Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Black Hat SEO Case Study - Private Link Network - How is this still working?
-
I have been studying my competitor's link building strategies and one guy (affiliate) in particular really caught my attention. He has been using a strategy that has been working really well for the past six months or so.
How well? He owns about 80% of search results for highly competitive keywords, in multiple industries, that add up to about 200,000 searches per month in total.
As far as I can tell it's a private link network. Using Ahref and Open Site Explorer, I found out that he owns 1000s of bought domains, all linking to his sites. Recently, all he's been doing is essentially buying high pr domains, redesigning the site and adding new content to rank for his keywords.
I reported his link-wheel scheme to Google and posted a message on the webmaster forum - no luck there. So I'm wondering how is he getting away with this? Isn't Google's algorithm sophisticated enough to catch something as obvious as this?
Everyone preaches about White Hat SEO, but how can honest marketers/SEOs compete with guys like him? Any thoughts would be very helpful.
I can include some of the reports I've gathered if anyone is interested to study this further. thanks!
-
I am seeing it with providers of local SEO services - either having over 10 "resource" pages with links to totally unrelated sites or linking each letter in the word "Copyright" to a resource link page. These are clearly link manipulation schemes - why is it that Google hasn't penalized more of these sites? And SEO providers are still selling and profiting from these services. Disgusting.
-
Chris, that's true. Most of these blackhat techniques work temporarily but that doesn't seem to pose an issue since the blackhatters can put together a new site within hours. Don't get me wrong, I'm not interested in joining them. I'm just trying to figure out how can a whitehatter ever succeed in a market that's filled with blackhat techniques.
-
Well Howard, it's very true that there are many blackhat techniques that work. The reason they're called blackhat is that they go against search engine guidelines and thus are risky, short-term strategies. People aren't going to be arrested and thrown in jail for using them (typically) so everyone does have an opportunity to join in that fray. If you're not up for techniques that may leave you high and dry when you wake up tomorrow morning, or that don't add long term value to a commercial domain, it may just be enough satisfaction for you to know that people employing techniques like those you're describing are often the ones screaming the loudest in forums about how they got scerwed by Google and how much money they lost when Google updates their algorithm.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from subdomains pass the authority and link juice of main domain ?
Hi, There is a subdomain with a root domain's DA 90. I can earn a backlink from that subdomain. This subdomain is fresh with no traffic yet. Do I get the ranking boost and authority from the subdomain? Example: I can earn a do-follow link from **https://what-is-crm.netlify.app/ **but not from https://netlify.app
White Hat / Black Hat SEO | | teamtc0 -
White H1 Tag Hurting SEO?
Hi, We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO. https://www.websitemagazine.com/blog/16-faqs-of-seo The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok? Thanks for the help
White Hat / Black Hat SEO | | AliMac261 -
Is toggle Good For seo
Hi there, I have Client Who dont want to show his content to publicly, So team decided to use toggle, So Google can also See Content, But i want bu sure. Does Google will really cache that Content?? Does it down my website Ranking?? Please any one can Help, I need urgent basis Thnx in advance Falguni
White Hat / Black Hat SEO | | iepl20010 -
Sitelinks Search Box impact for SEO
I am wondering how the relatively new sitelinks search box impacts the SEO rankings for a specific site or keyword combination - do you guys have any experience or bechmarks on this? Obviously it should help on getting more real estate on the SERP page (due to adding the search box), but do you also get extra goodwill and improved SERP position from adding it? Also, is the impact different on different type of terms, let's say single brand or category term such as "Bestbuy" (or "coupon") or a combination term "Bestbuy Apple" (or "Dixons coupon")? Thanks in advance!
White Hat / Black Hat SEO | | tjr0 -
Hiding content or links in responsive design
Hi, I found a lot of information about responsive design and SEO, mostly theories no real experiment and I'd like to find a clear answer if someone tested that. Google says:
White Hat / Black Hat SEO | | NurunMTL
Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device
https://developers.google.com/webmasters/smartphone-sites/details For usability reasons sometimes you need to hide content or links completely (not accessible at all by the visitor) on your page for small resolutions (mobile) using CSS ("visibility:hidden" or "display:none") Is this counted as hidden content and could penalize your site or not? What do you guys do when you create responsive design websites? Thanks! GaB0 -
White Papers! Is this still good for SEO
Does publishing a white paper good for SEO? We are trying to decide to publish one or not for the purpose of SEO. If it will not help, we will spend money for other things.
White Hat / Black Hat SEO | | AppleCapitalGroup0 -
Recovering From Black Hat SEO Tactics
A client recently engaged my service to deliver foundational white hat SEO. Upon site audit, I discovered a tremendous amount of black hat SEO tactics employed by their former SEO company. I'm concerned that the efforts of the old company, including forum spamming, irrelevant backlink development, exploiting code vulnerabilities on BB's and other messy practices, could negatively influence the target site's campaigns for years to come. The site owner handed over hundreds of pages of paperwork from the old company detailing their black hat SEO efforts. The sheer amount of data is insurmountable. I took just one week of reports and tracked back the links to find that 10% of the accounts were banned, 20% tagged as abusive, some of the sites were shut down completely, WOT reports of abusive practices and mentions on BB control programs of blacklisting for the site. My question is simple. How does one mitigate the negative effects of old black hat SEO efforts and move forward with white hat solutions when faced with hundreds of hours of black gunk to clean up. Is there a clean way to eliminate the old efforts without contacting every site administrator and requesting removal of content/profiles? This seems daunting, but my client is a wonderful person who got in over her head, paying for a service that she did not understand. I'd really like to help her succeed. Craig Cook
White Hat / Black Hat SEO | | SEOptPro
http://seoptimization.pro
info@seoptimization.pro0 -
Partners and Customers logo listing and links
We have just created a program where we list the customers that use our software and a link to their websites on a new "Customers" page. We expect to have upwards of 100 logos with links back to their sites. I want to be sure this isn't bordering on gray or black hat link building. I think it is okay since they are actual users of our software. But there is still that slight doubt. Along these same lines, would you recommend adding a nofollow or noindex tag? Thanks for your help.
White Hat / Black Hat SEO | | PerriCline0
