URL Error or Penguin Penalty?
-
I am currently having a major panic as our website www.uksoccershop.com has been largely dropped from Google. We have not made any changes recently and I am not sure why this is happening, but having heard all sorts of horror stories of penguin update, I am fearing the worst.
If you google "uksoccershop" you will see that the homepage does not rank. We previously ranked in the top 3 for "football shirts" but now we don't, although on page 2, 3 and 4 you will see one of our category pages ranking (this didn't used to happen).
Some rankings are intact, but many have disappeared completely and in some cases been replaced by other pages on our site. I should point out our existing rankings have been consistently there for 5-6 years until today.
I logged into webmaster tools and thankfully there is no warning message from Google about spam, etc, but what we do have is 35,000 URL errors for pages which are accessible. An example of this is:
| URL: | http://www.uksoccershop.com/categories/5_295_327.html |
|
Error details In Sitemaps Linked from Last crawled: 6/20/12First detected: 6/15/12Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request. Is it possible this is the cause of the issue (we are not currently sure why the URL's are being blocked) and if so, how severe is it and how recoverable?If that is unlikely to cause the issue, what would you recommend our next move is?All help is REALLY REALLY appreciated
-
Same with me. The index page disappeared but internal pages started ranking, but not as high.
It might not be penguin. Google sent out all those email's pre-penguin scaring the life out of webmasters.
If you think about it, 700,000 emails sent out by Google. If only half of them took pages down, we are talking 350,000 pages missing.
If the other 350,000 cancelled or deleted lots of incoming links to their sites/pages too and you had a links across a few to 1000 of these, you are going/have lost a load of link power.
Have a look on LinkDetective.com. I think its quite accurate. After Penguin I lost nearly 13% of links (dead links) and I never deleted or asked for any links to be cancelled or terminated.
Makes you wonder if there really was a Penguin update or if google just scared the webmaster community into deleting dodgy or paid links or getting rid of pages or sites with dodgy links.
I visited loads of forums, watched post-penguin videos etc and the general consensus is to carry on link building but try to get it more natural. Get your links pointing to you with your domain as the anchor.
However, you may be lucky, and when you get crawled again with no server error, things may return to normal.
It is possible to do a 'fetch' through your webmaster account on the pages that had the error, but I think you are limited to about 100 fetches. See if any navigational pages can be fetched. They could get crawled quicker and help get the errors sorted.
Good luck with everything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would cause these ⠃︲蝞韤諫䴴SPপ� emblems in my urls?
In Search Console I am getting errors under other. It is showing urls that have this format- https://www.site.com/Item/654321~SURE⠃︲蝞韤諫䴴SPপ�.htm When clicked it shows 蝞韤諫䴴SPপ� instead of the % stuff. As you can see this is an item page and the normal item page pulls up fine with no issues. This doesn't show it is linked from anywhere. Why would google pull this url? It doesn't exist on the site anywhere. It is a custom asp.net site. This started happening in mid May but we didn't make any changes then.
Intermediate & Advanced SEO | | EcommerceSite0 -
We 410'ed URLs to decrease URLs submitted and increase crawl rate, but dynamically generated sub URLs from pagination are showing as 404s. Should we 410 these sub URLs?
Hi everyone! We recently 410'ed some URLs to decrease the URLs submitted and hopefully increase our crawl rate. We had some dynamically generated sub-URLs for pagination that are shown as 404s in google. These sub-URLs were canonical to the main URLs and not included in our sitemap. Ex: We assumed that if we 410'ed example.com/url, then the dynamically generated example.com/url/page1 would also 410, but instead it 404’ed. Does it make sense to go through and 410 these dynamically generated sub-URLs or is it not worth it? Thanks in advice for your help! Jeff
Intermediate & Advanced SEO | | jeffchen0 -
404 broken URLs coming up in Google
When we do a search for our brand, we are get the following results in google.com.au (see image attachment). As outlined in red, there are listings in Google that result in 404 Page Not Found URLs. What can we do to enable google to do a recrawl or to ensure that these broken URLs are no longer listed in Google? Thanks for your help here! sBqpvtj
Intermediate & Advanced SEO | | Gavo0 -
Image URLs - best practice
Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!
Intermediate & Advanced SEO | | McTaggart1 -
Google Penalty - Has It Been Lifted?
Hi, We have been trying to remove a ‘partial’ google penalty for a new client by the way of removing unnatural backlinks over a period of time and then submitting a reconsideration request, and uploading a disavow file etc. Previously Google listed the partial penalty in the ‘manual actions’ section of webmaster tools, making it possible for us to submit a reconsideration request. Having just logged in however we get the message ‘no manual webspam actions found’. So there isn’t any way we can submit a reconsideration request. Does this mean that the penalty has been lifted? Or could it still exist? If the latter is there any other way to submit a reconsideration request? Many thanks in advance, Lee.
Intermediate & Advanced SEO | | Webpresence0 -
Canonical url issue
Canonical url issue My site https://ladydecosmetic.com on seomoz crawl showing duplicate page title, duplicate page content errors. I have downloaded the error reports csv and checked. From the report, The below url contains duplicate page content.
Intermediate & Advanced SEO | | trixmediainc
https://www.ladydecosmetic.com/unik-colours-lipstick-caribbean-peach-o-27-item-162&category_id=40&brands=66&click=brnd And other duplicate urls as per report are,
https://www.ladydecosmetic.com/unik-colours-lipstick-plum-red-o-14-item-157&category_id=40&click=colorsu&brands=66 https://www.ladydecosmetic.com/unik-colours-lipstick-plum-red-o-14-item-157&category_id=40 https://www.ladydecosmetic.com/unik-colours-lipstick-plum-red-o-14-item-157&category_id=40&brands=66&click=brnd But on every these url(all 4) I have set canonical url. That is the original url and an existing one(not 404). https://www.ladydecosmetic.com/unik-colours-lipstick-caribbean-peach-o-27-item-162&category_id=0 Then how this issues are showing like duplicate page content. Please give me an answer ASAP.0 -
Two homepage urls
We have two different homepages for our website. One is designed for daytime users (i.e. businesses), whereas the second night version is designed with home consumers in mind. Is this hurting our SEO by having two homepage urls, instead of just building a strong presence around one? We have set up canonical meta on each one: On the night version: domain.com/indexnight.html we have a On the day version: domain.com/index.html we have a It seems to me that we should just choose one of them and set up a permanent 301 redirect from one to the other. Any assistance would be greatly appreciated, thank you!
Intermediate & Advanced SEO | | JessieT0 -
URL rewrites
We have a problem whereby a number of our urls are adressable from different urls - I'm told because of a quirk of developing in .net. e.g. mysite/FundComparison mysite/Fund-comparison mysite/fund-comparison We asked our supplier who hosts this section of our site to do some url rewrites so that the duplicates would 301 to the correct url. They're on IIS 6.0 and are not ready to upgrade to IIS 7.0 (my recommendation, which makes it easier for them to do the rewrite using the rewrite module). They said it would take 6-8 weeks to implement a web controller to do this. "The bulk of the time for this implementation is in the build of the engine + the addition of all the possible permutations of the URL to redirect to the proper URL." This sounds absolutely insane to me. I would have thought it could be done in a matter of hours. What do people think?
Intermediate & Advanced SEO | | SearchPM0