Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. How to content marketing: Should my blog posts link to my sales page?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to content marketing: Should my blog posts link to my sales page?

    Algorithm Updates
    5
    8
    1390
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • marcandre
      marcandre Subscriber last edited by

      Hi,

      I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page.

      Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links?

      I couldn't find any resource online about this matter. Thank you for your opinion and help!

      -Marc

      1 Reply Last reply Reply Quote 0
      • marcandre
        marcandre Subscriber @TomRayner last edited by

        Thanks!

        1 Reply Last reply Reply Quote 0
        • marcandre
          marcandre Subscriber @ReferralCandy last edited by

          Thank you for your help, I'll try that  🙂

          1 Reply Last reply Reply Quote 0
          • marcandre
            marcandre Subscriber @zeepartner last edited by

            Thanks Phil 🙂

            1 Reply Last reply Reply Quote 0
            • Kurt_Steinbrueck
              Kurt_Steinbrueck @TomRayner last edited by

              Great response Tom!

              1 Reply Last reply Reply Quote 0
              • TomRayner
                TomRayner last edited by

                It's to be expected that some of your blog posts will have a hook to whatever your selling.  Every single post might be overdoing it slightly, but certainly some would be a good idea.  Not just for sales, but also for SEO.

                If one of your blog posts becomes very popular, as in it earns external links and social signals, it will become a strong page on your site. If you link your strong pages to your key landing pages, some of the SEO strength will pass through.  Furthermore, your internal links can use a lot more exact match anchor text than external links, so feel free to link to those pages with the keywords you want to rank for.  Again, don't use exact match every time, but you can use it much more often than with external links.

                Hope this helps.

                Kurt_Steinbrueck marcandre 2 Replies Last reply Reply Quote 2
                • ReferralCandy
                  ReferralCandy last edited by

                  It depends on how you link your blog posts to your sales pages. If you place a link to your sales page under every post, in the form of a sales pitch, readers will likely ignore it. However, if you write a blog post in relation to one of your products, and embed a text link within your post seamlessly, it is more likely that interested readers will click on the link to visit your sales page.

                  It would also help to include a link to your sales page in your sidebar, so that readers are aware that it is a company blog. Readers will therefore have greater confidence in purchasing your products if your blog posts are authoritative and helpful.

                  marcandre 1 Reply Last reply Reply Quote 1
                  • zeepartner
                    zeepartner last edited by

                    Maybe linking each blog post might be overdoing it. But link to your sales pages where it makes sense, i.e. where you specifically talk about the products/services you sell. Don't overoptimize your anchor text though. But smart internal linking can indeed improve authority of your linked-to pages.

                    marcandre 1 Reply Last reply Reply Quote 1
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • vtmoz

                      On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.

                      Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks

                      Algorithm Updates | | vtmoz
                      0
                    • vtmoz

                      Best way to handle outdated & years old Blog-posts?

                      Hi all, We have almost 1000 pages or posts from our blog which are indexed in Google. Few of them are years old, but they have some relevant and credible content which appears in search results. I am just worried about other hundreds of non-relevant posts which are years old. Being hosting hundreds of them, our website is holding lots of these useless indexing pages which might be giving us little negative impact of keeping non-ranking pages. What's the best way to handle them? Are these pages Okay? Or must be non-indexed or deleted? Thanks

                      Algorithm Updates | | vtmoz
                      0
                    • bwaller

                      Sitemaps for landing pages

                      Good morning MOZ Community, We've been doing some re-vamping recently on our primary sitemap, and it's currently being reindexed by the search engines. We have also been developing landing pages, both for SEO and SEM. Specifically for SEO, the pages are focused on specific, long-tail search terms for a number of our niche areas of focus. Should I, or do I need to be considering a separate sitemap for these? Everything I have read about sitemaps simply indicates that if a site has over 50 thousand pages or so, then you need to split a sitemap. Do I need to worry about a sitemap for landing pages? Or simply add them to our primary sitemap? Thanks in advance for your insights and advice.

                      Algorithm Updates | | bwaller
                      0
                    • Brando16

                      Marketing webinars and other resources

                      If I were to start creating individual pages for things such as webinars or other resources for our visitors to consume would I be running the risk keyword cannibalization? The webinars cover topics around our products and services so my fear is that the content might compete with our product and service pages. I noticed here at moz that each webinar does not have it's own page and just links to the registration page (https://moz.com/webinars).

                      Algorithm Updates | | Brando16
                      0
                    • KempRugeLawGroup

                      Numbers vs #'s For Blog Titles

                      For your blog post titles, is it "better" to use numbers or write them out? For example, 3 Things I love About People Answering My Constant Questions or Three Things I Love About People Answering My Constant Questions? I could see this being like the attorney/lawyer, ecommerce/e-commerce and therefore not a big deal. But, I also thought you should avoid using #'s in your url's. Any thoughts, Ruben

                      Algorithm Updates | | KempRugeLawGroup
                      0
                    • DA2013

                      Should my canonical tags point to the category page or the filter result page?

                      Hi Moz, I'm working on an ecommerce site with categories, filter options, and sort options – teacherexpress.scholastic.com. Should I have canonical tags from all filter and sort options point to the category page like gap.com and llbean.com? or have all sort options point to the filtered page URL like kohls.com? I was under the impression that to use a canonical tag, the pages have to have the same content, meaning that Gap and L.L. Bean would be using canonical tags incorrectly. Using a filter changes the content, whereas using a sort option just changes the order. What would be the best way to deal with duplicate content for this site? Thanks for reading!

                      Algorithm Updates | | DA2013
                      0
                    • AymanH

                      Agency footer link, do we keep it ?

                      Hello ! I was wondering if it's still a good idea to let a do-follow link on the bottom of agency released websites. Because they obvisouly come from different websites with no link with a web marketing agency. Do we have to keep them in the footer in no-follow ? If we do so, how to get some link juice from the different websites ? It sounds a bit stupid but one of my partners went from PR7 to PR5 recently. I guess Penguin 2.0 did not like all its links from its customers' website. Tks a lot !

                      Algorithm Updates | | AymanH
                      0
                    • sellonline123

                      To use the same content just changing the keywords could be seen as duplicate content?

                      I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city  and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami  in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA  in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion

                      Algorithm Updates | | sellonline123
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.