Meta separators
-
I've been told that pipes are the best separators for title tags. Can anyone tell me the best ones for H1 and H2 tags? Do I go with pipes, commas, hyphens, underscores...?
-
It's true that you can use almost all the separators you mentioned - though some sources suggest to avoid using underscores. The thing to keep in mind is that overuse of separators is typically going to indicate that your title contains a number of terms that don't flow together in normal human spoken/read language - which could be interpreted as keyword stuffing. Try to create titles that have your keywords but also are natural language.
For example on my events site we use titles like this that successfully grade well for the keywords we target: Depeche Mode tickets in London at The O2 on TUE, Nov 19, 2013 — 7:30PM. Certainly could've used more separators, but it wasn't necessary simply to avoid short words like "at" and "on".
-
Header tags can use all the separators you mentioned. The reason pipe is adopted in meta tags is because it gives clear visual separation in the organic search results section.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ensuring that Google Display my Meta Descriptions
Hello, I have a few pages that appear in SERPs with the page copy as opposed to the meta descriptions I wrote, is there any way to try & force the meta descriptions to be displayed? Its a WordPress site using Yoast
On-Page Optimization | | jasongmcmahon0 -
Different meta-description per country?
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
On-Page Optimization | | WeAreDigital_BE0 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
Meta description for Privacy Policy?
Hello guys, Quick question about optimizing other pages on my woocommerce e-commerce store. Do I need to optimize pages like the cart page, checkout page, privacy policy, return policy, shipping policy, etc? Strictly talking about on page SEO for these pages, like meta titles, description. Thanks!
On-Page Optimization | | The_Kiwi_Man0 -
How to overcome blog page 1, 2, 3, etc having no or duplicate meta info?
As the above what is the best way to overcome having the same meta info on your blog pages (not blog posts) So if you have 25 blog posts per page once you exceed this number you then move onto a second blog page, then when you get to 50 you then move onto a 3rd blog page etc etc So if you have thousands f blog pages what is the best method to deal with this rather than having to write 100s of different meta titkes & descriptions? Cheers
On-Page Optimization | | webguru20141 -
Would This Be Highlighted as Duplicate Meta Desc?
Due to the nature of our business we literally have hundreds of web pages and so we recently asked our Web Developers to create the Meta Description for many of the pages that they create - unfortunately they don't seem to understand SEO but before I go back to them I wanted to run this by the MOZ Community... Here is a snippet of the Meta Desc they have created, personally I'm not happy with it BUT I need to be certain on one thing... Will Google determine that it is (almost) duplicated Meta content? Why not visit Cape Town on an Africa Cruise with XYZ Cruises? Book with us today for great cruise deals, special offers and exclusive club benefits. Why not visit Casablanca on an Africa Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Durban on an Africa Cruise with XYZ Cruises? Book with us today for great cruise deals, special offers and exclusive club benefits. Why not visit Port Elizabeth on an Africa Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Aukland on an Australasia Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Christchurch on an Australasia Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Melbourne on an Australasia Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Sydney on an Australasia Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Orlando on a Caribbean Cruise with XYZ Cruises? Book with us today for great cruise deals, special offers and exclusive club benefits. Why not visit Central America Cruise on a Cruise Destinations with XYZ Cruises? Book today for great cruise deals, benefits and special offers. Why not visit Acapulco on a Central America Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Puntarenas on a Central America Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not visit Sharm El Sheik on an Egypt And Red Sea with XYZ Cruises? Book today for great cruise deals, special offers and exclusive club benefits. Why not take a European Cruise with XYZ Cruises? Book with us today for great cruise deals, special offers and exclusive cruise club benefits. Why not visit Bangkok on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive benefits. Why not visit Halong Bay on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, offers and exclusive benefits. Why not visit Hong Kong on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive benefits. Why not visit Kuala Lumpur on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, offers and exclusive benefits. Why not visit Okinawa on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, offers and exclusive benefits. Why not visit Phuket on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive benefits. Why not visit Shanghai on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, offers and exclusive benefits. Why not visit Singapore on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, offers and exclusive benefits. Why not visit Tokyo on a Far East & Indian Ocean Cruise with XYZ Cruises? Book today for great cruise deals, special offers and exclusive benefits. Like I said earlier, there are hundreds of pages more! I think that if I want total uniqueness then it's going to be a laborious task of doing them all individually but I want to make sure that it is worth it?! Thanks Andy
On-Page Optimization | | TomKing0 -
Are Meta-keywords coming back?
I'm currently doing some benchmarking for a big realtor site here in México, while looking at the biggest players in the US I noticed most if not all are using the Keywords meta tag in their detail listings. I've been really open to my client about not using this tag at all given the current common knowledge but when sites like: Trulia.com, Realtor.com, appartments.com and the like, are using them I'm second guessing their utility. Does anyone have any insights on this? Should or should not we use meta-keywords? On a side note, there is some interesting microdata going on, in those sites.
On-Page Optimization | | makote1 -
International SEO - differentiating Meta data
Hi, We are developing a website for a company based in the US, but that also distributes to the UK. After careful thought, we decided to go with adding subdirectories for the UK pages on the site rather than creating content on a new ccTLD (though they own that domain). 1. How much of the Title Tags, H1, content, needs to be different for UK versions of the same page. Is it enough to simply Geo tag the EN subdirectory in Webmaster Tools? Or do the Title tags and content need to be different in order to avoid keyword cannibalization? 2. Would it be better to create a Landing Page using the ccTLD .co.uk version with information that links to the .com/en version? This would allow the users to see the .co.uk version for trust-building purposes. Or, would it just be better to 301 redirect the .co.uk version to the .com/en? Thanks for your help! Erin
On-Page Optimization | | HiddenPeak0