Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How can a Pincode finder website be SEO optimised?
-
Guys, I wanted to build a simple Pincode finder website for India. The targeted visitors as is obvious will be from India. Alike other Pincode finder websites, the users in this case too will have to key in the location / area of whose pincode he is looking for and they will get Pincode from that very location / area. Other than this, users will also come to this website when they search for something like " <location name="">pincode</location>" on Google (for instance, users will search for something like "Hiranandani Gardens Powai Pincode")
Along with data fethced from our sources via Indian postal departments and other data available in public domain, we shall be using data from Google Maps API too. My question in regards to the same is as follows:
- What should the page-structure / structure of the website be for ranking well on Google?
- What should be the URL structure?
- Other suggestions to rank well on Google in this regards?
Competition: (You can search for the term "Hiranandani Gardens Powai Pincode" to know how these sites show data)
Pls. help...
-
This could turn into an extremely long post if we go into everything in detail here
A good site structure should be one that is hierarchical and sensible. By this, I mean it should make sense when someone lands on a page, what your intentions are for them and how to achieve them. Keep your call-to-actions clear and concise and don't burden the page with wasted content.
Your URLS's should again be descriptive, so that if someone were to land on an internal page, would the URL tell them a bit about where they were? Are the key phrases you are targeting included in the URL itself? Also, you should aim to keep your URL structure to within 3-4 click of the homepage. Any more and it turns into a poor user experience.
Your meta titles and descriptions should also be in target for the pages themselves. Something like this:
<pin code:="" lohit,="" arunachal="" pradesh,="" india,="" <your="" site="" name="">or <pin codes="" for="" lohit,="" arunachal="" pradesh,="" india="">Whatever you decide to go for here, I would keep i to under 60-70 characters, with the most important information towards the start.</pin></pin>
I hope that helps a little.
-Andy
-
Andy,
Thanks for your response. Yes, I have read Moz SEO guide a couple of times..
What I was looking forward to was some specific help in this regards.. Because I was not able to comprehend what's the best practice basis the Moz's SEO guide and competitor sites in regards to the website topic I mentioned above..
Any help???
-
Hi,
You could do a lot worse than reading the MOZ SEO Guide. This will give you some great insights into SEO best practices and how you can effectively use them to SEO your site.
Also look at how competitors are doing, those who are ranking well. This is always a good sign and a great way to see what is already working.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does too much inline CSS impact SEO rankings
Hello, Does implementing a lot of inline CSS have a negative impact on SEO rankings? I imagine it could affect page speed, but any other issues I might run in to?
Web Design | May 6, 2017, 6:22 AM | STP_SEO1 -
Https pages indexed but all web pages are http - please can you offer some help?
Dear Moz Community, Please could you see what you think and offer some definite steps or advice.. I contacted the host provider and his initial thought was that WordPress was causing the https problem ?: eg when an https version of a page is called, things like videos and media don't always show up. A SSL certificate that is attached to a website, can allow pages to load over https. The host said that there is no active configured SSL it's just waiting as part of the hosting package just in case, but I found that the SSL certificate is still showing up during a crawl.It's important to eliminate the https problem before external backlinks link to any of the unwanted https pages that are currently indexed. Luckily I haven't started any intense backlinking work yet, and any links I have posted in search land have all been http version.I checked a few more url's to see if it’s necessary to create a permanent redirect from https to http. For example, I tried requesting domain.co.uk using the https:// and the https:// page loaded instead of redirecting automatically to http prefix version. I know that if I am automatically redirected to the http:// version of the page, then that is the way it should be. Search engines and visitors will stay on the http version of the site and not get lost anywhere in https. This also helps to eliminate duplicate content and to preserve link juice. What are your thoughts regarding that?As I understand it, most server configurations should redirect by default when https isn’t configured, and from my experience I’ve seen cases where pages requested via https return the default server page, a 404 error, or duplicate content. So I'm confused as to where to take this.One suggestion would be to disable all https since there is no need to have any traces to SSL when the site is even crawled ?. I don't want to enable https in the htaccess only to then create a https to http rewrite rule; https shouldn't even be a crawlable function of the site at all.RewriteEngine OnRewriteCond %{HTTPS} offor to disable the SSL completely for now until it becomes a necessity for the website.I would really welcome your thoughts as I'm really stuck as to what to do for the best, short term and long term.Kind Regards
Web Design | Feb 25, 2016, 1:31 PM | SEOguy10 -
Website organic traffic unchanged, impressions took a 98% drop in the last week.
Hi all, I have a very curious predicament and I'd be grateful if someone could shed some light on the situation. As mentioned in the title, organic traffic to our website has remained unchanged, but organic impressions have taken a 98% drop in the last week. This happened suddenly over one day; on October 22, impressions were 700, on October 23, they were 500, and on October 24 they drastically dropped to 50. The next two days they were at 22 and then up to 35. Organic traffic, however, showed the normal "weekend drop" as of October 24, and is still showing normal level (even increased a bit) continuing into this week. These are organic impressions according to Google Analytics and Google Webmaster tools. We did perform a complete site redesign a month ago. Could this be an effect from the redesign? We also noticed drop in Domain Authority, but our competitors suffered a similar (if not greater) drop as well, so we wondered if it could be due in part to the algorithm update. If anyone could shed some light on the situation I would be so appreciative! Thanks!
Web Design | Oct 31, 2014, 2:24 PM | Joanne_Pendon0 -
New Website launch, asking for feedback
Hey Guys, I just launched my new website. I just asking around for feedback. Please check it out if you have time and let me know www.benjaminmarc.com
Web Design | Oct 21, 2014, 3:13 PM | benjaminmarcinc1 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | Oct 2, 2013, 11:16 AM | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Having a second homepage for a site would affect my SEO?
Hello guys, One of our clients is planning to have a new landing page for any users hitting the site for the first time. (returning users will still see the current homepage based on cookies ... in other words, the site would technically have 2 home pages). According to this client, they are planning to do something like this: https://www.websitename.com/ (for returning visitors) https://www.websitename.com/newuser (for first time visitors) Our instinct is that is not great to have 2 home pages (that would affect the SEO campaign we are managing for this company) and we are not sure how to handle this. That's why we would appreciate your opinion regarding this topic: From an SEO perspective, do you think this is a good idea? If not, what would you guys do differentiate first-time visitors vs returning visitors without affecting SEO? Maybe just a pop-up? Thanks in advance for your help !
Web Design | Aug 8, 2013, 6:08 PM | Robertnweil10 -
WIX? is it any good for SEO
Hi people. I have just built my website www.bellagiolimousines.com.au using WIX. I am in the process of optimising for SEO, and after reading a couple of older posts i.e 2012; I read that some SEO consultants do not like WIX. However with their recent upgrades, I was hoping if anyone else has had any recent experience with WIX? I have spent a considerable amount of time building this site, and I don't want to waste anymore time in optimising it, if I am not going to receive a top 3 organic SERP. Hope to hear from someone real soon!
Web Design | Apr 11, 2017, 9:35 AM | Giorgio680 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | Mar 28, 2013, 1:02 PM | _Thriveworks0