undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    What is your Brand Authority?
    Moz

    What is your Brand Authority?

    Check yours now
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • SEO Q&A

      Insights & discussions from an SEO community of 500,000+.

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Contact Form On Homepage - Best Practices

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Contact Form On Homepage - Best Practices

On-Page Optimization
6
7
4.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • TheSEODR
    TheSEODR last edited by Jul 17, 2012, 5:09 PM

    How important is it to have a contact form on the homepage of a service-based business?

    I am trying to decide if having a form on front page will increase the number of people filling it out.

    1 Reply Last reply Reply Quote 0
    • TheSEODR
      TheSEODR last edited by Jul 18, 2012, 2:48 PM Jul 18, 2012, 2:48 PM

      Great info guys! I am going to try putting form on homepage on a few sites to see the response rates. Ill let post the data later. Thanks again!

      1 Reply Last reply Reply Quote 0
      • stevefidelity
        stevefidelity last edited by Jul 18, 2012, 2:45 PM Jul 17, 2012, 6:55 PM

        Oftentimes what I'll do for small business clients of mine (service-based businesses) is have a few different types of contact forms through the site. You obviously want some type of form on the contact page itself. Depending on the type of business you may also have an actual page for a 'Request an Estimate'/'Request a Quote'/'Book an Appointment'. The latter type of form would typically be more detailed (i.e, more fields) than a basic contact form on a contact page, but what I've found effective on a homepage, or sometimes on every page of the site is some sort of 'Quick Contact Form', where you're asking for the bare minimum amount of information from the user in order that your client can proceed to the next step.

        There's no silver bullet and what works for one site or one industry doesn't always work across the board. I'm a huge proponent of conversion tracking/goal setting and measuring the each form separately.

        1 Reply Last reply Reply Quote 2
        • ThompsonPaul
          ThompsonPaul last edited by Jul 18, 2012, 2:39 PM Jul 17, 2012, 6:40 PM

          I'm with Anthony that this is a perfect example of where there's no reason to guess when testing can give you your visitors' answer instead of your own.

          I suspect testing will show that a form on the homepage isn't going to get used much. Filling out a contact form is a fairly deep-funnel conversion. A visitor must already be pretty sure they're considering doing business with you to bother filling out the form. Or they've looked through the site and can't find the info they're looking for.

          Are they likely to make this decision based on just having seen your homepage? Not likely. Better to use that space to give a new visitor more useful info.

          But that's just my opinion. Test and let your visitors tell you whether they'll use it 🙂

          Paul

          1 Reply Last reply Reply Quote 1
          • anthonydnelson
            anthonydnelson last edited by Jul 18, 2012, 2:39 PM Jul 17, 2012, 5:56 PM

            Derek- This isn't the easy answer, but what you need to do in this instance is test. Run a simple A/B test.

            1 Reply Last reply Reply Quote 2
            • KevinBudzynski
              KevinBudzynski last edited by Jul 17, 2012, 5:14 PM Jul 17, 2012, 5:14 PM

              I don't think heavily. As long as the prospect can find the form easily (via menu item or small graphic), I wouldn't include one as it will take up too much valuable real estate on the home page.

              1 Reply Last reply Reply Quote 1
              • William.Lau
                William.Lau last edited by Jul 17, 2012, 5:13 PM Jul 17, 2012, 5:13 PM

                Not 100% important pertaining to the Contact Form.

                BUT, I forgot where I read this statistic but customers are more highly subjected to inquire more of a business, if there are some trust signals. Signals like SSL certificates, payment acceptance and yes, contact information.

                Contact forms are not fully needed, but doesn't hurt if it is purely service based like SEO consulting. But you should 100% put your business address, phone number, and email on the front page, probably on the sidebar or header.

                1 Reply Last reply Reply Quote 1
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • hans-keeren

                  What is the safest way to redirect for best SEO benefits?

                  redirecting domain 301 redirect seo tactic

                  What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?

                  On-Page Optimization | May 3, 2023, 12:36 PM | hans-keeren
                  0
                • NickG-123

                  Best Tool for Retrieving Multiple URL Word Counts in Bulk?

                  I am doing some content analysis with over 200 URLs to go through! Does anybody know of, or can recommend any bulk on-page word count checkers which would help with the heavy lifting? Any suggestions are greatly appreciated. Thanks!

                  On-Page Optimization | Jul 11, 2016, 12:34 PM | NickG-123
                  0
                • CamperConnect14

                  Does homepage SEO exist at all?

                  hi Just read a Yoast article explaining that the homepage should never be optimized for a specific keyword and should only be optimized for its business or brand name. i have a large site that I'd like to rank (or increase traffic for as I know people get irritated with that term now) for 'Campervan hire'. It has plenty of sub pages going after 'Campervan hire 'location'' for example. it makes sense to me for the homepage keyword - my core keyword - to be 'Campervan hire' and for the homepage to be optimised for this. However, the article I've just read (https://yoast.com/homepage-seo/) suggests a separate page for this keyword. What are your thoughts pls?? thanks

                  On-Page Optimization | Jan 15, 2016, 1:04 PM | CamperConnect14
                  2
                • JohnPalmer

                  Auto loading articles ?- best practices

                  Hi all! In the past months I see more and more website that doing 'auto loading articles in scrolling' - can you tell me if it's okay for SEO and what are the best practices for this? Thanks!

                  On-Page Optimization | Jul 26, 2015, 1:35 PM | JohnPalmer
                  1
                • 2bloggers

                  Best way to nofollow affiliate links?

                  I don't "nofollow" affiliate links but I have quite a few. Doing them one by one would just be an impossible job. Would it be best to get a plugin that nofollows EVERYTHING? What would google prefer? I need to DOFOLLOW some links because those sites deserve it.

                  On-Page Optimization | Sep 17, 2013, 2:42 PM | 2bloggers
                  0
                • Web3Marketing87

                  Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?

                  Hey guys! I was looking at adding the H1 tag lower on the page than the H2 tag because I want the top bit to be a call to action. Is this proper practice?

                  On-Page Optimization | Jan 20, 2013, 10:02 PM | Web3Marketing87
                  0
                • HiddenPeak

                  Blog on Subdomain vs. Subdirectory - Best Practices

                  Hi, I have recently been told that it no longer impacts authority or rankings if a blog is set up on a subdomain (blog.domain.com) rather than a subdirectory (/blog). However, I am reluctant to do so because I remember learning how blog subdomains did not adhere to SEO best practices. Would anyone be able to shed some light on the latest SEO best practices regarding this topic? Many thanks, Erin

                  On-Page Optimization | Sep 30, 2013, 4:26 PM | HiddenPeak
                  0
                • qlkasdjfw

                  How long should anchor text be? Best practice for anchor text length?

                  site: http://www.cerritosnissan.com/index.htm On the bottom of this homepage there is an seo content area, basically right under where it says "orange county nissan" welcomes you. The internal links in this area are very long and I'm wondering why they would do this - is there any benefit to making anchor text longer? The longer the anchor text, the less each part of that anchor text passes link juice. For example, for a page about their reviews, the anchor text of the link is "See what Cerritos Nissan customers have to say about their experience at this great Orange County Nissan Dealership.". If I would have done this the anchor text would be "Cerritos Nissan Reviews" or just plain "reviews" as the anchor text. Why would they be using such long keywords as anchor text?

                  On-Page Optimization | Jun 1, 2011, 2:30 AM | qlkasdjfw
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.