Handling Multiple Restaurants Under One Domain
-
We are working with a client that has 2 different restaurants. One has been established since 1938, the other was opened in late 2012. Currently, each site has its own domain name. From a marketing/branding perspective, we would like to make the customers [web visitors] of the established restaurant aware of the sister restaurant. To accomplish this, we are thinking about creating a landing page that links to each restaurant. To do this, we would need to purchase a brand new URL, and then place each restaurant in a separate sub folder of the new URL. The other thought is to have each site accessed from the main new URL [within sub folders] and also point each existing URL to the appropriate sub folder for each restaurant. We know there are some branding and marketing hurdles with this approach that we need to think through/work out. But, we are not sure how this would impact their SEO––and assume it will not be good. Any thoughts on this topic would be greatly appreciated.
-
Glad to hear it!
-
Helps a ton!
-
Thanks for your input!
-
Hi ThinkCreativeGroup,
If the restaurants have different names (i.e. Bob's Pancake House vs. Bill's Burgers) then you should keep them on separate domains and do all marketing completely separately without making any effort to link the two to one another.
If there is some shared history, you could put it in a non-indexable infographic along the lines of "The Jones family opened Bob's Pancake House in 1938. In 1950, they invented their famous buckwheat cake stack. In 2012, son Bill opened Bill's Burgers across town". If, for reasons of pride, the owner wants to highlight something like this, that's fine, but I wouldn't do it in indexable text.
If the restaurants are two branches of the same brand (i.e. both of them are Bob's Pancake House) then, yes, you could develop a single website with a landing page for each physical location. You would then be linking to each of these landing pages from the citation building campaign for each location.
Hope this helps!
-
Restaurant names/brand names are different? If that's the case I'd suggest you stick with one Website for each one of them and if you'd like you can link them together with a nofollow link.
From an SEO perspective, you can get more authority if you use a single domain for both, but if I look it from the user point of view, 2 sites seems much more appropriate, and Google says every day: think, and build to users.
It is ultimately your choice, those are just my 2 cents
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old domain to new domain
Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website. I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help
Technical SEO | | AL123al0 -
How to redirect old domain to new domain.
We just recently signed up to Moz with hopes of fixing our Moz Ranking. We have an old domain - http://at-net.net and a new domain - https://www.expertip.net We have set up 301 (Permanent) redirects from all pages on the old site to the new, but aren't getting the ranking or aren't getting recognized from external links to the old sites. I've read the moz article on 'Link Juice' and followed those practices, but it doesn't seem to help. Does anyone have advice on doing this? Thanks in advance,
Technical SEO | | greg.lanier
Greg0 -
Should I be concerned about Google indexing an old domain if the listings redirect to the new domain?
I noticed this about Moz's old domain SEOMoz.org. If the URLs from the old domain are redirecting, is there any reason to be concerned about an old domain still appearing to be indexed by Google? See here: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Aseomoz.org Links to seomoz.org are listed, but if you click them they redirect to moz.com. Is this anything to be concerned about or is everything operating as expected?
Technical SEO | | 352inc0 -
I have a sub domain that has live content on it but the root domain redirects to another URL. I know this is not great but what are the implications?
I have a subdomain that is populated and has content. The root domain that the sub lives on redirects to an entirely different URL. I am trying to make a case as to why this isn't great besides the fact that it is just weird user experiences. What are the SEO implications etc. Would any equity that gets built up on the subdomain get passed along in the redirect? Or will there be indexation issues with Google? Cheers, Mark
Technical SEO | | mjsikorsky0 -
Domain Hosting
I'm currently working with a client who provides products in Ireland Is it massively beneficial for the sited to be hosted on an irish server or will there not be much difference with it being hosted in England?
Technical SEO | | Sandeep_Matharu0 -
Should I wory about spam domains linking to me?
A while ago my site had a pharmacy hack done to it and created a ton of spam links. I've since fixed the issues on my site but I'm still showing links from their sites. See screen shot: http://awesomescreenshot.com/0497cc147 I think they are links from the spam site to me and not my site "yakanger" linking to them correct? Do I need to worry about these? Can I get rid of them?
Technical SEO | | mr_w2 -
Multiple site in one? Recommendations?
I have 2 companies that essential do the same thing. They have different names and different domain names. One is a USA company and the other is a South American Company. My intnent was to create a single site with both english and spanish content and then create a english home page and a spanish homepage. I was hoping to direct the spanish domain name to the spanish homepage and the english to the english homepage. This way I will only have one site to maintain - one ecommerce site to maintain and can direct teh links to a single site - although they will essentially be kinda different. My question is... what are the pluses and minuses of doing this? Would I better creating 2 separate sites? is there going to be an issue with google maybe seeing duplicate content although the pages are seperate for each language? Any other considerations that I just wasnt smart enough to think of?
Technical SEO | | brantwadz0 -
Old Domain - What to do?
A client recently bought an older domain that is keyword-rich to an aspect of his company. The main website has both e-commerce and call-to-action elements. Our team is split on whether or not to create a micro-site on that domain focused on that aspect of the work that he does or to simply redirect the old domain to his main website. I have not had the opportunity to look at the link profile of the recently acquired domain nor do I have any idea of how many times it's changed hands (which would seem to now be a possible indicator of doorway pages). If any clarification would help, please let me know and I'll do my best to answer.
Technical SEO | | MountainMedia0