Bullet points good or bad for seo?

[JonnytheB]

Hi Everyone,

After a body of unique content of say 50 words, will Google then penalise you for adding bullet points which will then be duplicated across all those products (say 100 products)?

http://www.polesandblinds.com/acacia-teal-roller-blind/?

Look forward to your comments, good or bad,

Thanks Jonathan

[MikeRoberts]

I've found that people like bullet points... gives them quick information without needing to read the rest of your content. Of course the problem arises of duplicate content when you use the same bullets over a large amount of products or all you do is change a word or two between every page. If the bullets are all the same then what's the value of them to the user? Bullet points (like all content) should be relevant and fresh. They should highlight the specific advantages of that product, i.e. what makes it special/different/unique/important/worth buying?