Combining web pages and it's affects on SEO?

[SoundinTheory]

We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page.

This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc.

Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?

[aarondicks]

If these pages have inbound links pointing to them, then combining this may give it a little kick up the rankings. Think to yourself why you'd want to include these pages under only one page. Are they not strong enough on their own? Do they have very little content etc.

If so, then it would be an idea to combine them, and the others should be 301 directed (which will preserve 90-99% link juice) - Source: http://www.opensiteexplorer.org/About

This will also mean that you have created pages with 3x as much content on them, which will stand up to higher competition and attract more long tail searches if done well.

Regards

Aaron

[firstconversion]

Best if you give the urls but I would say its a "Good Thing TM" .

A rich page of content around a keyword topic with mulitple media types is the way im building my content now - even if it doesnt work for Search Engines, its nice for people (crazy, huh?)