Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Social Media
    4. Social Media Approaches for a Pest Control Company

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Social Media Approaches for a Pest Control Company

    Social Media
    5
    9
    4984
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • brianspatterson
      brianspatterson last edited by

      Hi Everyone, I am working with a pest control company that is looking to branch out into social media.  Their primary goal is to connect with their existing customers to improve retention.  The secondary goal is to potentially pick up new clients.

      With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis?  Posting about bugs on a daily basis gets pretty boring.

      I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement?  Any thoughts or ideas?

      Thanks!

      EDIT:

      I should clarify that this is a company that has maintenance plans.  You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call.  Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again.

      I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.

      1 Reply Last reply Reply Quote 2
      • Thos003
        Thos003 last edited by

        First off, social media for pest control companies isn't nearly as sexy as social media for a taco stand. So any ideas of glitter and glamor are going to be as helpful as a rainbow colored unicorn. Just wanted to get that off my chest before diving in here.

        How I see social media as a pest control guy:

        1- Maintaining conversations about interesting pest control subjects.

        2- Building relationships with current customers.

        3- Building relationships with current employees.

        On Facebook after establishing a fan base you can use paid advertising to friends of fans, using fans as endorsements. But don't expect huge returns here. It's more building awareness and trust. You will most likely not see Facebook as a last touch for sales. And it's hard to track the first touch.

        Funny videos can build links, but I wouldn't consider them great for building trust. I prefer the class nerd image over the class clown image. Nerds are allowed to make jokes, but your know for being smart, not for being funny.

        Lastly, check out http://www.familyownedpestcontrol.org we have just launched this lead sharing network, no cost to you.

        And if you want to guest post on blogpestcontrol.com I could probably get you in.

        1 Reply Last reply Reply Quote 2
        • EGOL
          EGOL @EGOL last edited by

          Thanks Matt!  That makes sense.

          1 Reply Last reply Reply Quote 0
          • brianspatterson
            brianspatterson @jfeitlinger last edited by

            This is great; I especially like the idea of giving 1 free treatment to a friend - that is clever

            1 Reply Last reply Reply Quote 0
            • Matt-Williamson
              Matt-Williamson @EGOL last edited by

              EGOL,

              I think humorous video would be a good idea for spreading the brand and I would expect it to work on a subconscious level (as with most marketing the psychology behind it is important)  - if people need a pest control company and a decent viral video campaign has made an impression on them then they should remember the brand. When remembering the brand rather than the term this should hopefully influence their search i.e for the specific company rather than the generic term - do you agree with my thought on this?

              1 Reply Last reply Reply Quote 1
              • EGOL
                EGOL @Matt-Williamson last edited by

                Matt,

                What do you think about humorous video?  That would be great for getting links and attention... but would that attract customers?

                Matt-Williamson EGOL 2 Replies Last reply Reply Quote 0
                • Matt-Williamson
                  Matt-Williamson last edited by

                  Hi Brian,

                  I think EGOL is pretty much spot on with the fact that your average person won't want to stay connected with their pest control guy other than using them to discretely fix a problem. However I have seen examples of other pest control companies using games and creating characters to help educate customers and keep them interacting with their brand - but this is still a sensitive area.

                  EGOL 1 Reply Last reply Reply Quote 0
                  • jfeitlinger
                    jfeitlinger Subscriber last edited by

                    Brian, I would recommend creating a strategy that focuses on engagement with current customers. Prospective customers who then land on their social profile, such as Facebook, would then see ongoing conversation with current customers that will build instant credibility.

                    For example, you could suggest a Bug of the week contest - post a picture of a crazy bug and ask customers to name the bug. The customer with the right guess gets to give 1 friend a free month of pest service. That way the friend will become the referral source and address both your goals in 1 contest. To get current customers aware of the promotion create a 1 page flyer that posts 1 of the contest bug pictures and include a picture of the winner and quickly explain the contest. Asking the field team to make current customers aware of the Facebook contest will increase current customers to become fans of the page and help increase awareness to their friends as well.

                    images?q=tbn:ANd9GcRraHyyPTSP-9qMiWD36LMGdg67_GtO-_xQjT7KmuLhnl3tws_1

                    brianspatterson 1 Reply Last reply Reply Quote 1
                    • EGOL
                      EGOL last edited by

                      "I am working with a pest control company that is looking to branch out into social media.  Their primary goal is to connect with their existing customers to improve retention."

                      I don't think that the average person is looking to link up with and stay connected to their bug guy about  bed bugs, rat droppings and flea problems.  They want a bug guy who will fix that problem silently and get out of their space ASAP.  If bug guy can do that then they will call him if they ever have another problem.

                      My message to people would be that we fix your problem quickly and with minimal visibility.

                      Posting about bugs on a daily basis gets pretty boring.

                      ABSOLUTELY!

                      I would go with informative content that people can share when conversations arise.

                      1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • Houses

                        Top tweet and top media tweet

                        Hi, Twitter says: Top Tweet: Tweet that received the highest number of impressions Top media Tweet: Tweet with photo, video, or Vine that received the highest number of impressions It's impressions that count and the only difference is whether or not media is attached. If my top tweet for a month has the most impressions but no media it is the top tweet. Another tweet that has media is then the top media tweet. That makes sense and I've seen it in my Twitter analytics. I'm confused when my top tweet is one with media but it is somehow not also showing as the top media tweet. Surely it should be? how can another tweet with media and a lower impressions count be the top media tweet when the top tweet is one with media and a higher impressions count. Thanks

                        Social Media | | Houses
                        0
                      • PeaSoupDigital

                        Company FB Page Automatically Friend-Requesting Admins' Contacts

                        Hola, So today we added 3 or 4 admins to our company FB page. Our company FB consists of a 'profile' and that 'profile' has create a FB 'page' for the business. All of a sudden, the profile (not the company 'page') started to get a new friends. We thought this was weird as we weren't using this for promotion, we were using the company FB page. Anyway, when we dug a little deeper, we found the profile had automatically sent friend requests to all of the admins' contacts (around 2,000 people!). When we checked the friend request page, we realised we can't cancel all the requests, they have to be done individually! Why would FB do this? It might not be so bad if it was actually inviting the admins' contacts to 'like' the business page, but it's just adding them to the main profile's friend list. The only solution we can find is to deactivate/delete the profile and keep the company page with all the admin attached. Any ideas on this one? It's very weird and now it just looks like our fleldgling business is spamming people! Cheers, Lewis

                        Social Media | | PeaSoupDigital
                        0
                      • garrettkite

                        How relevant is social bookmarking for SEO today?

                        I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?

                        Social Media | | garrettkite
                        0
                      • DougHoltOnline

                        Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?

                        I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.

                        Social Media | | DougHoltOnline
                        0
                      • OxzenMedia

                        B2b pest control social media strategy. Any ideas?

                        Our client is a b2b pest control company. they are making software and sell leads and some day want to rank for bed bugs. they want to get into social media but I am having the hardest time coming up with ideas.
                        Can you help?

                        Social Media | | OxzenMedia
                        0
                      • BethA

                        "Mister Wong" DoFollow Social Bookmarking Backlinks

                        Has anyone had any experience with the DoFollow social bookmarking tool "Mister Wong".  Is it worth the fee for DoFollow links?  Is this site subject to Google Panda penalties or others for essentially selling dofollow links? Is social bookmarking as a whole worth the time and effort? Does anyone have any alternative sites or strategies for acquiring a high volume of dofollow backlinks?

                        Social Media | | BethA
                        0
                      • pwpaneuro

                        How can you bulk search by email for social networks?

                        Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex

                        Social Media | | pwpaneuro
                        0
                      • stroke

                        Social Media Adult Websites

                        Hello, Do you recommend using the buttons (facebook, twitter and google +1) on pages with adult content? For adult seo marketing google uses this metric? Thanks, Stroke

                        Social Media | | stroke
                        2

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.