Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Subdomain for every us state?
-
Hi,
one of our clients has an idea of making subdomains from his main website to sell his online advertisements in all states in USA.
f.e:
He wants to have a subdomain for every state and there to be information related only or mainly to this state?
I am not sure about is this a good idea? What is your opinion about it?
-
If the domain is has an extremely high authority (80+), I would consider it due to potential to dominate the SERPs by getting the www.web version and state.web version both to rank high.
Thanks, the domains authority is 43, it is not so high.
_Yes, stick with folders. It's much simpler and much better organization (states correct as Atlanta a city). _
Yes, it is true, thank you!
Next, I second everyone else, subfolders are much more organized, subfolders look better, and subdomains are an old SEO strategy (a little spammy, especially for a new domain)
It is an old domain (registered 1994). What guys you mean by better structured? Sorry if it is a simple question, I just want to be sure if it is what I think.
Also if a web site is in subdomain, does the main domain still pass some authority to the subdomain or not much?
-
I would stick with folders for two main reasons:
- First, yourdomain.com is part of your online brand. If every state's URL is statename.yourdomain.com, I think this takes away from your brand because the first thing people see when they look at the URL bar or in search results is a state name and not your URL
- Next, I second everyone else, subfolders are much more organized, subfolders look better, and subdomains are an old SEO strategy (a little spammy, especially for a new domain)
-
Yes, stick with folders. It's much simpler and much better organization (states correct as Atlanta a city).
-
subfolders are better than subdomains, it's all under one site instead of 59 (according to obama) individual subdomains.
that was an old school strategy when Google really gave push to having the keywords in the domain name and spammers took advantage of it to rank better by creating subdomains for each keyword phrase
-
I would advise against it.
I would stick them all in subfolders of the www version of the site. www.web.com/texas
If the domain is has an extremely high authority (80+), I would consider it due to potential to dominate the SERPs by getting the www.web version and state.web version both to rank high.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I run my Shopify store on a subdomain or buy a new domain for it?
I'm planning to set up a subdomain for my Shopify store but I'm not sure if this is the right approach. Should I purchase a separate domain for it? I'm running Wordpress on my website and want to keep it that way. I want to use Shopify for the ecommerce side. I want to link the store from the top nav and of course I'll use CTA's in a variety of ways to point to merchandise and other things on the store side. Thanks for any help you can offer.
Intermediate & Advanced SEO | | ims20160 -
Can subdomains avoid spam penalizations?
Hello everyone, I have a basic question for which I couldn't find a definitive answer for. Let's say I have my main website with URL: www.mywebsite.com And I have a related affiliates website with URL: affiliates.mywebsite.com Which includes completely different content from the main website. Also, both domains have two different IP addresses. Are those considered two completely separate domains by Google? Can bad links pointing to affiliates.mywebsite.com affect www.mywebsite.com in any way? Thanks in advance for any answer to my inquiry!
Intermediate & Advanced SEO | | fablau0 -
SEO impact of 301 redirects based on IP addresses from a specific state
Hello Moz Community! We are facing an issue that may or may not be unique, but need some advice and/or clarification on the best way to address the issue. We recently rebranded and launched a new site under a new domain and things have been progressing well. However, despite all the up front legwork on trademarks and licensing, we have recently encountered a hiccup that forces us to revert to the old URL/branding for one specific state. This may be a temporary issue that lasts a couple of months or it could potentially be in the court system for a couple of years. One potential solution we have discussed is to redirect the new site to the old site based on IP addresses for the state in question. Looking for any guidance on what type of impact this may have on SEO. Also open to any other suggestions or guidance on dealing with this situation. Thanks
Intermediate & Advanced SEO | | VeteransFirstMarketing0 -
The Great Subdomain vs. Subfolder Debate, what is the best answer?
Recently one of my clients was hesitant to move their new store locator pages to a subdomain. They have some SEO knowledge and cited the whiteboard Friday article at https://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday. While it is very possible that Rand Fiskin has a valid point I felt hesitant to let this be the final verdict. John Mueller from Google Webmaster Central claims that Google is indifferent towards subdomains vs subfolders. https://www.youtube.com/watch?v=9h1t5fs5VcI#t=50 Also this SEO disagreed with Rand Fiskin’s post about using sub folders instead of sub domains. He claims that Rand Fiskin ran only 3 experiments over 2 years, while he has tested multiple subdomain vs subfolder experiments over 10 years and observed no difference. http://www.seo-theory.com/2015/02/06/subdomains-vs-subfolders-what-are-the-facts-on-rankings/ Here is another post from the Website Magazine. They too believe that there is no SEO benefits of a subdomain vs subfolder infrastructure. Proper SEO and infrastructure is what is most important. http://www.websitemagazine.com/content/blogs/posts/archive/2015/03/10/seo-inquiry-subdomains-subdirectories.aspx Again Rand might be right, but I rather provide a recommendation to my client based on an authoritative source such as a Google engineer like John Mueller. Does anybody else have any thoughts and/or insight about this?
Intermediate & Advanced SEO | | RosemaryB3 -
How to handle a blog subdomain on the main sitemap and robots file?
Hi, I have some confusion about how our blog subdomain is handled in our sitemap. We have our main website, example.com, and our blog, blog.example.com. Should we list the blog subdomain URL in our main sitemap? In other words, is listing a subdomain allowed in the root sitemap? What does the final structure look like in terms of the sitemap and robots file? Specifically: **example.com/sitemap.xml ** would I include a link to our blog subdomain (blog.example.com)? example.com/robots.xml would I include a link to BOTH our main sitemap and blog sitemap? blog.example.com/sitemap.xml would I include a link to our main website URL (even though it's not a subdomain)? blog.example.com/robots.xml does a subdomain need its own robots file? I'm a technical SEO and understand the mechanics of much of on-page SEO.... but for some reason I never found an answer to this specific question and I am wondering how the pros do it. I appreciate your help with this.
Intermediate & Advanced SEO | | seo.owl0 -
Subdomains vs directories on existing website with good search traffic
Hello everyone, I operate a website called Icy Veins (www.icy-veins.com), which gives gaming advice for World of Warcraft and Hearthstone, two titles from Blizzard Entertainment. Up until recently, we had articles for both games on the main subdomain (www.icy-veins.com), without a directory structure. The articles for World of Warcraft ended in -wow and those for Hearthstone ended in -hearthstone and that was it. We are planning to cover more games from Blizzard entertainment soon, so we hired a SEO consultant to figure out whether we should use directories (www.icy-veins.com/wow/, www.icy-veins.com/hearthstone/, etc.) or subdomains (www.icy-veins.com, wow.icy-veins.com, hearthstone.icy-veins.com). For a number of reason, the consultant was adamant that subdomains was the way to go. So, I implemented subdomains and I have 301-redirects from all the old URLs to the new ones, and after 2 weeks, the amount of search traffic we get has been slowly decreasing, as the new URLs were getting index. Now, we are getting about 20%-25% less search traffic. For example, the week before the subdomains went live we received 900,000 visits from search engines (11-17 May). This week, we only received 700,000 visits. All our new URLs are indexed, but they rank slightly lower than the old URLs used to, so I was wondering if this was something that was to be expected and that will improve in time or if I should just go for subdomains. Thank you in advance.
Intermediate & Advanced SEO | | damienthivolle0 -
How to resolve duplicate content issues when using Geo-targeted Subfolders to seperate US and CAN
A client of mine is about to launch into the USA market (currently only operating in Canada) and they are trying to find the best way to geo-target. We recommended they go with the geo-targeted subfolder approach (___.com and ___.com/ca). I'm looking for any ways to assist in not getting these pages flagged for duplicate content. Your help is greatly appreciated. Thanks!
Intermediate & Advanced SEO | | jyoung2220 -
Complimentary sub-brand; subdomain, subfolder, something else?
Hello forum! I have a question about subdomains vs. subfolders for a new sub-brand for a company. The company is looking at creating a sub-brand delivering a different service to the parent company. It is complimentary in a sense, but it would need a very different marketing strategy. It is not trying to 'hide' its parent brand at all, but instead would leverage the parent brand as added social proof. I've read that creating a subdomain essentially means starting from scratch in terms of SEO, and that a subfolder would better leverage the domain authority the TLD has accrued. However, creating a subfolder does not really gel with me, as it would not in my opinion provide a good experience for visitors. I.e. it's like running a website that sells electronics and having a subfolder marketing IT support services. Yes, there is some synergy-- but it can also lead to visitor confusion. I'd love your opinions on this! Carlo
Intermediate & Advanced SEO | | carlod0