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  4. Google Analytic - Is it possible to see which organic keyword triggered goals?

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Google Analytic - Is it possible to see which organic keyword triggered goals?

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  • AdvanceSystems
    AdvanceSystems last edited by Jan 28, 2013, 8:36 PM

    Hi,

    I am trying to see which of my Google organic keywords triggered my goals?

    In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic).

    Is it possible to see which organic keywords trigger goals?

    1 Reply Last reply Reply Quote 0
    • AdvanceSystems
      AdvanceSystems @GuillermoOrtiz last edited by Jan 29, 2013, 7:39 AM Jan 29, 2013, 7:39 AM

      Hi Cody & Guillermo,

      Cheers the info it was exactly what I was looking for.

      @Cody yes I do have goals set up so I am able to view the data 🙂

      1 Reply Last reply Reply Quote 0
      • AdvanceSystems
        AdvanceSystems @john4math last edited by Jan 29, 2013, 7:32 AM Jan 29, 2013, 7:32 AM

        Thanks for the info John this is very handy way of viewing conversion data.

        1 Reply Last reply Reply Quote 0
        • john4math
          john4math last edited by Jan 28, 2013, 9:57 PM Jan 28, 2013, 9:57 PM

          When looking at conversions I usually look at my Conversions > Multi-Channel Funnels > Top Conversion Paths report.  Here, if you select a Primary dimension of "Source/Medium", a Secondary dimension of "Keyword Path", and set an advanced filter for Source/Medium containing "organic", you should see all the conversion paths that involve an organic keyword.

          AdvanceSystems 1 Reply Last reply Jan 29, 2013, 7:32 AM Reply Quote 1
          • GuillermoOrtiz
            GuillermoOrtiz Subscriber last edited by Jan 28, 2013, 9:56 PM Jan 28, 2013, 9:56 PM

            I forgot to mention, that you'll need to click on goal set afterwards to see what words are triggering goals.

            a9mgtXD.jpg

            AdvanceSystems 1 Reply Last reply Jan 29, 2013, 7:39 AM Reply Quote 0
            • GuillermoOrtiz
              GuillermoOrtiz Subscriber last edited by Jan 28, 2013, 9:54 PM Jan 28, 2013, 9:54 PM

              Hi,

              You may also want to try clicking on Traffic sources on the left instead.

              Traffic Sources > Sources > All Traffic > google/organic

              Then you'll see an option for a secondary dimension where you can enable by 'keyword'. Hope this helps!

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              1 Reply Last reply Reply Quote 0
              • WhoWuddaThunk
                WhoWuddaThunk last edited by Jan 28, 2013, 8:49 PM Jan 28, 2013, 8:49 PM

                Do you have goals set up already?  If so, go to your organic traffic section, and right above the graph on the left you can select which goal set.  This will change the settings for the lists below the graph, and allow you to see the conversion rates based on keywords.

                However, that won't work unless you have your goals set up.

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