undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Is pointing multiple domains to a single website beneficial for SEO or not?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is pointing multiple domains to a single website beneficial for SEO or not?

Technical SEO
12
18
127.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • thinkcreativegroup
    thinkcreativegroup last edited by Jan 18, 2013, 9:22 PM

    A client has purchased many domains with keywords in each. They want to have us point each domain to their site for better SEO.  Is this a good or bad thing to do?

    1 Reply Last reply Reply Quote 0
    • emiliofcastillo
      emiliofcastillo last edited by Mar 27, 2017, 11:37 PM Mar 27, 2017, 11:37 PM

      The information provided here has been helpful.

      What is the best use for NEW DOMAIN EXTENSIONS? I have built a website around "####.online" and have now purchased many more domains with new extensions. Examples = "####.taxi", "####.services", "####.tours", "####.community", "####.restaurant", "####.villas", "####.business", "####.cafe", "####.energy", "####.solar", "####.cruises", "####.events", "####.fish", "####.news", etc etc etc...I have several more.

      The "####" is a specific place, a touristic destination.

      What is the best way to bring these domains together in a whitelist approach in order to improve ranking around searches related to "####"???

      1 Reply Last reply Reply Quote 0
      • 4 months earlier
      • lundzern
        lundzern last edited by Nov 24, 2016, 6:14 AM Nov 24, 2016, 6:14 AM

        I also have a question regarding the practice of multiple domains pointed towards one site.

        I have a relatively new domain (www.goodies.no) but the services provided through that site will be very varied (think web design, app development, marketing and SEO services etc)

        So my theory was that in addition to creating www.goodies.no/webdesign folders for the webdesign service, I should also set up a www.goodies-webdesign.no domain pointing towards that same folder.

        Does that make any sense at all, I though maybe having a vital keyword in the domain name would be beneficial to my SEO as long as the contents of the www.goodies.no/webdesign site it links to is highly relevant to the domain name

        1 Reply Last reply Reply Quote 0
        • 2 months earlier
        • ICTADVIS
          ICTADVIS Subscriber @VinJGirl last edited by Sep 26, 2016, 9:36 AM Sep 26, 2016, 9:36 AM

          As you will have read in this thread, their is advice here that no benefit will come from purchasing a domain for sale which indicates it has (as in your case) a DA of 30 an ranking for many keywords.

          This suggests to me that the domain you are looking to purchase is currently live and if that is the case then what you are considering is a feasible plan. But which way to go?

          Do you make use of this domain you purchase and turn this site into becoming your primary site? Or, do you carefully redirect this newly purchased domain and all its related to pages to the website you have?

          Certainly the 18 year old domain sounds like it has a lot of good back history and it is ranking for ( I am assuming) keywords in your niche. Longevity and being in possession of a live domain and it doing as well as you say it is - then I might be inclined to take your Old domain and redirect it and its associated pages to the 18 year old website.

          If your 18 year old website has an ABOUT US Page then massage the content carefully here to say you company has inherited this website. 301 redirect your own current domain and have it point to this ABOUT US page, so that people who know you right now will identify that your business has taken over this other site.

          In addition to this I would take the INSIDE URL pages of your own current site and redirect them also to any relevant pages in your acquired 18 year old site.

          What not to do if you can avoid it, is for now make too many changes to the content on the HOME PAGE of this 18 year old site. Just carefully massage that for now, maybe just be adding where appropriate some content that again reflects you have inherited this site.

          But my plan here is for two sites that are currently live. If you said the domain you have purchased is laying dormant somewhere and no pages having been attached to it for a long time and your decision is just going on some sales blurb telling you what the domain used to achieve - then you are not going to gain any real benefit from the domain then.

          However, if it is per the scenario I think you are telling us all about then having a live site to inherit that is relevant to your business and with a DA30 which is higher than what you possess - well - this exercise could be worthwhile for you.

          1 Reply Last reply Reply Quote 0
          • VinJGirl
            VinJGirl last edited by Sep 26, 2016, 1:13 AM Sep 26, 2016, 1:13 AM

            I have a question related to this and I hope it's ok to keep this conversation going with it.

            I have a 5 year old site with DA of 25 (I only really started developing it a year ago). Today, an opportunity opened up to buy an old domain in my subject area with a DA of only 30 but ranking for many keywords. I'm wondering if it would be worth it to buy this old (18 years) domain and use it in some way to benefit my site. Either building it with content and monetizing it while adding a few links to my site on it.

            Thanks for you input.

            Jo-Ann

            ICTADVIS 1 Reply Last reply Sep 26, 2016, 9:36 AM Reply Quote 0
            • 7 months earlier
            • ICTADVIS
              ICTADVIS Subscriber last edited by Mar 8, 2016, 5:20 PM Mar 8, 2016, 5:20 PM

              Issuetrak, I guess you may have found the answer to your question by now since this is now March 2016.

              But I ended up here today just to seek reassurance in my thinking about pointing a domain name at an already established website. What I am looking at doing is using a domain that my client has purchased and simply had parked for a while and going to point that domain into the website. And the decision taken is to 301 redirect that domain so it points at a specific landing deeper page inside the website. Why do I want to do this. Well my client has currently quite a LONG domain name.

              Currently when I am doing ADWORDS for this client I can just get his current site .co.uk domain to fit into the fixed URL box but only bvy chopping off the WWW DOT on the front of the domain, but I cannot add anything else onto the fixed domain which I know marketers tend to use (including myself) - for example I might want to use a fixed URL that is www.clientdomain.co.uk/treesurgeon should my Ad be focused around that topic.

              But, Issuetrak, you talked about buying domains with a history and I was intrigued by that. My understanding is if the domain you were purchasing was already operating with a website attached to it right now, and through some acquisition you had taken over the company but absorbing everything into your business and so this purchased domain already very much in the face of the search engines who sees it has lots of pages associated with it, and there is some relevance towards you having it being redirected to further support, your already established brand site you are growing, then I am of the opinion this exercise might (and has been suggested by some authority voices in the industry) give a 'little' lift/boost to your current site.

              However, if that domain you are purchasing was ONCE a well developed domain, but let's say it has been PARKED for some time and NOT ACTIVE for some time, no current flurry of activity around it. I would imagine that the domain then is already would be DYING or DEAD with no power behind it because it had been neglected for so long.

              Your point 2 if I have interpreted your statement correctly is what my intention is for my clients new SHORT domain so I can use it more effectively purely for ADWORDS. So I create an AD, use this domain to help drive traffic to the main website by setting up a very specific campaign. I am taking guidance from this Google Article https://support.google.com/a/answer/4352075

              For point 3 where would you stop? In the UK this is like having an obsession for private number plates and trying to own all that you think is relevant to you. But if you keep snapping up domains will you ever use them all? Highly unlikely. You could end up spending a small fortune in just trying to buy all the variations and for a small business this is just not practical. I remember a long time ago reading an article somewhere about HEWLETT PACKARD trying to manage all these different domains and in the end they simply got down to have just their PRIMARY and SECONDARY domains to support the brand from what I understand.

              Domains and Domain management I find an interesting topic. Like, where should you host your domain. if I am in the UK targeting a UK audience, do I really want my domain to be hosted in Germany for example. I have sparked many a lively debate with this one, and everyone involved having very mixed views, especially when you bring into the equation Google's GEO Targeting tool. But I was once told this tool is fine if for example I am HOSTED in the UK and looking to take part of my website at www.mydomain.com/germany/ and using the GEO tool effectively that way, but not really to use it for the whole website being pointed from one country to the other. Appreciate anybody's view on that one.

              Hope this helps keep this thread open.

              1 Reply Last reply Reply Quote 0
              • 9 months earlier
              • Nobody1596916721222
                Nobody1596916721222 last edited by Jun 10, 2015, 4:39 PM Jun 10, 2015, 4:39 PM

                I realize this an old post however a coworker who has a home-based business asked me about this practice. She heard about it at a recent workshop. The take, which is different than what I've read here, is that buying expired domains is a good strategy due to their age which is valued in search. I was intrigued which is what brought me here.

                1. Is there value in buying domains with a history
                2. Instead of redirecting, use the domain to generate traffic with fresh content and link back to your original domain
                3. And how much value is there in keeping domains out of competitors' hands if there isn't any value in owning the domains

                Thanks,

                1 Reply Last reply Reply Quote 1
                • about a year earlier
                • Cyrus-Shepard
                  Cyrus-Shepard @mszeer last edited by Mar 27, 2014, 4:45 PM Mar 27, 2014, 4:45 PM

                  Hi mszeer,

                  This resource might help: http://moz.com/blog/the-international-seo-checklist

                  1 Reply Last reply Reply Quote 0
                  • mszeer
                    mszeer @Cyrus-Shepard last edited by Mar 27, 2014, 4:16 PM Mar 27, 2014, 4:16 PM

                    Hi there...

                    excuse me for getting into this discussion... we are from brazil and we currently have .com and .com.br (brazil) tLD's. We currently have only Portuguese version but have plans to soon have english language as well.... so, .com we would use  for english and .com.br for portuguese (brazil)... is this approach correct, then ? or would it be better to use only .com and forward the other variations to it ?

                    Cyrus-Shepard 1 Reply Last reply Mar 27, 2014, 4:45 PM Reply Quote 0
                    • 2 months earlier
                    • Cyrus-Shepard
                      Cyrus-Shepard @whitnote last edited by Jan 27, 2014, 5:39 PM Jan 27, 2014, 5:39 PM

                      Some questions to ask:

                      Is there any reasonable expectation of traffic by redirecting the domains? i.e. do the domains receive traffic now? If so, a redirect may be in order.

                      Is there a chance you'll want to use the domains in the future, or do you want to keep the domains out of your competitor's hands? If so,  you may want to hold onto them.

                      Otherwise, if you're redirecting unused domains simply for link equity, there's likely very little value in that strategy.

                      mszeer 1 Reply Last reply Mar 27, 2014, 4:16 PM Reply Quote 0
                      • whitnote
                        whitnote last edited by Jan 27, 2014, 5:35 PM Jan 27, 2014, 5:35 PM

                        I just wanted to see if I could get an update on this tactic, post-Hummingbird. I'm assuming it's even less recommended to redirect URL traffic to another URL now? Do the exceptions Cyrus mentioned still hold?

                        If my client already owns other similar name domains, but never did anything with them (either building or 301 redirecting), should I recommend they continue to hold onto them, or just let the license expire?

                        Cyrus-Shepard 1 Reply Last reply Jan 27, 2014, 5:39 PM Reply Quote 0
                        • about a year earlier
                        • Cyrus-Shepard
                          Cyrus-Shepard last edited by Jan 20, 2013, 10:53 PM Jan 20, 2013, 10:53 PM

                          Lots of good answers here.

                          Generally, there's not much benefit to doing this, especially if the domains are new as Streamline Metrics pointed out.

                          The risk however, is if the domains have a negative history associated with them. If bad links were pointed at the old domain, then those links will now point at your main site when you redirect them. If an algorithmic action like Penguin or an over-optimization filter was applied to the old site, your risk carrying that baggage to the new site.

                          Sometimes it makes sense to redirect domains.

                          • SEOmoz.com redirects to seomoz.org. Lots of folks type seomoz.com, so this makes sense.
                          • You migrate an old domain.

                          In general, however, there's virtually no SEO benefit to buying a previously unestablished keyword rich domain and redirecting it for traffic, rankings boost (unless on those rare occasions it's a very popular domain name to begin with)

                          1 Reply Last reply Reply Quote 3
                          • thinkcreativegroup
                            thinkcreativegroup @Andy.Drinkwater last edited by Jan 18, 2013, 10:53 PM Jan 18, 2013, 10:53 PM

                            I appreciate the response.

                            1 Reply Last reply Reply Quote 0
                            • Andy.Drinkwater
                              Andy.Drinkwater last edited by Jan 18, 2013, 10:31 PM Jan 18, 2013, 10:31 PM

                              I might have said there would be no harm normally, but after a client came to me to find out why a .co.uk was appearing above the .com, which was his main site, I would say it can do harm. The .co.uk was simply being pointed to the .com. First time I have seen this happen so just tread carefully. Either way, it's a too grey hat for my liking - to try and get more search traffic by trying to mis-lead people from one domain to another is a no-no. Just tell them that with all of the algo changes going on, they are best scratching that idea and focusing their efforts on great content. If that got found out (and it can very easily if someone reports it) then all domains will be penalised.

                              thinkcreativegroup 1 Reply Last reply Jan 18, 2013, 10:53 PM Reply Quote 1
                              • thinkcreativegroup
                                thinkcreativegroup @ske11 last edited by Jan 18, 2013, 10:02 PM Jan 18, 2013, 10:02 PM

                                Thank you for your response!

                                1 Reply Last reply Reply Quote 0
                                • thinkcreativegroup
                                  thinkcreativegroup @StreamlineMetrics last edited by Jan 18, 2013, 10:01 PM Jan 18, 2013, 10:01 PM

                                  Thanks for your response!

                                  1 Reply Last reply Reply Quote 0
                                  • ske11
                                    ske11 last edited by Jan 18, 2013, 9:44 PM Jan 18, 2013, 9:44 PM

                                    There is no SEO benefit to doing this, there is also no harm

                                    There can be other benefits, if there is a short URL that redirects that can be used on the phone to tell people to visit rather than the longer or hard to spell URL

                                    I hope this helps

                                    Sean

                                    thinkcreativegroup 1 Reply Last reply Jan 18, 2013, 10:02 PM Reply Quote 0
                                    • StreamlineMetrics
                                      StreamlineMetrics last edited by Jan 18, 2013, 9:43 PM Jan 18, 2013, 9:43 PM

                                      I get this question a lot from my clients. If the domains are brand new and they've never resolved to a site before, then there won't be any kind of impact for SEO, positive or negative. Just make sure the domain names 301 redirect to the primary URL instead of pointing them/setting them up as aliases.

                                      The only time there could be a positive impact is if a domain name used to resolve to a website and that site ranked in the search engines and links were pointed to it. Then you could 301 redirect those domain names to a new URL to transfer at least some of the link juice.

                                      thinkcreativegroup 1 Reply Last reply Jan 18, 2013, 10:01 PM Reply Quote 3
                                      • 1 / 1
                                      1 out of 18
                                      • First post
                                        1/18
                                        Last post

                                      Got a burning SEO question?

                                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                                      Start my free trial


                                      Browse Questions

                                      Explore more categories

                                      • Moz Tools

                                        Chat with the community about the Moz tools.

                                      • SEO Tactics

                                        Discuss the SEO process with fellow marketers

                                      • Community

                                        Discuss industry events, jobs, and news!

                                      • Digital Marketing

                                        Chat about tactics outside of SEO

                                      • Research & Trends

                                        Dive into research and trends in the search industry.

                                      • Support

                                        Connect on product support and feature requests.

                                      • See all categories

                                      Related Questions

                                      • Siphoplait

                                        Multiple CMS on one website / domain & SEO

                                        For a client we would like to work with a content hub, but their website is build on a custom CMS so we are limited in our options and if we aks their web developers they ask crazy prices to help us.  So now we have the idea to build the content hub with wordpress and implement it next to their current CMS. for example on www.website.com/contenthub/ . As far as i know this is technically possible and there are no negative effects regarding SEO as long as we link the two sitemaps together. Am i right or am i missing something here?

                                        Technical SEO | Oct 25, 2019, 5:32 AM | Siphoplait
                                        0
                                      • Leaf-a-mark

                                        Redirect multiple domains to 1 domain or not?

                                        Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
                                        I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers

                                        Technical SEO | Apr 7, 2021, 6:30 PM | Leaf-a-mark
                                        0
                                      • Katarina-Borovska

                                        Any SEO benefits of adding a Glossary to our website?

                                        Hi all, I manage a website for a software company. Many terms can be quite tricky so it would be nice to add a Glossary page. Other than that, I have 2 questions: 1. What would be the SEO benefits? 2. How would you suggest to implement this glossary so we can get as much SEO benefit as possible (for example how would we link, where would we place the glossary in the terms of the sitemap, etc.). Any advice appreciated! Katarina

                                        Technical SEO | Aug 21, 2017, 5:54 AM | Katarina-Borovska
                                        2
                                      • AL123al

                                        Umbrella company and multiple domains

                                        I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think. There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies. The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites. The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is : Home page = example.com company1page = company1domain.com company2page= company2domain.com etc. etc. Clicking "home" will take you back to example.com (which is just an image). How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website -  example.com. Thank you

                                        Technical SEO | Oct 7, 2013, 11:48 AM | AL123al
                                        0
                                      • inlinear

                                        Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

                                        Dear all, starting with my .htaccess file: RewriteEngine On
                                        RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
                                        RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
                                        RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
                                        2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
                                        Holger

                                        Technical SEO | Jul 25, 2013, 6:54 PM | inlinear
                                        0
                                      • suskanchan

                                        How to SEO a Website Built off Godaddy?

                                        I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?

                                        Technical SEO | Jul 18, 2012, 10:26 AM | suskanchan
                                        1
                                      • PrintingForLess.com

                                        Checkout on different domain

                                        Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate.  Thanks!

                                        Technical SEO | Jan 31, 2012, 12:30 AM | PrintingForLess.com
                                        0
                                      • debi_zyx

                                        SEO Benefit from Redirecting New Exact Match Domains?

                                        Hi, All! This is a question asked in the old Q & A section, but the answer was a little ambiguous and it was about 3 years ago, so I decided to repost and let the knowledgeable SEO public answer... From David LaFerney: It’s clear that it’s much easier to get high rankings for a term if your domain is an exact match for the query. If you own several such domains that are very related such as – investmentrealestate.com, positivecashflow.com, and rentalproperty.com – would you be able to benefit from those by 301ing them to a single site, or would you have to maintain separate sites to help capture those targeted phrases? In a nutshell – SEO wise, is it worth owning multiple domains to exactly match valuable search phrases? Or do you lose the exact match benefit when you redirect?>> To clarify: redirecting an old domain with lots of history and links to a new exact match domain seems to contain SEO benefit.  (You get links+exact match domain, approximately.)  But the other way around? Redirecting a new exact match domain to an older domain with links?  Does that do anything for the ranking of the old domain for the exact match keyword?  Or absolutely nothing?  (My impression has been that it's nothing, but the question came up for a client and I just wanted to make sure I wasn't missing something.) Thanks in advance!

                                        Technical SEO | Jul 7, 2011, 12:03 PM | debi_zyx
                                        0

                                      Get started with Moz Pro!

                                      Unlock the power of advanced SEO tools and data-driven insights.

                                      Start my free trial
                                      Products
                                      • Moz Pro
                                      • Moz Local
                                      • Moz API
                                      • Moz Data
                                      • STAT
                                      • Product Updates
                                      Moz Solutions
                                      • SMB Solutions
                                      • Agency Solutions
                                      • Enterprise Solutions
                                      Free SEO Tools
                                      • Domain Authority Checker
                                      • Link Explorer
                                      • Keyword Explorer
                                      • Competitive Research
                                      • Brand Authority Checker
                                      • Local Citation Checker
                                      • MozBar Extension
                                      • MozCast
                                      Resources
                                      • Blog
                                      • SEO Learning Center
                                      • Help Hub
                                      • Beginner's Guide to SEO
                                      • How-to Guides
                                      • Moz Academy
                                      • API Docs
                                      About Moz
                                      • About
                                      • Team
                                      • Careers
                                      • Contact
                                      Why Moz
                                      • Case Studies
                                      • Testimonials
                                      Get Involved
                                      • Become an Affiliate
                                      • MozCon
                                      • Webinars
                                      • Practical Marketer Series
                                      • MozPod
                                      Connect with us

                                      Contact the Help team

                                      Join our newsletter
                                      Moz logo
                                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                                      • Accessibility
                                      • Terms of Use
                                      • Privacy

                                      Looks like your connection to Moz was lost, please wait while we try to reconnect.