The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. On-Page Optimization
    5. Analyzing word count on page SEO

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Analyzing word count on page SEO

    On-Page Optimization
    6 3 2.7k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • david305
      david305 last edited by

      Hey guys quick question,

      when I am analyzing/ doing word count for a particluar key word and I want to make sure that i am no where near Keyword stuffing, does Google consider the alt and title tags keywords of images as part of the KW count when looking for on page Keyword stuffing.

      For example. let say I have a page that i just created with 1000 words. and Only 2 of the words are my target Keywords. Then, if i add a picture and add the keyword to both the alt and title tag and description of the image, does google now consider the "page" to have a total of 5 keywords?

      Also, a lot has changed recently since penguin and panda, is there a good rule of thumb for what ratio to stay under as far as keywords to text.?

      1 Reply Last reply Reply Quote 0
      • david305
        david305 @david305 last edited by

        gotchya Ian, thanks

        1 Reply Last reply Reply Quote 0
        • wrttnwrd
          wrttnwrd @david305 last edited by

          I would precisely describe the image. If it's a picture of a doctor taking someone's blood pressure, the ALT should be "doctor taking someone's blood pressure". Don't insert the brand name unless the image contains it, or the person in the image uses the brand and the text below it is their testimonial.

          1 Reply Last reply Reply Quote 1
          • david305
            david305 @wrttnwrd last edited by

            hey thx for the awesome reply , but i still have the big question. if every image is somehow related to the brand term should i include it in every image?

            for example, if there is an image of a dr on the LP, i can use the alt tag and say "dr for [brand name] "

            or if its a testimonial I can say " cindy's testimonial for [brand name]

            you get my drift. what do you guys suggest?

            wrttnwrd david305 2 Replies Last reply Reply Quote 0
            • wrttnwrd
              wrttnwrd last edited by

              A better rule is to make sure it reads well. Don't focus on ratios - that's a huge mistake.

              That said, I do recommend that you:

              1. Make sure you use the phrase that folks search for. If you sell 'running shoes', don't write about 'athletic footwear'.
              2. Make sure your writing is structure and styled so that your key phrase fits in naturally: When you write, you shouldn't have to force the key phrase into the page. It should end up in headings, captions, etc. because it makes sense. If that's not the case, double-check that you're writing the right thing.
              3. Check the grade level of your writing. I use http://www.readability-score.com/ most of the time. Grade level can impact bounce rate, which can impact rankings.

              Hope this helps

              david305 1 Reply Last reply Reply Quote 1
              • bimmer540
                bimmer540 last edited by

                Personally, I never really analyze keyword density.  If you try to write/design a page around what users want, with good content, you should be fine.

                You should always have your target keyword in your tags, and in your example, your target keyword only appearing twice out of a thousand words doesn't seem like a lot at all.  I think naturally writing an article without SEO in mind you'd come up with that anyway.

                I know some people really keep an eye on keyword density, and I'm sure they have a ratio they like to stay under, but I try to just be reasonable and write for users (with search engines in mind of course).

                One thing about keyword stuffing that I'll say is only put the keyword in an image alt tag if it actually describes the image.  Don't just do it to get another instance of the keyword on the page.

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                  Getting Started
                  Moz Pro
                  Moz Local
                  Moz Bar
                  API
                  What's New

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                  Content Development
                  Competitive Research
                  Keyword Research
                  Link Building
                  On-Page Optimization
                  Technical SEO
                  Reporting & Analytics
                  Intermediate & Advanced SEO
                  Image & Video Optimization
                  International SEO
                  Local SEO

                • Community

                  Discuss industry events, jobs, and news!

                  Moz Blog
                  Moz News
                  Industry News
                  Jobs and Opportunities
                  SEO Learn Center
                  Whiteboard Friday

                • Digital Marketing

                  Chat about tactics outside of SEO

                  Affiliate Marketing
                  Branding
                  Conversion Rate Optimization
                  Web Design
                  Paid Search Marketing
                  Social Media

                • Research & Trends

                  Dive into research and trends in the search industry.

                  SERP Trends
                  Search Behavior
                  Algorithm Updates
                  White Hat / Black Hat SEO
                  Other SEO Tools

                • Support

                  Connect on product support and feature requests.

                  Product Support
                  Feature Requests
                  Participate in User Research

                • See all categories

                • On-page SEO
                  sarahwalsh
                  sarahwalsh
                  2
                  22
                  1.6k

                • In counting words for a "long article," do comments count in the word count?
                  bizzer
                  bizzer
                  0
                  9
                  2.3k

                • Is there a SEO penalty for multi links on same page going to same destination page?
                  daveupton
                  daveupton
                  0
                  6
                  10.6k

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.