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  4. With regards to SEO is it good or bad to remove all the old events from our website?

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With regards to SEO is it good or bad to remove all the old events from our website?

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  • Alexogilvie
    Alexogilvie last edited by Sep 26, 2013, 11:59 AM

    Our website sells tickets for various events across the UK, we do have a LOT of old event pages on our website which simply say SOLD OUT. What is the best practice?

    Should these event pages be removed and a 301 redirect added to redirect to the home page?

    Or should these pages remain in tact with simply SOLD OUT on the page?

    1 Reply Last reply Reply Quote 0
    • KeriMorgret
      KeriMorgret last edited by Sep 26, 2013, 12:22 PM Sep 26, 2013, 12:22 PM

      This post may also be of help: http://moz.com/blog/how-should-you-handle-expired-content

      1 Reply Last reply Reply Quote 0
      • onlinechester
        onlinechester last edited by Sep 26, 2013, 12:13 PM Sep 26, 2013, 12:13 PM

        could you perhaps use these pages as a way of capturing visitors email addresses? I.e 'The above event has now sold out/ taken place but to be first to hear about the next event (by the same group/artist) submit your email address here?

        I think it is good to have these pages still on your site as it shows visitors you've sold tickets for lots of past events and I suppose if the pages are well optimised it will see you rank for tickets for the particular artist on the page.

        Either way I'd keep the pages.

        1 Reply Last reply Reply Quote 0
        • AWCthreads
          AWCthreads last edited by Sep 26, 2013, 12:10 PM Sep 26, 2013, 12:10 PM

          Depending on how your site is set up I think some history of sold out events gives you credibility from a user perspective.

          Having said that however, as a user I don't want to see sold out events past the last 6 months (if you've got quite a few) - 12 months at the most.

          Anything past that I would delete and redirect to current events.

          1 Reply Last reply Reply Quote 0
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