Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I dissavow links on a 301'd website?
-
So we are performing link removal for a client on his old website (A), which is being 301 redirected to his new website (B). We have identified toxic links on site A and are removing, once complete we will undo the current 301, confirm a new GWT account for website A, and then submit the disavow report.
We would then like to reapply the 301 redirect to site B while we are waiting for Google to process the disavow report, the logic being we can retain some current rankings on site B while waiting for the disavow to process on site A.
Has anyone had experience with this method? I foresee some potential issues here but am interested to here from others on this. Thanks!
-
I tend to agree with Federico's concerns. If the 301 transfers a penalty, the impact could be long-term, and it could be harder to rescue site B. The short-term ranking gains may not be worth it.
Google hasn't been clear on how this operates with 301 redirects. John's suggestion to disavow on both sites seems safe. Worst case, it's wasted effort, but it's not much effort (once you've built one file, building two is easy). Still, you've got to wait for that to process, and if the algorithmic penalty is something like Penguin, then you'd have to wait for a data refresh. This could take months, so I'd be really hesitant to risk site B until you've cleaned up the mess.
Once you disavow to site A, the 301-redirect should be fairly safe, but it does depend on the extent of the penalty. The risk/reward trade-off is definitely a "devil is in the details" sort of situation.
-
Well, you are right, manual are easier to fix, although most likely, sites with manual penalties usually fall into an algorithmic penalty too.
Steps I'd suggest:
- Don't reinstate the redirect.
- Do some cleaning, extensive cleaning.
- Use it just as a redirection for users, but not for crawlers, rankings (using robots.txt disallow site A and 302 redirect the domain to site B).
Hope that helps!
-
No, this is an algorithmic penalty. Wish it was manual, would be easier to figure out.
-
But did you get any MANUAL penalty on A or B?
-
The problem is that despite the algorithmic penalty site A appears to be pushing heavy authority to site B and keeping decent rankings for some very competitive terms that we otherwise would not rank for with site B. If I remove the 301 I fully expect all current rankings to drop, I am trying to avoid this.
Were doing link removal now, but plan on having to use the disavow tool once we have a few removal requests out to webmasters. I actually got an answer on this from John Mueller at Google in the technical SEO community on G+.
John Mueller
"I would think about the final state you want to be in and just do that. If you want to do a domain move, then 301 and keep them. If you do a domain move + disavow links, then submit the file for both domains. This process will take quite some time (maybe even a year), so you don't want to play with it incrementally: just find out what you want in the end and set that up." -
Hey Chris,
Did site A or B receive a manual penalty?
As any penalty on A, which is 301'd to B, will ultimately pass the penalty to B. I would suggest removing the 301 ASAP. Then cleanup the A domain until it's clean (if a manual action, until it's revoked) and then you can think of putting the 301 back.
Removing a manual penalty could be a long process, it took 1 year for us and 4 reconsideration requests to get the penalty revoked. We had to use the disavow as a machete as disavowed almost our entire link profile leaving aside the domains that we knew were good links, all others were disavowed using the "Domain:" to avoid any missed link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you 'noindex' Checkout Pages?
Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke
Intermediate & Advanced SEO | | Luke_Proctor0 -
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞
Intermediate & Advanced SEO | | Wavelength_International0 -
Readd/Reindex a page that was 410'd
A script of ours had an error that caused some pages we didn't wish 410'd to be 410'd, we caught it in about 12 hours but for some pages it was too late. My question is, will those pages be reindexed again and how will that affect their page ranking will they eventually be back where they were? Would submitting a site map with them help, or what would be the best way to correct this error (submit the links to google indexer maybe?).
Intermediate & Advanced SEO | | Wana-Ryd0 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
Website Redesign, 301 Redirects, and Link Juice
I want to change my client’s ecommerce site to Shopify. The only problem is that Shopify doesn’t let you customize domains. I plan to: keep each page’s content exactly the same keep the same domain name 301 redirect all of the pages to their new url The ONLY thing that will change is each page’s url. Again, each page will have the exact same content. The only source of traffic to this site is via Google organic search and sales depend on the traffic. There are about 10 pages that have excellent link juice, 20 pages that have medium link juice, and the rest is small link juice. Many of our links that have significant link juice are on message boards written by people that like our product. I plan to change these urls and 301 redirect them to their new urls. I’ve read tons of pages online about this topic. Some people that say it won’t effect link juice at all, some say it will might effect link juice temporarily, and others are uncertain. Most answers tend to be “You should be good. You might lose some traffic temporarily. You might want to switch some of your urls to the new structure to see how it affects it first.” Here’s my question: 1) Has anyone ever done changed a url structure for an existing website with link juice? What were your results and do you have a definitive answer on the topic? 2) How much link juice (if any) will be lost if I keep all of the exact content the same but only change each page’s url? 3) If link juice is temporarily lost and then regained, how long will it be temporarily lost? 1 week? 1 month? 6 months? Thanks.
Intermediate & Advanced SEO | | kirbyf0 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
Do I need to use canonicals if I will be using 301's?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Is it ok to use both 301 redirect and rel="canonical' at the same time?
Hi everyone, I'm sorry if this has been asked before. I just wasn't able to find a response in previous questions. To fix the problems in our website regarding duplication I have the possibility to set up 301's and, at the same time, modify our CMS so that it automatically sets a rel="canonical" tag for every page that is generated. Would it be a problem to have both methods set up? Is it a problem to have a on a page that is redirecting to another one? Is it advisable to have a rel="canonical" tag on every single page? Thanks for reading!
Intermediate & Advanced SEO | | SDLOnlineChannel0