Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Confluence and SEO
-
I think this is a difficult question so apologies in advance and any help would be appreciated!
We currently have a large amount of support center content sitting on our main pages which we don’t think is very effective (mainly basic how to guides). We think it is difficult for visitors to understand and the UI is very poor. In order to solve this we’re currently moving this content onto a subdomain using Confluence, a wiki based team collaboration tool (from a company called Atlassian).
What we’re planning on doing is very much like what Atlassian themselves have done on this page: https://confluence.atlassian.com/display/ALLDOC/Atlassian+Documentation
What are the SEO issues / dangers that I need to consider before moving this content? I’m assuming that as this content will still be on the same domain then we can minimise link equity / authority loss by setting up re-directs to the new content. Also, has anyone had any experience of using Confluence and whether individual pages can be optimised for SEO? I notice that there are lots of add-ins that can be used, one of which is an SEO add-on which allows you to customise things like meta description tags.
-
HI Everett,
Thank you again for the response. Do you have information on how to block robots.txt in confluence? I have been trying to find out how to block Moz from crawling them, but would definitely consider blocking more.
Thank you,
-
Hello Nik,
I'd really need to see the site to give an informed opinion on this. If you don't want Google to pay any attention at all to the knowledge centers, you should probably block those in their respective Robots.txt files.
-
I will check on that now, I believe I set it up with full URL, but would be very grateful if that would fix part of my issue.
I am not surprised to hear you say subdomains are not so cut and dry... seems like nothing in SEO is
If you have time, I would be very interested in hearing any additional insight you have about this. We have large knowledge center/customer facing subdomains, but we also have most of our content on a hubspot subdomain. Essentially I don't want Google to pay attention to any of our knowledge centers, but would love if our hubspot pages could help our root domain authority. thank you!
-
NikCall,
Subdomains aren't so cut and dry, in my experience. It depends on whether Google thinks they're the same site or different sites.
Have you tried setting up your campaign in Moz to track www.domain.com instead of domain.com?
-
Hello,
I am working to manage large Confluence/ Atlassian subdomains as well and I am curious if you have any best practices to share? I am currently managing it as these subdomains will not effect our root domain with meta data issues, but I do pay attention to critical crawler issues. It is my understand that subdomains do not really help or hurt your root domain unless there are these errors- have you found that to be true?
I am also trying to get roger bot blocked from these subdomains because they are burying me with crawl errors. I can just ignore them, but it is time consuming and masks the errors I really do need to focus on. do you have any insight in this area?
Thank you!
-
Thanks for your reply Everett, that definitely answers the main part of my question,
I'd be interested if anyone has any experience in using the Confluence add-ons for SEO?
-
You mentioned that this content was on your "main" pages. If that is so, I wouldn't redirect those pages to a subdomain since I am assuming they still have other, more user-friendly, content on them? Perhaps some examples would help.
However, I don't see any problem with using Confluence to put your documentation / help content onto a subdomain. I will let someone else speak to the SEO capabilities of various Confluence ad-ons though, as I have no experience there.
Just make sure the content no longer appears on your "main" pages once you move it over to the subdomain. If that was the only content on the page, then yes you should redirect it. If there was other important content on the page, just remove the documentation content and leave the rest.
I hope I have understood your question accurately.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is managed wordpress hosting bad for seo?
hi, i would like to create my own website, but I am confused either to choose cpanel hosting or managed wordpress
Web Design | | alan-shultis0 -
Does too much inline CSS impact SEO rankings
Hello, Does implementing a lot of inline CSS have a negative impact on SEO rankings? I imagine it could affect page speed, but any other issues I might run in to?
Web Design | | STP_SEO1 -
SEO strategy for UK / US websites
Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan
Web Design | | JaanMSonberg0 -
How to know if a wordpress theme is coded correctly for Seo
Hi, So I am curious if there is a tool to see if a site is coed properly for Google? I am running Avada, a standalone theme, yet I am also using a cache plugin. But when I search my code, its all like on one huge line. So I am curious if there is a way to verify or check if a theme is coded correctly? Thank you
Web Design | | Berner1 -
Too Many Outbound Links on the Home Page - Bad for SEO?
Hello Again Moz community, This is my last Q of the day: I have a LOT of outbound links on the home page of www.web3.ca Some are to clients projects, most are to other pages on the website. Can reducing this to the core pages have a positive impact on SEO? Thanks, Anton
Web Design | | Web3Marketing870 -
Does having a Blog link in the top level navigation provide any better SEO value, or would having it in a footer or top navigation work just as good?
Trying to decide on whether placing a link to the blog in our top level navigation would have a better SEO value than just placing it in top or footer navigation. I have an ecommerce site.
Web Design | | RPD0 -
Seo and CSS media queries
Hello to all participants! I'm starting on responsive design with css media queries and I was wondering if hidding content can, in this case, can also be bad for seo? I know that hidding content is bad (eg. display: none;), but is it also like that with responsive design or does Google see it other way? If I have a news column with title, image and text for 1024px and hide the text and image leaving just the title for 768px, or smaller, will Google consider this black hat and will it be bad for seo? are there any articles I can read about this subject, and other similar subjects? sorry for my english 🙂 thanks
Web Design | | Lusodados1 -
What is the difference of HTML5 and web 2.0? What is web 2.0 and is this better for seo?
A little bit confused with the new stuff. The web 2.0 webpages are so much better? What changes?
Web Design | | Naghirniac0