Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable Content Briefs
      Moz Pro

      Turn SEO data into actionable Content Briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Do pingbacks in Wordpress help or harm SEO? Or neither?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Do pingbacks in Wordpress help or harm SEO? Or neither?

    White Hat / Black Hat SEO
    4
    5
    11396
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jhinchcliffe
      jhinchcliffe last edited by

      Hey everyone,

      Just wondering, do pingbacks in Wordpress help or harm SEO? Or neither?

      1 Reply Last reply Reply Quote 1
      • global12
        global12 @itrogers last edited by

        There's a few pingbacks on my blog that are broken links. How do you remove pingbacks?

        1 Reply Last reply Reply Quote 0
        • NakulGoyal
          NakulGoyal @itrogers last edited by

          I agree with Ian 100%. It does not make sense (Even though that pingback link is nofollowed). Does it help your user ? Would it be useful to have that link available to them ?  Think about the user experience and in most cases, we get the correct answer, which is almost certain to be white hat way of handling the situation :).

          Great answer Ian.

          1 Reply Last reply Reply Quote 2
          • jhinchcliffe
            jhinchcliffe last edited by

            yes it does thank you!

            1 Reply Last reply Reply Quote 1
            • itrogers
              itrogers last edited by

              Personally, the only reason a pingback is useful for me is for the notification that someone is linking to me. When you "accept" the pingpack it displays it on the blog as if it were a comment. When you view the pingback in the comments on the post page it really doesn't make any sense at all and doesn't really have any value to the page or those looking at it. I typically just delete the pingback and go forward now knowing another site linked to me.

              Also, there is the possibility that Google may crawl the link in your comments. In that case it will now look like a 2 way / reciprocal link, where there have been several cases that Google has discounted / devalued those types of links. Hope that helps.

              NakulGoyal global12 2 Replies Last reply Reply Quote 5
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • calvinkj

                What is the proper URL length? in seo

                i learned that having 50 to 60 words in a url is ok and having less words is preferable by google. but i would like to know that as i am gonna include keywords in the urls and i am afraid it will increase the length. is it gonna slighlty gonna hurt me? my competitors have 8 characters domain url and keywords length of 13 and my site has 15 character domain url and keywords length of 13 which one will be prefered by google.

                White Hat / Black Hat SEO | | calvinkj
                0
              • e.wel

                Old subdomains - what to do SEO-wise?

                Hello, I wanted the community's advice on how to handle old subdomains. We have https://www.yoursite.org. We also have two subdomains directly related to the main website: https://www.archive.yoursite.org and https://www.blog.yoursite.org. As these pages are not actively updated, they are triggering lots and lots of errors in the site crawl (missing meta descriptions, and much much more). We do not have particular intentions of keeping them up-to-date in terms of SEO. What do you guys think is the best option of handling these? I considered de-indexing, but content of these page is still relevant and may be useful - yet it is not up to date and it will never be anymore. Many thanks in advance.

                White Hat / Black Hat SEO | | e.wel
                0
              • SEOBirmingham81

                The use of a ghost site for SEO purposes

                Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan

                White Hat / Black Hat SEO | | SEOBirmingham81
                0
              • IsaCleanse

                Best URL structure for SEO for Malaysian/Singapore site on .com.au domain

                Hi there I know ideally i need a .my or .sg domain, however i dont have time to do this in the interim so what would be the best way to host Malaysian content on a www.domainname.com.au website? www.domainname.com.au/en-MY
                www.domainname.com.au/MY
                domainname.com.au/malaysia
                malaysia.domainname.com.au
                my.domainname.com.au Im assuming this cant make the .com.au site look spammy but thought I'd ask just to be safe? Thanks in advance! 🙂

                White Hat / Black Hat SEO | | IsaCleanse
                0
              • Arian-Ya

                Adult Toy Store SEO

                Hi fellows, I'm not so strange to SEO. I have been promoting our spiritual network through SEO and we have received great returns from it. I'm planning to promote an adult toy store via SEO. I have never done any adult store promoting before but I think there are a lot of down sides to it, such as: #1 When I search related keywords many porn websites show up; I assume it seems spammy to google's eye. Also most of the links that I will get are probably from porn websites due to relevancy. #2 Many of our returning customers are coming from retargeting but I assume there is no adult promotion via google display. Is that right? (It's not SEO related) I'm wondering to know if google is against adult content in any way? Any feedbacks are appreciated.

                White Hat / Black Hat SEO | | Arian-Ya
                0
              • jef2220

                Asynchronous loading of product prices bad for SEO?

                We are currently looking into improving our TTFB on our ecommerce site. A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched. The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB. My question is whether google considers this as black hat SEO or not?

                White Hat / Black Hat SEO | | jef2220
                0
              • DCochrane

                Rollover design & SEO

                After reading this article http://www.seomoz.org/blog/designing-for-seo some questions came up from my developers. In the article it says "One potential solution to this problem is a mouse-over. Initially when viewed, the panel will look as it does on the left hand side (exactly as the designer want it), yet when a user rolls over the image the panel changes into what you see on the right hand side (exactly what the SEO wants)." My developers say" Having text in the rollovers is almost like hiding text and everyone knows in SEO that you should never hide text. "In the article he explains that it is not hidden text since its visible & readable by the engines.What are everyone's thoughts on this? Completely acceptable or iffy?Thanks

                White Hat / Black Hat SEO | | DCochrane
                0
              • InkCartridgesFast

                Article submission, and how to build backlinks for Ecommerce? [HELP]

                Hi guys, I have a question, for high quality backlinks apparently you go to these article websites where you submit your site such as Ezine etc etc, however is it just one article you submit to these as it'll look like duplicate content? Also can I have it on my site first? How does it work? Also I run an ecommerce website, how can I build backlinks to each product, theres over 200+ products and 1.6k subcategories. I would like to rank for as many as possible but getting an SEO company to do this would cost to much. Any ideas on how I should go about it?

                White Hat / Black Hat SEO | | InkCartridgesFast
                1

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.