Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I link from my blog back to my product pages?
-
Hello...
I just installed a blog on my Magento site.
My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective.
If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site?
I know I can do this, the question is should i, from google's perspective.
A) should i link the word (flashlights) to that category on my page
B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence...
THANKS!
-
I don't include this information on product pages because it is too long. The product pages are short and sweet for good conversions, although a link to this additional information is obviously posted for people who view the product pages.
The articles are typically over 1000 words, several photos and a video.
These articles also target keywords that the product pages do not and they pull in a lot more traffic from search than the product pages. Lots of the traffic that enters these pages moves to the product pages through obvious links and some of them buy the product.
-
Should this content not be included on the individual product pages?
-
Thank you, Sir!
-
Most of my posts are about "how to use this product".
My goals in creating them are....
-
make helpful content that increases the trust of prospective buyers.. In emails lots of people tell me that they bought from my site because I have so much good content about the product -much more than the manufacturer or any other retailer.
-
make helpful content that answers questions that prospective buyers might have - this saves phone calls and email questions
-
make helpful content that I can link to when someone writes with a question or refer to on the phone
-
get more pages in the SERPs for product-related keywords. This expands your keyword reach and earns double listings for valuable keywords
-
-
EGOL, you are a great help!
Thank you very much!
-
you're saying that an internal link within a blog post is good, correct?
This is what I do. I believe that it is helpful for SEO and helpful to visitors.
I have lots of articles on a blog and every one of them links to a product page whenever that product is mentioned in the article. (I only link once to that page in each blog post - the first time that the product is mentioned or the mention where I think the reader's interest to view or purchase might be highest.
is there a guideline as to maybe how many links i should put per post?
I have never heard about any "guideline". I can only say what I do.
One of my post could have links to one, five, ten or twenty products. Most have three to five.
If those products are mentioned naturally in the post then I link them. I am not trying to stuff products into posts, just whatever natural writing creates.
-
thanks for the reply...
just to be a little more specific, my money site is: example.com
The blog is on example.com/blog .... you're saying that an internal link within a blog post is good, correct?
And if i understood your answer properly, and I am to continue linking within posts, is there a guideline as to maybe how many links i should put per post?
Thanks again!!
-
should i, from google's perspective?
I can say that internal links can improve rankings and they can transfer small amounts of anchor text value to the target page (or at least that was the case the last time I experimented about a year ago - who knows what google did yesterday or will do tomorrow).
So, based upon that, if I write an article that has a relevant connection to a product on my site I will make an anchor text link to the product page.
This should be helpful to visitors. If you are talking about a widget twister in an article the person reading might want to look at one for informational reasons... or they might want to buy one. Either way, that link helped the visitor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Are links from staff profile pages no longer good for SEO?
Hey there, We run a small site that lists lawyers and we have an opportunity to ask the lawyers to display a 'badge' on their own website's staff page, linked back to the page on our site that they are listed on. Initially I thought this would be good link building (i.e. the lawyer's own staff/profile pages on their website linking to our site where they are listed = a highly relevant link). I was less concerned about the authority of the law firm's sites, though these will range from sometimes low-ish to medium. I just assumed that Google would see the value in the lawyer wanting to link to our site where they are listed. However, our SEO has said that these days Google doesn't give much/any value to these types of links from individual staff pages. His advice was to try and get the badge added to one of their service pages (or their About page) which will be unlikely as the badge is person-specific. I thought I'd ask if this was everyone else's experience regarding Google not valuing links from individual staff pages? Thanks for you help 🙂
Link Building | Feb 15, 2022, 2:26 PM | Andy-H0 -
Back links from seller review platforms
I did a back link research on one of our competitors and saw a back link from resellerratings.com listed as back link from a high authority website. My question is do any of these review platforms shopper approved, resellerratings, or trust pilot gurantee a do follow back link if i create an account with them? if so, which one?
Link Building | Nov 7, 2017, 9:07 AM | Swifttechbuy0 -
The Benefit of Internal Backwards Links in Product Descriptions
We want to work out if it is beneficial to use links pointing back to categories (higher up in the structure) on our website product pages. For example, our Aria Dress by Jadore is found through the path: Home > Bridesmaid > Full Length Bridesmaids Dresses > Aria Dress In the product description for the Aria Dress, is it beneficial to include internal links pointing back to higher branches in the website structure .e.g. the Full Length Bridesmaids Dresses category page, the Bridesmaid category page, as well as linking back to the 'Jadore' page? Will doing this for every dress (linking back to category page), improve the SEO of these category pages? How many internal links is too many to include on any given product description? Is it more important to ensure a direct link to every single webpage so that they can be reached by Google, or to include links in both directions .i.e. from Home > Product Category > Product, as well as from Product > Product Category? Thank you.
Link Building | Oct 28, 2015, 4:25 AM | CostumeD0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | Nov 23, 2013, 3:09 AM | aronwp0 -
How to search blogs for blog commenting?
Hi every one can any help me out regarding blog commenting I am doing blog commenting since last 6 months to my automotive website i am posting the comment in blogs which are related to automotive only now i all most commented in 1500 blogs and i am not finding the new blog so how can i do blog commenting is there any other way to comment in new blog or getting the list of new blogs Kindly suggest me plz 🙂
Link Building | Mar 7, 2012, 1:31 PM | PrasanthMohanachandran0 -
Etsy.com --Getting link juice through other pages on search results?
My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52. So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page. I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page. But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page. So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page. I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this? (edited post) Thanks
Link Building | Oct 24, 2014, 4:18 PM | doug5650 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | Nov 16, 2011, 8:10 AM | JesseCWalker1 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | Sep 20, 2011, 2:04 AM | lawrenceyu11130