Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Redirect old .net domain to new .com domain
-
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback.
The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is:
I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier?
Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
-
Thanks for the responses. Much appreciated!
-
Have you read SEOmoz's excellent guide to redirects? If not, look that over.
In my experience, it doesn't destroy traffic to move from a .somethingelse to a .somethingnew. I've moved from .ca to .com, vice versa, .net to .com etc.
Things to consider:
- Have a crawl of the site (crawl test is great for this, plus I use Screaming Frog to cross-reference)
- Double-check that all the URLs are redirected and working (you can use a test server for this)
- Check analytics (use the last year of data) and look at all the URLs that received even one visit, and make sure they're reflected in the data from the previous two points.
- Sign up both URLs in Webmaster Tools and indicate the change there when it happens. I'd recommend parking the new .com domain on the old .net domain for a bit, registering it in Webmaster Tools first, and then having the switch happen.
Let me know if that helps.
-
Hi there
Well, in theory, most if not all of the "strength" or your links will pass on to the new site if you use a 301 redirect. We've had a recent Matt Cutts video talking about this.
In order to streamline the process, I would replicate an identical site structure on your new .com site. Same /sub-folders/, same primary article names, as similar as you can make it to you .net domain, the better.
This will allow you to 301 redirect the old domain to the new one, pointing the equivalent pages and sub folders to each other - so domain.net/sub-folder/ to domain.com/sub-folder/ and domain.net/article1.html to domain.com/article1.html. This way not only are you ensuring that the user is following the same path as before, but all of the "strength" and previous links are being pointed to their new, equivalent pages.
It's such a big help if you can keep the site structure the same. Now, there may be a case for not wanting to redirect everything - thousands and thousands of 301s can slow down the .htaccess file, not to mention the time it may take. Some pages may not be worth transferring anyway if they have no link juice or are never visited by users. In this case, it's perfectly acceptable to let these return a 404 error.
If you're looking to get the URLs you want to redirect on bulk, look in your XML sitemap. Download that and extract the URLs from there and place them into Excel. Most of the time the listed pages will be the ones you want to redirect. Copy the list into another column, so you now have 2 identical lists. Then simply use the Find & Replace tool on one of the columns, changing .net to .com. You've now got all the URLs you'll want to put into your .htaccess file for redirecting.
Finally, it wouldn't hurt to contact some of the webmasters on the sites where you have your best links. If you tell them you've moved to a .com domain and only that needs changing, they can do the leg-work for you and can ensure that your new domain keeps its strength.
Hope this helps - good luck with the move!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does my old brand name still show up on organic search but as my new brand name and domain?
Hello mozers! I have quite the conundrum. My client used to have the unfortunate brand name "Meetoo" - which by the way they had before the movement happened! So naturally, they rebranded to the name Vevox in March 2019 to avoid confusion to users. However, when you search for their old brand name "Meetoo" the first organic link that pops up is their domain www.vevox.com. Now, this wouldn't normally be a problem, however it is when any #MeToo news appears in the media and we get a sudden influx or wrong traffic. I've searched the HTML and content for the term "Meetoo" but can only find one trace of this name through a widget. Not enough to hold an organic spot. My only other thinking is that www.vevox.com is redirected from www.meetoo.com. So I'm assuming this is why Vevox appear under the search term "Meetoo". How can I remove the homepage www.vevox.com from appearing for the search term "meetoo"? Can anyone help? AvGGYBc
Intermediate & Advanced SEO | | Virginia-Girtz3 -
How to avoid Google penalties being inherited when moving on with a new domain?
Looking for SEOs who have experience with resetting projects by migrating on to a new domain to shed either a manual or algorithmic penalty. My questions are: For algorithmic penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? For manual penalties, what is the best migration strategy to avoid inheriting any kind of baggage? 301, 302, establish no connection between the two sites? Any other input on these kind of reset projects is appreciated.
Intermediate & Advanced SEO | | spanish_socapro0 -
Canonical Question: Root Domain Geo Redirects to SubFolder.
Howdy, Working on a larger eComm site that 302s you based on your location. With that in mind should I canonicalize the final page. domain.com => 302 => domain.com/us/, domain.com/fr/, etc... (Should these all have a canonical pointing to the root domain.com?
Intermediate & Advanced SEO | | blake.runyon0 -
Unique domains vs. single domain for UGC sites?
Working on a client project - a UGC community that has a DTC model as well as a white label model. Is it categorically better to have them all under the same domain? Trying to figure which is better: XXX,XXX pages on one site vs. A smaller XXX,XXX pages on one site and XX,XXX pages on 10-20 other sites all pointing to the primary site. The thinking on the second was that those domains would likely achieve high DA as well as the primary, and would passing their value to the primary. Thoughts? Any other considerations we should be thinking about?
Intermediate & Advanced SEO | | intentionally0 -
.htaccess 301 Redirect Help! Specific Redirects and Blanket Rule
Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks
Intermediate & Advanced SEO | | Townpages0 -
Redirect posts from a wordpress.com blog over to a self-hosted blog
Hi All I started a wordpress.com blog with a few posts on it, and these have been shared using social media so links to these exist on Facebook and Twitter. I've decided that its going to be better and more effective to have the blog on my primary domain. How would I setup a redirect from the wordpress.com blog to my self hosted blog? Normally I'd write a .htaccess file but I'm unable to do that over at wordpress.com. I can't even see an option to install plugins, otherwise I would have used the "Redirector" plugin.
Intermediate & Advanced SEO | | blacey0 -
Create new subdomain or new site for new Niche Product?
We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!
Intermediate & Advanced SEO | | axelk0 -
New Site: Use Aged Domain Name or Buy New Domain Name?
Hi,
Intermediate & Advanced SEO | | peterwhitewebdesign
I have the opportunity to build a new website and use a domain name that is older than 5 years or buy a new domain name. The aged domain name is a .net and includes a keyword.
The new domain would include the same keyword as well as the U.S. state abbreviation. Which one would you use and why? Thanks for your help!0