Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you use Google tag manager to manage rich snippets/schema mark up?
-
Hi,Does anyone know if you can use the new Google tag manager to manage rich snippets? I've seen that there is an HTML section where you can edit HTML that isn't shown on the site - do you think this field could be used to add schema data?Thanks,Karen
-
Hi there
A couple of years back but this still isn't answered! I am sure you have heard by now but you can install Schema through GTM, here is a great resource:
Adding Schema Markup - The Non-Developer Guide (SERPWoo)
Hope this helps! Good luck!
-
We just tried doing exactly that in GTM with hidden style tags. Our customers tend to use weird CMS platforms so getting their devs to add something to the footer or header is tough.
Biz NameAlberta1234 Fake Street555 555 1234Unfortunately I just tested it and nothing is showing up in the structured testing tool: https://developers.google.com/structured-data/testing-tool/Would love if anyone could shine more light on this.
Trying to enter it as a custom HTML tag firing on all pages. -
Hey Karen,
As to getting back to you so quickly: I was in the neighborhood and happy to assist
I am assuming product schema, but LMK.
With some of our content, we actually are training copywriters to put the schema in. Now, I would not do this in ecommerce as it is a different dev cycle/approach. But, for review or person schema, etc. its not a bad thought.
Each of our copywriters have pay changes based on learning and achievement. (No, we are not making them devs and they are judged based on content quality as well.)
I believe that every kid should learn basic html, etc. and am even starting a program where we provide a dev to a school to teach coding to middle schoolers (We pay the dev and the school/kids pay nothing). If they can be taught with all they are going through, anyone can. We are approaching a place where most will need basic html, etc. and schema ain't that tough.
LMK how it goes. You can even PM me.
Best
-
Hi,
Thanks for getting back to me so quickly. It was a bit of a long-shot, we're just desperate to manage clients' schema without having to go through developers!
Thanks,
Karen
-
Digirank,
I do not see how you could use it for that, but admittedly have kicked your ball over to our head of dev just to be sure. Curious, how would you want to use it for schema given it is set to be more for tracking?
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website excluded from indexing, google-selected canonical: N/A
The google search console revealed to me that none of my pages was indexed, all pages are listed in the 'excluded' section "duplicate, google chose different canonical than user".
Reporting & Analytics | | Fibigrus
But in the URL-inspection tab it shows me google-selected canonical: N/A Indexing and crawling is both allowed. Don't know how to get my pages to be indexed correctly. (by the way, they do NOT exist in other languages, so that can't be a reason why google might think they are a duplicate. There's definitively no other version of those pages available)0 -
Collecting post codes / zip codes in Google Analytics - Terms of Service
Hi Mozzers, Just reading up on Google Analytic's Terms of Service and wondering if collecting post codes / zip codes (from a website's 'Find my nearest...' tool) adhere's to the following: "You will not (and will not allow any third party to) use the Service to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google." What do you think?
Reporting & Analytics | | A_Q0 -
Tasks for Google Analytics training
Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q0 -
How does switching to HTTPS effect Google Analytics?
We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?
Reporting & Analytics | | EcommerceSite0 -
Is it possible to use Google Tag Manager to pass a user’s text input into a form field to Google analytics?
Hey Everyone, I finally figured out how to use auto event tracking with Google Tag Manager, but didn't get the data I wanted. I want to see what users are typing into the search field on my site (the URL structure of my site isn't set up properly to use GA's built-in site search tracking). So, I set up the form submit event tracking in Google Tag Manager and used the following as my event tracking parameters: Category: Search Action: Search Value When I test and look in Google Analytics I just see: "search" and "search value." I wanted to see the text that I searched on my site. Not just the Action and Category of the event.... Is what I'm trying to do even possible? Do I need to set up a different event tracking parameter? Thanks everyone!
Reporting & Analytics | | DaveGuyMan0 -
Setting up Google Analytics for Subsites
I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic. Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)
Reporting & Analytics | | theLotter0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0