Capitalization matters? Are Keywords treated as Case Sensitive?
-
I have searched the forum for this questions and basically found the following answer: “Neither Google nor SEOmoz treat keywords as case sensitive. For example, “Jobfair” and “jobfair” should return the same results.”
http://www.seomoz.org/q/does-capitalization-matter
http://www.seomoz.org/q/are-keywords-case-sensitive
How then can it be that I get the following results in the Rankings Report? (see example pic)
And more importantly, which one is correct?
-
Thank you very much, both of you, for the very helpful answers!
-
Hey There,
Thanks for writing in with a great question! Capitalization definitely shouldn't matter to our crawler or to Google, so I looked into this keyword with one of our devs and it looks like the rankings for "jobmesse" was collected about 16 hours before the rankings for "Jobmesse" so we believe this is actually a natural fluctuation in the SERP for this keyword. I manually check the current rankings for both version of the keyword, I am seeing that your site currently ranks at #11 and the keyword has a difficulty score of 56%, so it is definitely within reason to see fluctuate in a matter of hours between the rankings.
I hope this helps. Please let me know if you have any other questions.
Chiaryn
-
In some cases, the capitalized version and lower case version of a search won't return the EXACT same results in the SERPs (sometimes a result will shuffle a bit [though not by much from what I've seen]) but Google does understand that "Example" and "example" are the same word much in the same way that it knows a singular and plural of the same word are related, i.e. "Shoes" will show up for a search of "Shoe" and vice versa.
If you also take into account the regular shuffling of the SERPs every time Google so much as blinks, there is the possibility that when the rankings data was pulled for your terms they were done so in a fashion that shows two different numbers that were both correct at the times they were pulled. Plus, in the past week (week and a half?) there was a decent bit of volatility in the SERPs that lead people to believe there was an algorithm change happening so for all you know that may have put an odd hiccup in the numbers as well.
Worse comes to worst you could always do a bit of testing to see if maybe you stumbled on a previously unknown traffic/rankings difference. Shouldn't be but with 500+ algorithm changes a year, you never know.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am using moz pro but ı can't use keyword explorer
hi am buying moz pro but can't please help me. ı want scan this web site https://baliktasarim.com/
Moz Pro | | nurmasumi20020 -
I have used my keyword only 12 times but on-page grader shows it 40 times?
Hey experts, I hope you are doing great, kindly have a look at this page, my keyword for this page is "Sports Streaming Sites". The text has a length of 5344 words and I'm using my keyword in this post as follow: 1. Text Body: 12 times(including headers)
Moz Pro | | louisaclark1
2. Alt tags: 10 times (20+ Images)
3. Title: 1 Time
4. Description: 1 Time
5. Permalink: 1 Time This is a total of 25 times in 5344 words, but when I check this page with moz on-page grader, it shows that I'm using this keyword 40 times and its stuffed, can anybody please explain it to me, I'm so confused and it'll be so nice of you. Here is the on-page grader report page: https://analytics.moz.com/pro/research/page-grader?keyword=Sports%20Streaming%20Sites&url=https%3A%2F%2Firiveramerica.com%2Ffree-best-sports-streaming-sites%2F0 -
Using Keyword Tool Results
I love the keyword tool for giving me direction and helping to prioritize. My question: Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages? Thank you.
Moz Pro | | bhsiao0 -
On Page Report - To Much Alt. Text Keyword Usage
I ran a Moz on page report for our Roho Cushions page using the keyword Roho Cushions. I found "keyword stuffing" within the page, mainly from alternate text on images. The report told me I have 45 IMG ALT keywords & 28 Body Keywords. I cannot find the keywords I've used in the body, and if I inspect any image element, the keyword is not used as alternate text. I've ran this report multiple times in the past 2 weeks and have come up with the same results. Does anyone have any solutions? Thanks!
Moz Pro | | Mike.Bean0 -
Keyword Difficulty tool
Hello Guys, Please someone explain how the keyword difficulty tool works and decides the difference super competitive v easy to rank keyword. Also the performance of this tool has been really bad since August i have been getting errors i.e. try again in 20 minutes. Thank you in advance for your replies 🙂
Moz Pro | | um090 -
Is there a problem with the keyword rankings in the campaign?
It says last updated 19/08 and is updated every Friday but nothing has changed.
Moz Pro | | JasonHegarty0 -
Question about difficulty score of keywords
I have a question regarding keyword selection and the difficulty score. I get the idea that you need to temper your desire to go after keyword phrases that generate lots of traffic with the reality of competition for that keyword, which is conveyed by the difficulty score. But how do we know when the difficulty score is too high? And isn't this relative to a website? If my website is in the top 1% of traffic, can't I go after more difficult keywords than if my traffic is in the top 10%? Are there guidelines or best practices to help with this decision? How do I know whether my website is "strong" enough to compete for a keyword that has a high difficulty score. If we already rank on page one of Google for numerous keywords with difficulty scores of 50 or so, is that an indicator that we can try to rank for other keywords with a difficulty score of 50? When do we know that we can start trying to rank for more diffcult keywords?
Moz Pro | | espressob2b0