Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
When to Use Schema vs. Facebook Open Graph?
-
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices.
We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity
Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
-
Serendipitous timing - this article was posted yesterday about using mark-up, and how Open Graph and Schema.org are used, and why to use both:
Facebook Open Graph serves its purpose well, but it doesn’t provide the detailed information search engines need to improve the user experience. A single web page may have many components, and it may talk about more than one thing. Even if you mark up your content for Facebook Open Graph, schema.org provides an additional way to provide more detail about particular entities on the page.
http://searchengineland.com/schema-org-7-things-for-seos-to-consider-post-hummingbird-172163
-
I personally would use both. They way that I look at it with the OG tags is that you are controlling the consistency of the brand across platforms that you do not officially support. This is very much in my mind the same thing as making a page display correctly in older version of IE.
-
OG and Schema can live in the wild together. They are both ways to show information around the entities which they describe.
IMDB is using both OG and Schema to mark up their data:
http://www.imdb.com/title/tt1392170/ -
Thanks, Craig. Do you know if any of the OG and schema tags would duplicate or conflict? I see a lot of documentation about using one or the other, but not how to use both harmoniously.
-
Thanks Keri, interesting example. While the GE Healthcare site is more commercial in intent, I like how they've treated the share functionality using the node icon. Subtle, yet shareable
-
I haven't checked in depth, the regulations are with the FDA and they aren't the most up-to-date with social media practices! No competitors are using OG yet, but their sites are also very under-optimized.
-
This may be way over-the-top, but have you checked if OG tags would violate the regulations at all, or if they could potentially be a violation down the road? Granted, even though I haven't read the regulations, I don't think it should...but it's just something I'd double-check. I could see a potential problem if the wording is ambiguous and a competitor wants to stir up trouble for you.
-
Given that other people may share those pages, I would incorporate both OG and Schema on the site.
-
Just because you can't share doesn't mean people aren't going to share it on FB. Just yesterday, I shared http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island on FB with my friends. I don't have formal experience in this area, but did want to point that out. There was an article on slate.com about the design of these, and I went looking for more information, and found that page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does educational organization schema interact with Google's knowledge graph?
Hi there! I was just wondering if the granular options of the Organization schema, like Educational Organization (http://schema.org/EducationalOrganization) and CollegeOrUniversity (http://schema.org/CollegeOrUniversity) schema work the same when it comes to pulling data into the knowledge graph. I've typically always used the Organization schema for customers but was wondering if there are any drawbacks for going deep into the hierarchy of schema. Cheers 😄
Intermediate & Advanced SEO | | Corbec8880 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
Schema for a discount
Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are $DISCOUNT HERE What am I missing? Thanks!
Intermediate & Advanced SEO | | 199580 -
Should I use meta noindex and robots.txt disallow?
Hi, we have an alternate "list view" version of every one of our search results pages The list view has its own URL, indicated by a URL parameter I'm concerned about wasting our crawl budget on all these list view pages, which effectively doubles the amount of pages that need crawling When they were first launched, I had the noindex meta tag be placed on all list view pages, but I'm concerned that they are still being crawled Should I therefore go ahead and also apply a robots.txt disallow on that parameter to ensure that no crawling occurs? Or, will Googlebot/Bingbot also stop crawling that page over time? I assume that noindex still means "crawl"... Thanks 🙂
Intermediate & Advanced SEO | | ntcma0 -
Using subdomains for related landing pages?
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
Intermediate & Advanced SEO | | nodiffrei0 -
Would it be better to Start Over vs doing a Website Migration?
Hey guys /gals I have a question please. I have a computer repair business that does extremely well in search and is on the front page of google for anything computer repair related. However, I am currently re-branding my company and have completely redesigned every aspect of the UI and the SEO Site structure as well as the fact that I have completely written vastly different content and different title tag lines and meta descriptions for each page. So basically when doing a migration we know that we want to keep our content, titles, headlines and meta descriptions the same as to not lose our page rank. Seeing that I have completely went against the grain in all directions on a much needed company re-branding and everything is completely different from the old site is it even worthwhile 301 redirecting my old urls to the new ones that would (best) correspond with the new? In the plainest English, would I do better at Ranking the New Website QUICKER without doing 301 redirects from the OLD to the NEW? In an EXTREME instance like what I have done, would the Domain Migration IMPEDED me ranking the new site seeing how nothing is the same? I have build a Rock solid SILO Site Architecture on the New site which is WordPress using the Thesis Framework and the old domain is built on JOOMLA 1.5 Thank fellas Marshall
Intermediate & Advanced SEO | | MarshallThompson0 -
Schema.org on Youtube iframe embed?
So I've tried scouring the internet on the proper way to markup youtube videos. I know there's the VideoObject propery but that seems to be more made for the old school embed code that looks like this: <embed width="100%" id="video-player-flash" height="100%" type="application/x-shockwave-flash" src="http://s.ytimg.com/yt/swfbin/watch_as3-vflpp9opi.swf" allowscriptaccess="always" allowfullscreen="true" bgcolor="#000000" flashvars="el=embedded&fexp=904001%2C914057%2C918000%2C910206%2C907217%2C907335%2C921602%2C919306%2C922600%2C919316%2C920704%2C912804%2C913542%2C919324%2C912706&is_html5_mobile_device=false&tabsb=1&hl=en_US&eurl=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video&iurl=http%3A%2F%2Fi4.ytimg.com%2Fvi%2Fgk1aD9UCKYA%2Fhqdefault.jpg&tspto=12000&probably_logged_in=1&tsp_buffer=10&video_id=gk1aD9UCKYA&tsp_dvrloop=50&sendtmp=1&enablejsapi=1&sk=WZy3rFIXzzhTB_BpmE1p1tTsbxMib1vIC&rel=1&playlist_module=http%3A%2F%2Fs.ytimg.com%2Fyt%2Fswfbin%2Fplaylist_module-vfl3lol2H.swf&jsapicallback=ytPlayerOnYouTubePlayerReady&playerapiid=player1&framer=http%3A%2F%2Fwww.dial800.com%2Fblog%2Fvideos%2Fdial800-product-overview-video"> Do I need to use that code or is it possible to mark it up using just the clean iframe src that youtube provides now?
Intermediate & Advanced SEO | | SirSud0 -
Schema.org and Testimonials
Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?
Intermediate & Advanced SEO | | rarbel0