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Google.ca is showing our US site instead of our Canada Site
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When our Canadian users who search on google.ca for our brand (e.g. Travelocity, Travelocity hotels, etc.), the first few results our from our US site (travelocity.com) rather than our Canadian site (travelocity.ca).
In Google Webmaster Tools, we've adjusted the geotargeting settings to focus on the appropriate locale, but the wrong country TLD is still coming up at the top via google.ca.
What's the best way to ensure our Canadian site comes up instead of the US site on google.ca?
Thanks,
Tory Smith
Travelocity -
Thanks. Our Tech team says we have to keep the /ca folder for now due to some legacy dependency within the CMS and its URL structure, a pretty massive effort to fix. However, I agree we should NOT be using a 302 temp redirect, big no-no. I'll work with making that a 301 ASAP, thanks for bringing to my attention.
Contrary to what I said earlier, I just learned that the travelocity.ca domain has not been verified in GWT yet therefore we haven't told Google to explicitly target Canada (.ca) users.
Once we get the geotargeting set to Canada for travelocity.ca, I think this will be fixed. I'll update this thread as soon as I know the outcome.
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Hi Tory.
Your .com site is viewed as a competing site. Even though you are both Travelocity, and clearly the same company, Google is viewing the two sites differently. The .com site is clearly more established, has a much higher Domain Authority and is outranking the Canadian site.
If you wish your Canadian site to outrank your .com site, then one thing you can do is to have your .com site use anchor text for phrases like "Canadian Travel" pointing to your site.
I would think there is more that can be done but I am not experienced in this area so I will let others chime in.
A few additional comments I would like to share.
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Your .com site is very strong. You may want to consider using the one site and the canadian portion can be serviced with .com/ca
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I notice you are using the /ca folder on the .ca domain which seems odd. travelocity.ca/ca
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You are presently 302 directing traffic from travelocity.ca to travelocity.ca/ca. This should be fixed asap.
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