Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Multiple 301 Redirects for the Same Page
-
Hi Mozzers, What happens if I have a trail of 301 redirects for the same page?
For example,
SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14I know I lose a little bit of link juice by 301 redirecting.
The question is, would the link juice look like this for the example above?100% --> 90% --> 81% -->72.9%
Or just 100% -----------------------------------------> 90%Does this link juice refer to juice from inbound links or links between internal pages on my site?
Thanks!
-
You can certainly edit an existing 301 redirect to point to a new location, Zora. Obviously you want to do this as little as possible, but there's nothing against doing it to to fix the otherwise ridiculously long redirect chain.
The "permanent" part of a 301 is the fact that it tells the search engine to consider that the original URL's page will never be needed again and only keep track of the new URL. Whereas a 302 temporary redirect says "the original page will be coming back at some point, so keep it in the index".
Paul
-
Thanks for the reply Paul.
I'm a little confused here:
"Change old Page A redirect to Page C" Ideally that is what I would like to do, but is it even possible to change a 301 redirect? I thought it was called permanent for a reason. -
_If you are redirecting Site A to Site B to Site C and finally to Site D, I it is highly unlikely that the link juice and authority of Site A will be passed onto Site D. Moreover, it will increase page loading time significantly and it is certainly not adding any value to users’ experience. If the purpose is not to lose a single visitor, you can get them redirected to final website individually.
Site A 301 to Site D
Site B 301 to Site D
Site C 301 to Site DLet me know what you think about this. _
-
In my experience, the "juice" loss is cumulative, Zora. In addition, too many 301s in a row and eventually the search engines will quit following the request. On top of that, too many redirects and you may lose the referrer information, plus each redirect slows the eventual page load.
It's very seldom necessary to chain that many redirects though. Let's say you 301-redirect page A to page B. Later page B gets removed and you now want page A and page B to point to page C. You would have to create a new redirect for B to point to C, but you would also go back to the original page A redirect and change it to also point directly to page C, thereby avoiding the double redirect.
So:
Page A 301 redirect to Page B
Page B deleted and content move to Page C
New Page B 301 redirect to Page C
Change old Page A redirect to Page C
So now A and B both point to C without A needing to go through B to get there. One hop for each.
Make sense?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Several 301 Redirects to Same Page
Hi, I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D. For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
Intermediate & Advanced SEO | | viatrading1
e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice Is this the best practice, or is there a better way? Cheers,0 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Better to 301 or de-index 403 pages
Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow." These old pages are in Google's index. At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1 -
Multiple 301 redirects for a HTTPS URL. Good or bad?
I'm working on an ecommerce website that has a few snags and issues with it's coding. They're using https, and when you access the website through domain.com, theres a 301 redirect to http://www.domain.com and then this, in turn, redirected to https://www.domain.com. Would this have a deterimental effect or is that considered the best way to do it. Have the website redirect to http and then all http access is redirected to the https URL? Thanks
Intermediate & Advanced SEO | | jasondexter0 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0