Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Difference between search volume in KWT and Impressions in GWT
-
Hi there,
Sorry I've been a bit quiet of late, we're going through a huge rebranding exercise as well as staying on top of client work.
Anyway. I've got an issue with keyword research phase of a client remarketing.
Trying to decide which keywords to target (aren't we all?) The client has 3 months of back data in Google Webmaster Tools, which helps us to see Impressions, CTR and actual click-throughs etc.
Now, they rank #1 on Google.com for a certain keyword (logged out, of course).
According to Google Keyword tool (Logged in) there are 2.7million searches per month for this keyword. With the average CTR being 18% for a #1 keyword that should be bringing in 400k visits.
However, take the same keyword in Google Webmaster Tools and the impressions are actually around 1,600 per month with a CTR of 9%.
Different CTR's for different sectors I can accept. What I don't get is the vast difference between the impressions in GWT compared to the alleged search volume coming from the Keyword tool.
Really need to understand this so we can better select keywords and judge approximate traffic expected if ranking #1 for a keyword.
Any help would be really useful. Thank you!
-
This was indeed the problem - such a simple issue, but helps us in future to be wary of that stumbling block
Thanks! -
Ah, that may well be it. I didn't do the first stage keyword research, a colleague did, so we may have to refine it. I will have a look through the data again and will get back to you.
Thanks for the reminder.
-
My best Guess is that when you do the Research in the keyword tool you do not have on "exact" matching. It is often quite silly how large the numbers get if you don't do that.
The ctr of 9% on #1 keyword wouldn't be unusual if there is a Heavy contested key.word With ads above the search result
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google keeps marking different pages as duplicates
My website has many pages like this: mywebsite/company1/valuation mywebsite/company2/valuation mywebsite/company3/valuation mywebsite/company4/valuation ... These pages describe the valuation of each company. These pages were never identical but initially, I included a few generic paragraphs like what is valuation, what is a valuation model, etc... in all the pages so some parts of these pages' content were identical. Google marked many of these pages as duplicated (in Google Search Console) so I modified the content of these pages: I removed those generic paragraphs and added other information that is unique to each company. As a result, these pages are extremely different from each other now and have little similarities. Although it has been more than 1 month since I made the modification, Google still marks the majority of these pages as duplicates, even though Google has already crawled their new modified version. I wonder whether there is anything else I can do in this situation? Thanks
Technical SEO | | TuanDo96270 -
Does having a sub-domain on a different server affect SEO?
I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?
Technical SEO | | KaraParlin0 -
Indexed, but not shown in search result
Hi all We face this problem for www.residentiebosrand.be, which is well programmed, added to Google Search Console and indexed. Web pages are shown in Google for site:www.residentiebosrand.be. Website has been online for 7 weeks, but still no search results. Could you guys look at the update below? Thanks!
Technical SEO | | conversal0 -
Spam URL'S in search results
We built a new website for a client. When I do 'site:clientswebsite.com' in Google it shows some of the real, recently submitted pages. But it also shows many pages of spam url results, like this 'clientswebsite.com/gockumamaso/22753.htm' - all of which then go to the sites 404 page. They have page titles and meta descriptions in Chinese or Japanese too. Some of the urls are of real pages, and link to the correct page, despite having the same Chinese page titles and descriptions in the SERPS. When I went to remove all the spammy urls in Search Console (it only allowed me to temporarily hide them), a whole load of new ones popped up in the SERPS after a day or two. The site files itself are all fine, with no errors in the server logs. All the usual stuff...robots.txt, sitemap etc seems ok and the proper pages have all been requested for indexing and are slowly appearing. The spammy ones continue though. What is going on and how can I fix it?
Technical SEO | | Digital-Murph0 -
Sitelinks Issue - Different Languages
Hey folks, We run different ccTLD's for revolveclothing.com (revolveclothing.es, revolveclothing.com.br, etc. etc.) and they all have their own WMT/Google Console with their own href lang tags etc. The problem is this. https://www.google.fr/#q=revolve+clothing When you look at the sitelinks, you'll see that one of them (sales page) happens to be in Portuguese on the French site. Can anyone investigate and see why?
Technical SEO | | ggpaul5620 -
No Search Results Found - Should this return status code 404?
A question came up today on how to correctly serve the right status code on pages where no search results are found. I did a couple searches on some major eccomerce and news sites and they were ALL serving status code 200 for No Search Results Found http://www.zappos.com/dsfasdgasdgadsg http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=sdafasdklgjasdklgjsjdjkl http://www.ebay.com/sch/i.html?_trksid=p5197.m570.l1313&_nkw=dfjakljgdkslagklasd&_sacat=0 http://www.cnn.com/search/?query=sdgadgdsagas&x=0&y=0&primaryType=mixed&sortBy=date&intl=false http://www.seomoz.org/pages/search_results?q=sdagasdgasdgasg I thought I read somewhere were it was recommended to serve a status code 404 on these types of pages. Based on what I found above, all sites were serving a 200, so it appears this may not be the best practice. Any thoughts?
Technical SEO | | WEB-IRS0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0 -
How to stop Search Bot from crawling through a submit button
On our website http://www.thefutureminders.com/, we have three form fields that have three pull downs for Month, Day, and year. This is creating duplicate pages while indexing. How do we tell the search Bot to index the page but not crawl through the submit button? Thanks Naren
Technical SEO | | NarenBansal0