Keyword-Rich Domains - Redirect?
-
Hi, Mozzers-
I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area.
I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate.
2 Questions:
- Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud.
- Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons?
If you need additional info, please PM me for details.
Thank you, friends!
LHC
-
Thank you!
-
I know that there are content management systems that will not permit additional folders and some hosts make it difficult to use WordPress and other blog systems that connect to a database.
I have seen some of those problems myself. However, my blog is important enough to the success of my site that I have.... changed hosts and hired experts to solve such problems....
In my opinion, if the blog is not in a folder then all of my work on it - every day for years - is being done for fractional returns. So, I would be wiling to move a small mountain to get the blog in a folder.
-
Hi, EGOL-
Thanks again for your help with this issue! Just one followup question, due to the site's construction it will be difficult adding a blog at http://www.mydomain.com/blog. It would be very simple to create http://blog.mydomain.com. Thoughts?
-
Other than typos, 301s for previous links or type-in traffic we have only used a supporting domain for advertisement/other marketing purposes that is catchier than the company name and main URL. This domain just 301s to the main domain.
Something like this can be used in print ads, commercials or billboards to get an idea of the traffic resulting from and subsequent effectiveness of the ad. A similar idea is setup with particular landing pages like www.godaddy.com/superbowl.
Using a different domain for this would not create the best brand recognition for the main URL, however. In our case, it's beneficial to use since the URL is the main slogan of the company as well.
-
Thank you! You confirmed my suspicions.
-
Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout?
In my opinion, you are correct... lots of work for little payout.
If this company can contribute good content to a blog it would be best located in a folder on their primary domain. That way, any links that are given to the blog by other webmasters will increase the power and authority of the primary domain. It will also be a place to display the expertise of their company right on the main site.
Look at what SEOMoz has done... their blog is in a folder seomoz.org/blog and this forum is also in a folder seomoz.org/q this was deliberate to concentrate links to their main site.
Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website?
This would be beneficial if you think those domains will receive type-in traffic. If no type-in traffic occurs then there is zero value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority important if we pursue longtail non-competitive keywords?
Hi, We currently have a relatively low DA score of 26. We have been working to increase it but of course it takes time. We are starting to adapt our approach and rank for non-competitive, long-tail keywords. If our DA is very low, will this affect our longtail keyword ranking even though there is very little competition for those? Thanks
Intermediate & Advanced SEO | | cmavroudisyahoocom0 -
After 301 redirect
hello i do after 301 redirect from old domain to new since 3 month ago my qa : should i replace the backlinks links to new doamin Or the he backlinks in the old link will works
Intermediate & Advanced SEO | | cristophare790 -
Should i redirect this page?
Hi I have the following 2 pages: http://www.over50choices.co.uk/Funeral-Planning.aspx http://www.over50choices.co.uk/Funeral-Planning/Funeral-Plans.aspx My dilema is that google sees the words "funeral planning" & "funeral plans" as the same thing, which might explain why the "funeral plan" page is not ranked v well. My issue is that the "funeral planning" page is at category level and introduces the wider subject of funeral planning, which isnt just funeral plans, so if i 301 my "funeral plan" page i will have no where to talk about funeral plans. My question is, Is the "funeral plan" page not ranked v well because of this or do i just need better optimisation of the funeral plan page so google is clear which is the key focus for each page? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Redirection question
How would I redirect this URL: http://www.members.mysite.com/ to this URL: http://www.mysite.com/ ? I cant figure it out
Intermediate & Advanced SEO | | JohnPeters0 -
Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?
I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex
Intermediate & Advanced SEO | | SeoSheikh0 -
Keyword Selection - Long Tail or not long tail keyword
Hi Friends, We have a keyword "plus size clothing" but we used this as "plus size clothing 2012" to Cover the both keywords "Plus size clothing" and "Plus size clothing 2012" My question is, are we still focusing on "plus size clothing" when use "plus size clothing 2012" instead of the main keyword.? What strategy do yo suggest that when to use long tail and when to not. (when I talk to use a long tail than it means use it prominently on the page as main keyword should be used.)
Intermediate & Advanced SEO | | alexgray0 -
Which domain should I use?
I own a couple domains that are specific to a product and would like to know which one folks on here recommend. Primary Google Search Term Example: "Tax Bond" Example Domain 1: www.taxbonds.net Example Domain 2: www.tax-bond.net I've done research on here before and have come to the conclusion that hyphenated domains aren't bad (no more than 2 hyphens though). So, do I go for the EXACT search term with the hyphen or do I go for the pluralized search term without the hyphen, even though most people will not add the "s" in the Google search? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles0 -
Targeting combination of keywords
Hi, On our website Vliegtickets.nl we are now targeting one combination of keywords " flights + destination". We are working on a new website and we are rewriting texts for the launch. Our idea is to target again on the combination " flights + destination", but also target other combinations. Our intention is to have a first introduction text targeted on " flights + destination" and have lower parts of texts (descriptions) targeted on the long tail, with use of keywords like flight / fly to / cheap tickets to etc. Our page will be divided like this: 1. introduction text max 150 words (h1 + h2) targeted on " flights + destination"
Intermediate & Advanced SEO | | vliegticketsnl
2. box 2 Cityguide snippets / content in context of destination - targeted on city name
3. box 3. Question: target on new generic keywords + combination of destination What is your point of view on box 3? Is it the right way to target a broader range of keywords? Should we use these long tail keywords (fly to / flights / cheap flights...) also in meta title / meta description / strong kwds, etc? Or will it be sufficient if we target on one combination and use those synonyms in a lower density? Or is it best to keep the focus on one main combination and other pages on other keyword combinations? Best regards, Vliegtickets.nl0