Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google treat multiple backlinks on the same page?
-
Hello mozCrew
Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php
But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software".
My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend?
Thank you!
Derek Moore
-
When thinking about links without keyword-rich anchor text, think about how people are linking to you on their own, without your actually building the link. They're more likely to link either with your main brand name (AccuPOS), your domain name (AccuPOS.com) or text like "read more" "click here" etc. That's one reason that Penguin has targeted keyword-rich anchor text links, because they aren't "natural" - i.e. it's unlikely someone would link to you with "Restaurant POS Software" unless you specifically ask them to. So when building links it's helpful to have a good mix of these other less-specific anchor texts, to appear more natural. If the link appears on a page that is talking about your keyword, there's some evidence to suggest that that semantic info might help in a similar way to keyword-rich anchor text.
-
What do you mean by links without keyword rich anchor text? Do you mean bulding branded links? Or use links like click here? and those sorts...?
-
In a post-Penguin world, I'd be leery of this kind of automated anchor-text-rich link building. If you continue with this approach, make sure you're also getting plenty (i.e. a majority) of links without keyword-rich anchor text. Otherwise, yes, they will both count as they are to different pages.
-
The second link will count in the example you linked to, as it's to a different landing page, and in this case, with different anchor text, too. If, however, it linked to the homepage twice instead, even with different anchor text, only the first link/anchor text would count.
-
i believe only the first link is counted
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
All backlinks not showing on my website
hey folks, i am fairly new to SEO and i have noticed that i have backlinks that tools like ubersuggest or SEM rush are nothshowing my product is lazyapply.com. -> It's an automated job search application can anyone suggest me what should id do ? PS - for example i have backlink from crunchbase.com but my website is not showing me that
Link Building | | viveklazy0 -
How Many Backlinks does I need to rank?
A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana" Please help me. Thanks.
Link Building | | arainbadami0 -
Backlinks from translated content
Hello, We have quite a few articles "out there" that give us backlinks. We were thinking of also translating the content and submitting it to local content websites, so it can provide us with more backlinks. The main questions here, will this content be recognized as the same content as the English version? Also, being in another language, some of the anchor text might not hit the English keyword. Not sure how Google sees it. Any advise on the matter? thx!!
Link Building | | PangeaLangs0 -
Backlinks through dofollow commenting
I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them. I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?
Link Building | | studio35design0 -
Do Local Listings like Yellow Pages and yelp count for backlinks??
I am wondering if adding your company with url on a local listing like yellowpages.com, yelp.com, merchantCircle.com, etc. actually counts as a "backlink"? I'm thinking it is not considered a link because I have never seen one listing in Open site explorer, either that, or it is considered a backlink, just not one important enough for open site explorer to show it. Does anyone know for sure??
Link Building | | DTOSI0 -
Free Classified Backlinks & Google
Is there a risk that Google will de-index your site or lower your ranking if you have too many backlinks from free classifed sites? I would just use 1 free ad per classified website. Thanks.
Link Building | | finalfrontier0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121