Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO site Review
-
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
-
You might try the good folks at http://www.goinflow.com/ - Everett Sizemore in particular. He gave a very good mozinar on eCommerce SEO here: http://moz.com/webinars/ecommerce-seo-fix-and-avoid-common-issues This is how I became familiar with him.
There are also two guys at http://www.melen.net, Matthew Prepis and Oleg Korneitchouk (Oleg is active here in the Moz forum) who performed a high level audit for us that was top notch. They were striving to win our business and are still in the running. They are excellent.
Either of these two might come in quite a bit lower than a company like RKG, depending on the scope of the project of course.
-
THanks! Any idea of smaller companies that can just preform the initial review? Or is everything like taking on new clients as I am not as interested in that.
-
Gotcha. Then Dana's suggestions will be good. The challenge you'll probably encounter is one of matching cost for an audit against the business value. The companies recommended by Moz tend to be at the higher end of cost, because they're large companies with plenty of experience and expertise.
Paul
-
I am looking for a company or person that can do an look over of the site and then give me the ideas they think are most impacting SEO.
-
Are you looking for tools that provide in-depth data so you can do the SEO review/audit yourself, Gordian? Or are you looking for companies/consultants that will do the whole audit for you? Just wanted to clarify.
Paul
-
There are some excellent companies out there that can provide a broad range of site audits for you. Moz has compiled and excellent list here: http://moz.com/community/recommended
Because they weren't on the list and I have a tremendous amount of respect for the knowledge and experience this company has under one roof I'd also mention Rimm-Kaufman (RKG)
Prices can vary wildly, ranging from free audits to audits that are $10,000 or more, so it's important to consider where your company is and what's needed and take it from there. Here's a great post on site audits from the RKG blog:
Building a Better SEO Site Audit
Hope that's helpful info. Also, if you've got someone savvy on your team, and you have more time than you have money, here's great site audit template (given as part of Annie Cushing's presentation at Search Love Boston in 2012) that can really go pretty deep and help you construct one on your own:
http://www.seerinteractive.com/blog/craziest-internet-marketing-audit-checklist-on-the-interwebz
It includes links to an already formatted GoogleDoc that templates everything you need. Brilliant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | Apr 7, 2016, 10:41 PM | jnew9290 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | Oct 27, 2015, 12:32 PM | BeckyKey1 -
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making :  changed to 
Intermediate & Advanced SEO | Mar 22, 2015, 3:32 PM | Sam-P0 -
Why does a site have no domain authority?
A website was built and launched eight months ago, and their domain authority is 1. When a site has been live for a while and has such a low DA, what's causing it?
Intermediate & Advanced SEO | Feb 20, 2013, 11:42 PM | optimalwebinc0 -
Splitting a Site into Two Sites for SEO Purposes
I have a client that owns a business that really could be easily divided into two separate business in terms of SEO. Right now his web site covers both divisions of his business. He gets about 5500 visitors a month. The majority go to one part of his business and around 600 each month go to the other. So about 11% I'm considering breaking off this 11% and putting it on an entirely different domain name. I think I could rank better for this 11%. The site would only be SEO'd for this particular division of the company. The keywords would not be in competition with each other. I would of course link the two web sites and watch that I don't run into any duplicate content issues. I worry about placing the redirects from the pages that I remove to the new pages. I know Google is not a fan of redirects. Then I also worry about the eventual drop in traffic to the main site now. How big of a factor is traffic in rankings? Other challenges include that the business services 4 major metropolitan areas. Would you do this? Have you done this? How did it work? Any suggestions?
Intermediate & Advanced SEO | Oct 15, 2015, 5:04 PM | MSWD0 -
Is it possible to Spoof Analytics to give false Unique Visitor Data for Site A to Site B
Hi, We are working as a middle man between our client (website A) and another website (website B) where, website B is going to host a section around websites A products etc. The deal is that Website A (our client) will pay Website B based on the number of unique visitors they send them. As the middle man we are in charge of monitoring the number of Unique visitors sent though and are going to do this by monitoring Website A's analytics account and checking the number of Unique visitors sent. The deal is worth quite a lot of money, and as the middle man we are responsible for making sure that no funny business goes on (IE false visitors etc). So to make sure we have things covered - What I would like to know is 1/. Is it actually possible to fool analytics into reporting falsely high unique visitors from Webpage A to Site B (And if so how could they do it). 2/. What could we do to spot any potential abuse (IE is there an easy way to spot that these are spoofed visitors). Many thanks in advance
Intermediate & Advanced SEO | Feb 9, 2012, 5:25 PM | James770 -
Optimize a Classifieds Site
Hi, I have a classifieds website and would like to optimize it. The issues/questions I have: A Classifieds site has, say, 500 cities. Is it better to create separate subdomains for each city (http://city_name.site.com) or subdirectory (http://site.com/city_name)? Now in each city, there will be say 50 categories. Now these 50 categories are common across all the cities. Hence, the layout and content will be the same with difference of latest ads from each city and name of the city and the urls pointing to each category in the relevant city. The site architecture of a classifieds site is highly prone to have major content which is not really a duplicate content. What is the best way to deal with this situation? I have been hit by Panda in April 2011 with traffic going down 50%. However, the traffic since then has been around same level. How to best handle the duplicate content penalty in case with site like a classifieds site. Cheers!
Intermediate & Advanced SEO | Jan 7, 2012, 2:23 AM | ketan90 -
Migrating online store to subdomain using shopify and effects on seo and energy down the road for seo
I'm looking for some clarity... Looking at using Shopify for an existing online store that we have to migrate. Setting up the store with shopify means we will be using a subdomain such as shop.mywebsite.com instead of mywebsite.com/shop. The following are points to consider when responding The client currently has an online store, however it's a proprietary shopping store and CMS that has since gone defunct and they need to migrate to an alternative in order to survive online against new CMS systems that allow the site and its content to be better optimized. There is a lot of existing SEO done on the current site that we don't want to loose PR on. There is roughly 2000 products Client has a fixed budget, dealing with checkout issues, custom work and various other "bugs" seems to be easier controlled with Shopify...thus budget can be used more on content/strategy and migration We want to run the main site in Wordpress and are wanting to use Shopify since it supports a gateway, has great features and seems like it would allow us to get more bang for the buck and can focus more on the main site and content strategy and drive traffic to the subdomain store if needed Or main concern is the effort of migrating 2000+ products to shopify and the traffic and PR it gives the current site will have a negative effect on the main domain itself. Should we really be considering this path? The domain is diveidc.com One main benefit to the subdomain is the ability to clearly segment products from the service portion of the site in the analytics and focus 2 clear strategies and track it in a very defined manner. We're really on the fence with this...any thoughts are welcome.
Intermediate & Advanced SEO | Sep 25, 2011, 3:33 PM | MAGNUMCreative0