Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls

    Reporting & Analytics
    4
    8
    3013
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • 10SL
      10SL last edited by

      In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL.

      These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this.

      Any thoughts on this?

      Thanks!

      P.S. It might be related to rich snippets, but I cannot tell at this point.

      1 Reply Last reply Reply Quote 0
      • CharlesRiverInteractive
        CharlesRiverInteractive Subscriber last edited by

        We are seeing this too!  The homepage URL has become a top term among the usual top terms. For multiple clients, all beginning around July 14th.

        Checked - devices, regions, OS, browser, landing page, visitor type, etc. Everything is different, so no one cause.  Again, three different clients have gone from less than 5 URL visits a day to 50 -80 a day.

        1 Reply Last reply Reply Quote 0
        • Christy-Correll
          Christy-Correll Staff last edited by

          Hi Josh! Did you see Robert's response to your screencap? He raises some very good questions in it. Please let us know, thanks.

          1 Reply Last reply Reply Quote 0
          • RobertFisher
            RobertFisher @10SL last edited by

            Matt,

            First thing, is you said this started on 7/12. Was there anything done with GA code placement then or prior (say within the previous month)?  And, do you have a bounce rate that is at or near zero?

            Second, Can you give me any of the KW terms that are showing for you (don't need other data on that).

            Next, can you take visitor flow for a week, and then juxtapose it against what you are showing re KW terms and urls to see if you have any "ahaa" moment.

            From experience I can tell you that if you have GA code in more than once it will affect things but I do not recall ever seeing this type of occurrence. You are obviously in the right area on GA so you should see KWs with amounts to the right. (I am assuming your GA code is in the head tag).

            Also, other than GA, are you running any other type of analytics program?

            Now, if you take where you are and select secondary dimension, then select traffic sources and then landing page. 
            Does this change your urls on the left to keywords and the next item to the right being the url?

            I am going to send an email to a person who only does high end analysis and is G certified in GA. With all the redaction there is really no info, but I will ask him generally if he has seen that occur before. Let me know on the above as I do not know when he will respond this close to the weekend.

            Let me know. Thanks

            1 Reply Last reply Reply Quote 0
            • 10SL
              10SL @RobertFisher last edited by

              Hi Robert,

              I'm attaching a redacted screenshot of the GA view I'm using.

              Please let me know if you see anything!

              Best,

              Matt

              bAh4n1u.png

              RobertFisher 1 Reply Last reply Reply Quote 0
              • RobertFisher
                RobertFisher @10SL last edited by

                Josh, 
                I use GA a lot and have not experienced that. If you can either put an image (use something where you can show everything like awesome screenshot) here or if it is better, PM me, I will look at it to see what is happening. If I don't have an answer, I will shoot an email to an expert (whose only works is GA and other analytics) with the screen shot.

                Thanks

                10SL 1 Reply Last reply Reply Quote 1
                • 10SL
                  10SL @RobertFisher last edited by

                  Hi Robert,

                  I'm going to Traffic Sources - Search - Organic. The primary dimension is Keyword. There is no secondary dimension.  Underneath Keyword column, URLs are appearing as top keywords. There are keywords mixed in, but they occur later.

                  Please let me know.

                  Thanks.

                  RobertFisher 1 Reply Last reply Reply Quote 0
                  • RobertFisher
                    RobertFisher last edited by

                    Josh,

                    Under Traffic Sources - Search - Organic, You are saying your primary dimension is Keyword, and under that first column, there are urls as opposed to keywords? 
                    It is not under a secondary dimension, correct?

                    Just clarifying before going further.

                    10SL 1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • rachelmeyer

                      UTM Links Showing Up as Separate Pages in Google Analytics

                      Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?

                      Reporting & Analytics | | rachelmeyer
                      0
                    • Kevin.Monks

                      What is Local SEO in Google Analytics (Organic Source)

                      Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?

                      Reporting & Analytics | | Kevin.Monks
                      0
                    • Armen-SEO

                      Tracking 301 redirect traffic in Google Analytics

                      if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com??  I don't think that's a referral traffic, is it?

                      Reporting & Analytics | | Armen-SEO
                      0
                    • Sable_Group

                      What is google / cpc under source on Google Analytics?

                      Google Analytics drop in traffic

                      Reporting & Analytics | | Sable_Group
                      0
                    • joony

                      Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?

                      Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png

                      Reporting & Analytics | | joony
                      0
                    • BigBlaze205

                      Google Analytics - Keywords (not set) or ( not provided) WHY???

                      In Analytics, most of my visitors are landing on my home page, but when trying to see wich keywords they use, most of them are: (not set) or ( not provided) See screencast: http://screencast.com/t/AKwPW76qLVsN Can you tell why? What is going on? Is there a way to solve this? Thank you, BigBlaze

                      Reporting & Analytics | | BigBlaze205
                      0
                    • pwpaneuro

                      No Social Sources in Google Analytics - what am I doing wrong?

                      Hello Everyone, I'm having a strange issue: I DO NOT have in my Google Analytics the "Social" tab under the Traffic Sources category. Look at the first image of this post: http://marketingland.com/google-analytics-social-reports-8138 How do you "get" that to show? Hope somebody has this issue and can help, Thanks a lot, Alex

                      Reporting & Analytics | | pwpaneuro
                      0
                    • ocelot

                      Weird info from google analytics?

                      Hi Could anyone explain what these visits are in Google Analytics?  Under traffic sources and organic I am seeing lots of entries with data like below.  Any ideas what kind of traffic this is?  Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks

                      Reporting & Analytics | | ocelot
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.