Industry Benchmarks for Google Analytics

[iBecC]

Hey Mozites!

I was wondering if anyone has come across any good resources for industry benchmarks relating to google analytics? (Social stats would be great as well, but Google Analytics is my main concern)

Specifically, I have a client that is a bank and I would love to be able to compare their stats (traffic, unique visitors, bounce rate, time on site, conversion rates...) to other regional banks.

Any ideas?

Thanks for reading and for your help!

[Jacobe]

Hi

Have you noticed that you can access industry benchmarks again in Google Analytics?

Make sure you activate anonymous sharing in your GA-account settings.
The report becomes available in Target Audience > Benchmarking.

Hope this helps

[BlueprintMarketing]

if you want very granular information like that I would at http://trendspro.builtwith.com/pro-features

they are able to give you the type of data I hope you're looking for. I also believe compete should give you options somewhat similar to that.

Sincerely,

Thomas

[iBecC]

Thanks for your response Tom! I am not so worried at the moment about where they are ranking but, for instance using banks as an example, this quarter has traffic increased or decreased. I just wasn't sure if anyone knew of quarterly reports that companies are doing for different industries.

I will check out those links for competitor analysis however. Thank you for sharing!

[BlueprintMarketing]

Everything you're talking about wanting to do you can do with Google analytics

competitors analytics when you want to get true analytics data from a competitor you would literally have to ask

them and they would have to say of course please take this. However you can use this guide which I believe is well done in comparing different websites of competitors

http://www.orbitmedia.com/blog/website-competitive-analysis-tools

the tool I have had the best luck with analytics wise is

https://www.compete.com/

http://www.alexa.com/

is also a good tool but the free version is not quite as comprehensive.

However like I said you do need to take everything into account

comparing what you're competitors are ranking for is not easy.

Without access to their analytics you really will never know.

However you do have a chance at getting pretty close with software like compete.com

Tom