Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How often should I update category and product content to keep it fresh?
-
I want to keep our site up to date and fresh with content. How often should I update categories and products pages with content? What angel should I take with categories (new products/services etc.)
Thanks Craig
-
My pleasure, thanks Craig, currently on the Isle Of Wight is lovely !
-
Hi Dan,
Thanks for your input, invaluable!
Well its going to be a warm weekend on the coast so enjoy the lovely sunshine and birthday!
Regards
Craig
-
In that case i would be looking to closer associate the reviews to the page content.
I would also concentrate on using the blog etc to generate fresh content and deep link (where directly appropriate and helpful for user) from the blog post to the product pages and of course category pages too (re your response and factoring in Chris' good comments too). Regular fresh unique content (associated/tied to an author & publisher) of a high quality (hence likely to earn social amplification) linked to the relevant categories and product pages (where appropriate & helpful) will do far more toward those pages being perceived well by G than overly concentrating on changing the content in the category & product pages
Hope this helps
ps - I'm going to Worthing for a 40th tomorrow coincidentally (just checked your profile)
-
Thanks for the answer. I'll take a closer look at this.
Regards
Craig
-
Freshness of a page isn't necessary on all counts, as a page may maintain high rankings in spite of not having been updated for years. For many, if not most website owners, freshness is not going to keep them out of the rankings.
Moving forward though, with social and authorship playing a larger role in rankings, more of your competitors will be finding that effective use of those channels will help lift the authority of their domain, giving them a ranking advantage over you if you're not networking and publishing as well. I think for most website owners, having active social profiles attached to your domain will be worth paying more attention to than the freshness of their content.
-
Thanks Dan, a good answer.
We already have products reviews, however we have had problems with integrating these so they are passing on seo value as the are provided by a 3rd party, Feefo. A bit of java script supplies the reviews at present.
What's your thought on categories? As I suggested or otherwise?
Appreciate your input.
Craig
-
The problem with Products is that they are are hard to update the content for since they usually (but not always) have an 'evergreen' description. Hence a great way to keep the content fresh is to enable customer reviews and comments on the product page and then encourage customers (via your 'post sale touch points' such as follow up emails saying thanks for your order, hows the product ?) to leave a review of the product (& incentivise them to do so via loyalty points/future discounts). This will mean the product page is continually populated with new fresh content that is also user generated demonstrating customer/user engagement hence showing 'signs of life' from real people too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I redirect or add content, to 47 Pages?
We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this? I'm I right in thinking I have 2 options? Either add new content or redirect the page? Thanks in advance 🙂
On-Page Optimization | | laurentjb1 -
How often is your domain authority updated?
I can't seem to figure out how often our domain authority is updated - it seems random, do you know typically when this happens? Thanks!
On-Page Optimization | | regineraab0 -
Duplicate Content - Blog Rewriting
I have a client who has requested a rewrite of 250 blog articles for his IT company. The blogs are dispersed on a variety of platforms: his own website's blog, a business innovation website, and an IT website. He wants to have each article optimised with keyword phrases and then posted onto his new website thrice weekly. All of this is in an effort to attract some potential customers to his new site and also to establish his company as a leader in its field. To what extent would I need to rewrite each article so as to avoid duplicating the content? Would there even be an issue if I did not rewrite the articles and merely optimised them with keywords? Would the articles need to be completely taken by all current publishers? Any advice would be greatly appreciated.
On-Page Optimization | | StoryScout0 -
Should I add PDF manuals to my product pages?
Hello. A lot of the products I sell on my e-commerce site are very technical. I decided to add PDF data sheets, manuals etc on each of the product pages to improve the customer experience. Now I am not sure if it was the best thing to do. I have noticed a couple of times that the PDF is out ranking the product page in the SERP. For a few products, the PDF ranks but the product page doesn't. Anyone got any ideas?
On-Page Optimization | | DavidLenehan0 -
How to force a refresh after on-page optimisation update
After updating areas highlighted in the On-Page Optimization report even after clicking the [Grade My On-page Optimization] the results don't refresh or reflect the changes eg The h1 tag does include the exact search term and there is bolded examples of the keyword phrase but report says not! Is there a way to force an update or is it a time related issue?
On-Page Optimization | | RobWillox0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
Sliders and Content Above the Fold
I was just inspecting a wire frame that is going out to a client and realized that the slider may interfere with the "content above the fold." Can't believe this had not struck me on others. If the Header has basic business info, etc. in it and you place a slider to display images in the area just beneath the Header or slightly down from it, does that decrease the amount of content seen a being above the fold? Or, is content above the fold established by virtue of H1,2, 3, etc.?
On-Page Optimization | | RobertFisher0 -
Impact of removing category sidebar with keywords?
Our site (a niche financial publication: insideARM.com) requires some more room in the sidebar. We're considering removing the categories (we call them topics) sidebar block, or cutting down the number of items displayed within it. My concern is that we'd be removing a direct link to landing pages for important keyword terms from our most powerful page (the index). Sure, we have the terms listed in the footer, but I am worried that the position change will lower the value of the links. Our users don't really use these links for navigational purposes, which is why it comes up as a potential removed item. Am I wrong to worry about this? Would we be crippling our category pages by doing this?
On-Page Optimization | | insideARM0