Schema vs Hcard
-
Which one should i do? A little confused here..
This would be for small biz contractors/ hvac, painters, etc. trying to rank for Local SEO.
-
Great reply!
-
Hi Greenhornet77,
Good question. Schema and hCard both work. I used hCard for several years on all my local clients' sites, but I've transitioned now to Schema because of the agreement between all search engines that it's readable by them. If Schema is new to you, check out this generator:
For local businesses, be sure you start by clicking the 'organization' tab in the left nav. You have a choice of course, and to date, hCard still appears to be working fine, but a lot of SEOs were ticked when Google stopped supporting geoSitemaps (see: http://blumenthals.com/blog/2012/03/28/google-still-supporting-kml-files-but-not-the-use-of-geo-sitemaps/), and perhaps they may be less inclined in future to abandon schema because it's supported by multiple engines. Just a thought.
-
Can you explain better? Thanks
Maurizio
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Schema needs a 2nd opinion
I added a video on one of my client pages via html5, added the video schema to the URL, and submitted a video sitemap and the video still isn't showing up a week later in the SERPs. The keyword I'm typing in is a keyword that DOES trigger video results, so I'm wondering if I screwed something up and would like a second opinion. Search Query that should trigger the video: https://www.google.com/search?q=clinton+township+silverado+1500&oq=clinton+township+silverado+1500&aqs=chrome..69i57j69i60.3798j0j7&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8 Actual page URL: (html5 video at bottom) http://www.moranchevrolet.com/models/chevrolet-silverado1500 Video Sitemap URL: http://www.moranchevrolet.com/video_sitemap.xml I've added videos in the past via the Wistia automatic schema/sitemap generators and it worked, but via the html5 setup its a little different (like no embed). However, the video appears to check out just fine via the Google schema validator tool. Please let me know if you see anything that doesn't look right. Thanks
Image & Video Optimization | | Cobalt0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
Practice Name vs. Dr. Name in Local Search
I wanted to get some opinions on an interesting situation for local search. Many doctors and dentists are found in one of two ways online: Their name and title, e.g. Dr. James A. Smith, MD Their practice name, e.g Smith Plastic Surgery, P.C Often sites like Healthgrades are providing data on the doctor him or herself, and the information can be tough to switch out. At the same time, there's a tendancy on the Dr's part to want to be listed as their practice name. Their site is often set up that way. How are you handling this kind of setup? Have you found a way to reliably associate (and format) a practice and doctor's name in a listing, in such a way that doesn't violate Google's quality guidelines? I know the drill for handling a doctor within a hospital, but this is a slightly different situation...
Image & Video Optimization | | BedeFahey0 -
Confused about Google+ Local vs Google Places
If you're doing SEO for a new local business that currently does not have a Google Places listing (or a Google+ Local page), do you have to set up both for them? Or do you simply create the Google Places listing and wait for Google to merge it to a Google+ Local page? I am so confused!
Image & Video Optimization | | MarieHaynes0 -
Yext vs Localeze vs UBL for Local SEO
Which of these services is the best? Does anyone have experience with all three?
Image & Video Optimization | | nicole.healthline2 -
Google Places / Map Results CTR vs Top Organic Result
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords. They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results. Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local? I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site. Thanks 🙂
Image & Video Optimization | | David_ODonnell2 -
Schema or Google Video Sitemap
Hey. I have a few hundred pages with videos on them. I want to have rich snippets with the thumbnail and such in the search results. Should I focus my time on Schema or building out a solid sitemap? Your feedback is appreciated! Tommy Swanson
Image & Video Optimization | | TommySwanson520 -
New Local Tracking Number for Places vs an 800 Number.
I am having a problem with local search for my business. I submitted the same NAP (Name, Address, Phone) info to Google Places as I have submitted via LocalEZE and Universal Business Listing. Here is the issue. The local number that is being used does not have any way to track calls, meaning the phone company (xo communications) does not give us the number of incoming calls. To add call tracking to the local numbers through our PBX system is very expensive, $2000 per store. Also to transfer this local number to a call tracking company (like callsource or whoiscalling) is a lot of trouble and not an option either. I need to track the call count somehow so I have two options left. 1) Get a new local number (that is also a tracking number through a phone tracking company) and then submit this to Google Places, LocalEZE and Universal Business Listing. The issue with this is that all of our citations will be re-set with a new local number, basically we'd have to do local SEO all over again. 2) Use the main 800 number in Google Places, this can be tracked. However, then our local number is on all of the NAP citations and Google Places will be the only web property with an 800 number. What are your thoughts?
Image & Video Optimization | | qlkasdjfw0