B2b pest control social media strategy. Any ideas?
-
Our client is a b2b pest control company.
they are making software and sell leads and some day want to rank for bed bugs.
they want to get into social media but I am having the hardest time coming up with ideas.
Can you help? -
You're right that people may not be fans of pest control like they would Pepsi, but you can create interesting content that people will share (worst infestation photos, top 10 most common pests, before/after). The goal with social will be to share and disseminate content, not direct Facebook fans for the company.
I do agree that social should be a part of what should be a more dedicated website content strategy.
-
The social media evangelists are going to give me the thumbs down.
For a B2B rat killer / bug man I don't think that a restaurant owner, hotels, bed and bath shop, clothing store, or just about any biz will want to be chattering on your FB page.
Seriously!
However, I like the attitude that makes them want to do this. IF they were my client I would instead try to channel that enthusiasm into website content.
If they think that FB is important thing to do then go to some of their competitors FB pages to see if they are using it effectively.
-
Don't let B2B mean it has to be boring or geared specifically for a business audience. Focus on blog topics, infographics or other interesting pieces of content on where bed bugs are the worst, what bed bugs do, why you can't get rid of bed bugs without professional help, etc.
Google doesn't hold separate indexes for B2B and B2C so you will need to compete for terms like "bed bugs" with consumer facing companies that are spending a lot of time, money and effort on ranking for that term also.
For social media I would stay tuned to Google News alerts on bed bugs stories (there will be at least one a day I would think) and then use that to post online. Become an online expert in general bed bugs info and then let that expertise tie over naturally to how your company plays in the pest control space.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links to Social Media accounts, rel=nofollow/follow and rel=me
Hi guys, I just saw this rel="me" attribute and I can't find any reputable recent (within last year) information. I never heard of this and wonder if it's any beneficial in any way. At the same time, should I use nofollow or follow on links from website to social accounts? I've heard different opinions but, again, no recent relevant and trustworthy information. Please, kick me into right direction. However, when kicking, please give me some proof, rather than thoughts 🙂 Thanks!
Social Media | | DmitriiK0 -
Article previews on social media not showing
Hi there, hoping for some help. I have a hunch but I can't be sure. Whenever I go to publish a link on social media, I no longer see previews with the featured image or relevant meta. We have changed servers lately so I think maybe somethign has gone wrong with OpenGraph? Happens on Facebook and LinkedIn.
Social Media | | Whittie0 -
Can someone clear up social signals as a ranking factor?
I'm aware that Google have addressed this before and specifically said that social signals are not a ranking factor: http://searchenginewatch.com/sew/news/2325343/matt-cutts-facebook-twitter-social-signals-not-part-of-google-search-ranking-algorithms However I came across this (admittedly great) infographic from Neil Patel, an SEO I have a lot of respect for: http://www.quicksprout.com/2014/01/31/how-social-signals-impact-search-engine-rankings/ In the post he specifically states that "both Google and Bing use data from social sites in order to determine how high to rank your website." I have always understood that social signals help drive links by spreading your content to a bigger audience, thereby getting your content in front of people who are likely to link. I also appreciate that content that is shareable is also likely to be linkworthy. However. Neil doesn't talk about correlation here, he talks about social signals as a ranking factor. Is he being misleading, or has the game changed since Matt Cutts said they don't use social signals?
Social Media | | CustardOnlineMarketing0 -
Anyone seen REAL proof that White Hat & Social Signals leads to rankings ?
Trying to be a good, clean SEO, I have been spending the last two and a half years focusing a lot on building up solid social communities on Twitter, Facebook, Google Plus, Pinterest and YouTube. Back when I began doing this, I believed that old school link-building was on its way out, and that, to stay on the 'clean', White Hat side of Google, social was the way to go for future success in organic search. But my main competitor is STILL buying links left and right, and has absolutely no social media following...and he's kicking my butt more and more in the rankings. And I seem to be losing out with my strategy. So I would really like to know: have any of you experienced proof, first hand, that you can win with SEO by focusing on social signals, and by letting NATURAL, earned links pretty much take care of themselves, by trying to create good content? Because I am FRUSTRATED. I thought I was being one of the good guys. I thought I was going the safer, risk-free way to success. And I knew it would take me longer to become successful this way...but it's been YEARS now, and I still don't see any signs of it happening any time soon !
Social Media | | masterfish1 -
Implementing Pinterest On Site and Social Snippets
Hi can someone confirm, does Pinterest use Open Graph Protocol? If you use the Pinterest Widget builder - http://business.pinterest.com/widget-builder/#do_pin_it_button Will the image you place in the widget replace the image Pinterest selects if it does use the Open Graph Protocol? The site already uses Open Graph Protocol for Facebook and Google+. It also uses Twitter cards for twitter. It would be good if we don't need to add more html (such as from the Pinterest widget builder) for Pinterest. -- Matt
Social Media | | Mattcarter080 -
Is opening multiple Facebook pages a good strategy?
I currently operate a Facebook page with ~4,000 fans who are fairly active. In the nearby future I am planning on opening up websites in my most important target locations (mostly for legal reasons) We offer several worldwide products that are extremely popular and not all represented on Facebook. Given the above background info, my questions are: Is it worthwhile to open and build up Facebook channels per language Is it worthwhile to open and build up Facebook channels per "product" What are the SEO implications of each in addition to improving our social profile. thanks!
Social Media | | theLotter0 -
Wordpress Social Button Plugins Change
Hi Guys, I'm thinking of changing the plugin I used on my blog for people to share my blog posts on Facebook, Twitter and Google +. If I do this, would I lose all shares (meaning that all the buttons would go back to 0, I know the shared content would still appear on people's profiles)? Thanks, Carlos
Social Media | | Carlos-R0 -
Google Places Pages and social icons
I have a business that works in many cities across Texas. Our home base is in Austin and i have a Google Places page set up for Austin. I have a page dedicated to each major city in Texas talking about clients we've worked with in each city, etc.. I am placing social icons on each page and Google Places is one of the Icons and i was concerned that if Google sees a link to our Austin places page on our Houston page that the Houston page might be considered less relevant for a Houston search being as Google takes note of addresses on pages to consider relevance. Will my page suffer in the serps if i link to our Austin local page on our other city pages in the google places icon? Second question: What are the best social icons to put on my web pages for the best traffic? Take care,
Social Media | | Ron10
Ron0