UK home improvement - building links or social shares?
-
Hi
We are a regional UK installer of double glazing windows, doors and conservatories and I am looking to build the amount of quality links to the website to help improve our search position - 1st page for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors
What is the best approach to do this?
Search for double glazing inurl:forum pvc doors inurl:forum and locate forums, but what is the best approach answer questions with the web address in the signature of the post?
Looking at the major national players in opensite explorer such as
anglianhome.co.uk
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/Their backlink profiles look quite spammy? as they mostly point to web directories
So is there a gap that I can take advantage of?
We have little budget for sponsored articles on sites like what anglian have been doing looking at the backlinks but are there any other articles that I could write for our site that would help improve quality links to the site for keywords such as conservatories, double glazing, pvc doors, pvc windows, composite doors
Same with their social profiles they seem quite poor, what would be the best approach on Facebook and Twitter to attract local followers - the majority of social followers I have seen have been fellow marketers or rival companies on the follower lists of twitter
Many Thanks
-
Thanks for the replies, what do you think of the link and social profiles of the competition, and apart from forums posts what strategy would you use and why to take control of the SERPs for keywords such as double glazing, conservatories, pvc doors etc
anglianhome.co.uk
safestyle-windows.co.uk
greenwayupvc.com
everest.co.uk
valuedoorsuk.co.uk
yaledoor.co.uk/ -
Additional to what Matt replied, you can make great use of your blog to answer such questions. It'd help not only build trust but also convert the readers into possible customers. Depending upon the quality and value, you may even receive natural hares and backlinks without asking.
-
If people are posting questions about glazing there is definitely an opportunity here. You could start blogging great answers to common questions so and then set up alerts for when those questions appear. When they do you can post a short answer to the question but provide a link to the indepth version.
This also means you start improving the quality / depth of content on your site at the same time, which has to be a good thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google give more ranking weight for Shares for One Social Network over Another.
We are using BuzzSumo to explore the types of content that generate the highest number of shares per article. Does anyone have data to suggest that a share on Google+ carries more ranking weight than a share on Twitter or Facebook, or LinkedIn? We have seen a recent case with one of our client's competitors where they significantly grew their Google+ shares within a relatively short period of time and gained a higher rank for a key search phrase that my client is also targeting. Thank you, Rosemary Brisco
Social Media | | RosemaryB0 -
Knowing audience through social share
Is there any way I can search on Google or use any tool to find my audiences who have shared my blog post on Facebook, Twitter or LinkedIn or anywhere else? If Moz provides this functionality then where can i find it. Also, How can i find the same information on competitors blog?
Social Media | | musigma0 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
CSVs From Social Export are Blank
Hi everyone, I'm exporting social metrics as CSV's, but the CSV's don't have any data. This is happening with both the dashboard and the Facebook reports. There is plenty of data, it's just not exporting to the report. What could be going on? Thanks.
Social Media | | kenc1380 -
Is social media going to be the king of SEO?
Hi, Bit of a discussion really, every article out at the moment talking about SEO mentions how Social Media will take over in 2013. Is this really the case, should every SEO be focusing a large amount of time of Social Media? Far as im concerned I do a few things, try and build the social lists on different networks such as Facebook & Twitter also trying to get the list to engage with my posts and secondly social sharing from onsite content. Thats it at the moment.
Social Media | | activitysuper0 -
B2b pest control social media strategy. Any ideas?
Our client is a b2b pest control company. they are making software and sell leads and some day want to rank for bed bugs. they want to get into social media but I am having the hardest time coming up with ideas.
Social Media | | OxzenMedia
Can you help?0 -
Do facebook shares of deep links help the whole domain rank better?
What i mean by this is if we were to obtain 10-20 facebook shares for 10 different deep links like these: http://domain.com/deep-page/page-one
Social Media | | adriandg
http://domain.com/deep-page/page-two
http://domain.com/deep-page/page-three
http://domain.com/deep-page/page-four
... Would that help any of these rank better:
http://domain.com
http://domain.com/product1
http://domain.com/product2
etc... Extrapolating, does the same count for Twitter, Google+, etc?0 -
ROI in Social Media Optimization
Could you please explain the link values to be earned through Social Media Optimization?
Social Media | | gmk15670