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H2's vs Meta description
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in some of my serp results the h2's are showing up instead of the meta description. i have read that H2's arent really valid anymore. can someone clarify this for me?
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Google determines what to display as the text may be more relevant to the search query compared to your meta description tag.
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It's possible that Google just feels that the text you have in your H2 is a more accurate description of your page. Is your meta description too long? I know that Google occasionally ignores the Title Tag and displays the H1 or other text in the SERPs if they feel it is more relevant.
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