Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Do Local Listings like Yellow Pages and yelp count for backlinks??

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Do Local Listings like Yellow Pages and yelp count for backlinks??

    Link Building
    6
    10
    9778
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • DTOSI
      DTOSI last edited by

      I am wondering if adding your company with url on a local listing like yellowpages.com, yelp.com, merchantCircle.com, etc. actually counts as a "backlink"? I'm thinking it is not considered a link because I have never seen one listing in Open site explorer, either that, or it is considered a backlink, just not one important enough for open site explorer to show it.

      Does anyone know for sure??

      1 Reply Last reply Reply Quote 0
      • AU-SEO
        AU-SEO @JuiceBoxOM last edited by

        Depending on how many total backlinks you have coming to your client sites, you may not see the yellow pages one if it is marked with a nofollow showing up in GWT. You may need to dig a little deeper through MajesticSEO or AHREFs to see it. I doubt whether having a free or a paid option should matter. Isn't the link the same either way? Also, have you verified that your client's yellow pages pages with the link have been recently crawled by Google to note that the link has been captured / viewed?

        1 Reply Last reply Reply Quote 0
        • JuiceBoxOM
          JuiceBoxOM @OlegKorneitchouk last edited by

          Did you yellowpages link take long to show up in your linking root domains? I have a number of clients registered with a yellowpages free listing but none appear in linking domains. Also is yours a paid listing or the free option?

          AU-SEO 1 Reply Last reply Reply Quote 0
          • AU-SEO
            AU-SEO last edited by

            Even if they use a nofollow attribute - They are certainly counted as a citation and verification source for local SEO while additionally. The Nofollow vs follow theory is difficult for large directory sites as they have a double edge sword. If they followed every link - then they become spam, if they follow only paid listings then they become a paid link network, so if they no follow everyone they protect Authority and Google/Bing can utilize them as an authority reference point.  That being said your website is likely to be crawled more frequently just being on a local directory.

            1 Reply Last reply Reply Quote 1
            • DTOSI
              DTOSI @DTOSI last edited by

              Okay, Thanks

              1 Reply Last reply Reply Quote 0
              • MicahMMG
                MicahMMG @DTOSI last edited by

                I suggest installing a mod for your browser that will easily identify nofollowed links for you.  These extensions don't necessarily catch redirected links, so you'll need to hover your mouse to see exactly where that link is pointing.  If it doesn't simply say the website it's pointed at, it's probably redirected somehow.

                Tools here

                1 Reply Last reply Reply Quote 1
                • DTOSI
                  DTOSI @OlegKorneitchouk last edited by

                  So if you have a link from Yellow Pages and Urban spoon, do you think some are followed and some are not??

                  MicahMMG DTOSI 2 Replies Last reply Reply Quote 0
                  • DavidLenehan
                    DavidLenehan last edited by

                    they are no follow links but still worth having for local seo. They are also free and take little time to setup. Why wouldn't you do it?

                    1 Reply Last reply Reply Quote 0
                    • OlegKorneitchouk
                      OlegKorneitchouk last edited by

                      Yup, they are counted. Yelp won't show up because it uses a redirect but I see merchantcircle, urbanspoon, manta, etc in my GWT links list. OSE is reporting less but i still have a urbanspoon and yellowpages backlink.

                      DTOSI JuiceBoxOM 2 Replies Last reply Reply Quote 2
                      • MicahMMG
                        MicahMMG last edited by

                        Many of those listings do provide a link, but it's usually nofollowed or redirected somehow, so that it doesn't pass any juice.

                        They're still valuable listings to have for their citation value alone.  Local Search is critical for any business with a physical location.

                        I'd recommend using a Local Search product like Localeze, Axiom, ExpressUpdate, or UBL.  It's a lot less time consuming than going out there and manually updating all of your Local listings yourself.

                        1 Reply Last reply Reply Quote 1
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • laurentjb

                          Backlink builder (Professional)

                          backlink profile backlinks

                          If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks

                          Link Building | | laurentjb
                          2
                        • BeriCollection

                          Looking strategy for Backlinks

                          shopify ecommerce url

                          Hi, I'm a new bee here, Just wondering if we have some good but easy strategies to get a higher rank in PA and DA?
                          My Store URL is [https://bericollection.com].
                          We are selling Shoes, Watches and smart gadgets.
                          We do shipping worldwide but need help from the community.

                          Link Building | | BeriCollection
                          0
                        • italiansoc

                          Impact of distribution of backlinks across multiple pages

                          Community, I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages. When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker. Any reference to existing documented experiments, personal experience or guidance is welcome.

                          Link Building | | italiansoc
                          0
                        • JABacchetta

                          Homepage Vs. Inner Page Backlink Building?

                          If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?

                          Link Building | | JABacchetta
                          0
                        • nrv

                          How to remove backlinks?

                          Hey guys, With all this anti over optimization movement going around with Google, I decided to do a link building profile audit. I see some pages with PR 0 and some pages that expired. My websites are not penalized at this moment, however I do want to avoid this at all costs. What can I do? Could a backlink from an expired domain penalize my site?

                          Link Building | | nrv
                          0
                        • treeoflife

                          How Many Backlinks Per Day

                          I am starting to do some manual back-linking for a medium competition word with high traffic.  I plan to start back linking with like niche blogs with non spam comments, like niche directories, like niche forums, and guest blogging. My domain is over 3 years old and ranks for multiple keywords, but I'm going to concentrate specifically on this keyword, but need to know how many links to back-link a day.  Again none of these will be spam, but will be of real quality. I was thinking 10-20 a day, but unsure.

                          Link Building | | treeoflife
                          0
                        • casper434

                          Are backlinks from sites like diigo useful for SEO?

                          I read an SEO article that recommended getting backlinks from social bookmarking sites like diggo.com. Does anyone have any thoughts on the usefulness of these types of links?

                          Link Building | | casper434
                          0
                        • increation

                          Finding pages with a high Page Authority

                          Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik

                          Link Building | | increation
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.