website with say 20,000 pages you can use anchor text specific titles on the navigation, so it can give you a boost to your "internal link juice". As an example you have a page about "Soccer Boots" you link to that in the title, sure you also have your main product specific pages too and main navigation pages.
What you can also do to supplement your main header navigation is to have a footer navigation.
You must also bare in mind that you do not want to target more than 100 links per page, this is a guide from Google.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
JS and HTML links: Any risk involved being employing two similar links on every page?
Hi all, We used a have a banner with link from all pages our subdomain. The link is JS link and it's linking to our website homepage from our sub domain. Recently we have added similar HTML link from all pages of sub domain presuming that Google might not be considering JS links. So, now we have 2 links (JS and HTML) from every page of sub domain pointing to the website. If Google considers 2 links, will there be any risk for employing same link twice from every page? Thanks
Web Design | | vtmoz0 -
Internally linked pages from different subdomain must be well optimised?
Hi all, We have guide/help pages from different subdomain (help.website.com). And we have linked these from 3rd hierarchy level pages of our website (website.com/folder1/topic2). But help.website sumdomain & pages are not well optimised. So, I am not sure linking these subdomain pages from our website pages hurts our rankings? Thanks,
Web Design | | vtmoz0 -
Can external links in a menu attract a penalty?
We have some instances of external links (i.e. pointing to another domain) in site menus. Although there are legitimate reasons (e.g. linking to a news archive kept on a separate domain) I understand this can be considered bad from a usability perspective. This begs the question - is this bad for SEO? With the recent panda changes we've seen certain issues which were previously "only" about usability attract SEO penalties, but I can't find any references to this example. Anyone have thoughts / experience?
Web Design | | SOS_Children0 -
Domain Consolidation & Proper Linking Strategy?
We have a client that operates 5 gyms in 5 different part of Miami, and each gym has its own website. All sites rank well and have a a good pagerank. For the purpose of their marketing and brand they would like 1 website developed which includes all of their gyms which we are launching later today. Each gym will have it's own landing page within the website Should we redirect the URL's of the different websites to the individual landing pages on the new site or how should that work to minimize any penalties on our SEO. For example (these are fake url's): www.gymA.com, www.gymB.com, www.gymC.com, www.gymD.com The new url: www.gym.com New landing pages:
Web Design | | POPCreative
www.gym.com/gymA, www.gym.com/gymB, www.gym.com/gymC, www.gym.com/gymD Should we do a redirect from: www.gymA.com to www.gym.com/gymA www.gymB.com to www.gym.com/gymB www.gymC.com to www.gym.com/gymC www.gymD.com to www.gym.com/gymD Thank you in advanced. If there is a better way to do this, or anything extra I need to know, that would be great. Thanks!0 -
How to put 'Link to this article' HTML code at bottom of article & is it helpful?
Hello, I was thinking about putting a box down at the bottom of my client's main articles that let's the reader easily copy the html code it takes to link to the article they're reading. Maybe I'd put it after the author bio. Do any of you do this? If so, what format do you use? It has to look nice of course. This is a non-techie industry. Thanks.
Web Design | | BobGW0 -
Footer Links For Web Design Agencies - Bad?
So today Google have updated their Webmaster Guidelines and they have drawn particular attention to their update relating to Link Schemes. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 Unless you have had your eyes closed and your fingers in your ears since February then most people are aware of the types of link schemes that the updated is refering to but there is one area that isn't so black and white for me. "Here are a few common examples of unnatural links that violate our guidelines: Widely distributed links in the footers of various sites" We are a design agency and we design and build lots of websites for our clients. It is pretty standard practice for agencies to add a credit to the footer of websites and we pick up a lot of work from people that see a site that they like and click through the footer link to our site. Our footer credit is standard on all of the websites that we create:- Website by Teapot Creative Only the 'Teapot Creative' part of the credit is anchor text so we are only linking using our brand name with no intention of manipulating search results. Is this going to hurt us? or will the fact that we are only linking using our branded term and without any SEO intent keep us in the clear? Thanks.
Web Design | | AdeLewis
Ade.0 -
Internal Linking
Hi, I have a site which has a Pr5 index page, however level 2 pages only have a PR rank of 3 is this a sign of poor internal linking structure or maybe this is the result of too many on page links? I would appreciate any ideas that you might have! Kyle
Web Design | | kyleNeedham0 -
Is it too late to change an IP from the linking c-block?
My main web development company is linked to many of our clients and our clients link back to us using footer links back. We obviously have a high volume of c-block relations. If I change my main site's location to a different server will it make any difference or is it too late?
Web Design | | sanchez19600