Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is Hub Linking
-
What is Hub Linking - an seo company mentioned it to me? Is it any good?
-
The basic idea behind hub linking is that there are certain websites that are "hubs" for information - that is, they are one place that you can go to get resources on a topic. A lot of times these domains link out a lot, because they want to showcase other websites that have good information resources on the topic. They often do have good page authority, if they are good resources on the topic, because people link back to them.
One thing to look out for when engaging someone to do Hub linking is, you want to make sure the sites you're getting links from are actually relevant resources that real people are using. A lot of "hub" pages are created solely for SEO purposes and tend to have thin content and too many links, which can be a sign to Google that the link is a shady one. So it's important to be judicious in selecting a hub page to target for links, and I would advise against trying to create one yourself unless you have a long-term strategy for how to continue adding content and making it useful.
-
If you’re in need of a quality backlink, you really can’t go wrong with “hubs”.
- These hubs tend to achieve PageRank pretty easily
- They can produce DoFollow backlinks with a high enough hub author score (75 last I heard)
- It’s scalable (you can create unlimited amounts of hubs)
With HubPages you create “hubs”, which is a good name for these types of pages and a good concept to explore in your overall SEO and Link Building strategies. The term hub means center of activity which is what authority sites are… To be a hub, or to be an authority means you need to be talking about/linking to not just yourself but others as well, much like WikiPedia does. Selfishly hoarding your links and limiting them to just internal on-site links doesn’t show the search engines you’re an authority, it merely depicts your site as an “island”.
Hope it makes sense for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | Dec 24, 2019, 1:43 PM | Caffeine_Marketing1 -
Xyz links
I have a lot of backlinks ending with .xyz, around 20%, and they look very suspicious. Should I disavow these? Here are a few: yourrelicsbargains.xyz fantasticsiteinfo.xyz yourvintagelifestyle.xyz usefuldiscount4u.xyz bestdealsaction.xyz bestmemorabilialifestyle.xyz 59177.net lovecollectorsbargains.xyz
Link Building | Feb 19, 2017, 8:26 PM | moon-boots0 -
How many links per week/month should a link building campaign acquire?
I am running a linkbuilding campaign for my company. I am mostly focusing on guest blogging opportunities and responding to emails from HARO. How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period? Thank you,
Link Building | Oct 13, 2016, 12:37 PM | fersu0 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | Jun 26, 2013, 2:50 PM | Theskimonster0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | Jul 2, 2013, 6:54 AM | ProjectLabs0 -
Do links within imbeddable widgets carry link juice?
I'm dipping my toes into infographic design. On of my desired outcomes is to gain links by having other sites embed my graphic. I'm considering using Tableau's interactive data visualization software to do so; thus creating a widget, embedding it on my blog, and including the embed code for others to post. Is it possible to include a juice passing link in such an infographic? I know its possible to include links inside the tableau graphic but not sure if they have straight SEO value. If these links are not juice passing would it be better to go with a simple image link that passes value?
Link Building | Nov 16, 2011, 8:10 AM | JesseCWalker1 -
I remember hearing in one of the link building webinars that if you hold a patent then you could get a link from that somehow.
Any examples or suggestions as to how this is done?
Link Building | Apr 26, 2012, 4:06 AM | larahill1 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | Mar 24, 2011, 1:20 AM | DiamondJewelryEmpire1