NEw domain extensions, are they worth it seo wise?
-
Hello I am curious if all of these new extensions for domains are worth it?
So say you are a home builder and you bought homebuilder.construction - where as construction is a new extension, does this help seo? Or is it all just a big sales gimmick?
Thank you for your thoughts
-
Hey Dr. Pete,
Sorry for the late reply.
I will see you in July. I just did SerchLove Boston and immediately after that purchased tickets for SerchLove San Diego in September.
The ROI on going to those events is fantastic and they are awesome to attend.
I have to wait have to purchase my MozCon tickets on Wednesday because might have a second person coming with me.
I will see you in Seattle at MozCon.
All the best,
Thomas
-
Unfortunately, no - still pretty limited on travel - if I take a trip, it's usually to the Moz office. Speaking at MozCon in July and then in the Czech Republic in November.
-
Hi Dr Pete,
Thank you for the list of universal TLDs they are getting more popular every day.
Will you be at search love San Diego?
Sincerely,
Thomas
-
Google has been non-committal on this, other than to say the new TLDs won't get any special preference (which is a bit vague). We don't really know yet if those domain keywords will provide SEO benefit. I think most of these will be treated generically, and the keyword in the domain may carry limited benefits.
Personally, if you have a choice between a lousy domain on a traditional extension and a really memorable domain on a new extension, I might lean toward the new extension. I'm talking about homebuilder.construction vs. great-homebuilder-construction-company.org or something like that.
There's the usability aspect, too - I think it's going to take people a while to adjust. If you owned chicago.attorney, people might pick up on that, but they're still used to thinking in terms of .com, etc. There's going to be an adjustment period.
If the price is right and there's a good one out there, it may be worth buying, but I don't think there's going to be much of a gold rush on these new domains.
-
Thomas is generally correct here, although Google has since begun treating .co as a "generic" TLD, which is to say they no longer geo-locate it to Colombia. See this reference:
https://support.google.com/webmasters/answer/1347922?hl=en
So, the Colombia association won't hurt, but it won't be geographically connected to Colorado, either. There is some chance that you could pick up the "Co" on a keyword match, if someone searched "Denver, Co" and you owned "denver.co", for example. That's speculation on my part, though. I certainly wouldn't count on any benefit.
-
HI Berner,
thank you for the kind words.
I agree with Jimmy on what he said about .net & .org
remember there are many powerful .net's .org's out there for instance SEOmoz.org was the old URL for Moz.com sum of the best marketing companies in the world like distilled.net uses .net
it really comes down to the website itself being better but why would think about is how many phones have .com built-in to the handset. If you are giving someone your URL and you tell them the name they are going to assume most likely that it is .com and less you had to constantly correct them which would not help in the long run because one day you and be there to remind them.
however if you cannot get the .com for your brand I would strongly recommend either looking for a new name depending on how attached or powerful name is or using a.net/.org
Remember if you are going to go up against a existing website with a .com you have the possibility of serious competition in order to rank for your own name. You should always audit the company containing the domain with .com you wish you use the exact same domain name except for the TLD watch out for trademarks as well.
My best advice is taken a look at all the places where you can purchase a domain if you cannot find the one that you want. You can most likely find it on places like https://flippa.com/ , http://www.namejet.com/ & https://www.sedo.com/us/home/getting-started/ to name a very few.
Definitely do a back link check and run them through http://www.removeem.com/ just to be certain that they have not been hit by a penalty. Which unfortunately if the domain is not new would be passed on to you. Some more information.
Sincerely,
Thomas
-
Hi Jimmy,
just so you are aware.co originally was Columbia and still is the country code for Columbia Neustar the second largest domain registrar to VeriSign purchased .co to use as an abbreviation for company it was simply a collaboration between the Columbia and Neustar
Here is Matt Cutts
https://www.youtube.com/watch?feature=player_embedded&v=k0sCnzzVtNs
SEO & .co
http://en.wikipedia.org/wiki/.co
"Neustar has always been a partner with .CO Internet, providing registry services and infrastructure support for .co extensions, the top-level domain assigned to Colombia."
http://www.miamiherald.com/2014/03/21/4009212/miami-tech-company-co-internet.html
Just wanted to make sure that you knew and actually was a country based TLD and they went for the money.
Sincerely,
Thomas
-
.com is the best by far, followed by .net and .org... I would get the .com if possible and if not, get the .net or .org... I wouldn't write them off.
-
You are correct in regards to the .co not helping rank for Colorado. However .co is not for the country Columbia and made to work for everyone. The .co extension is for company names and branding your name. It is a global extension. .co = company
-
So last question I promise
As a rule of thumb, although .com is king, would you shy away from a .org? or .net?
Or basically its .com or nothing type of thing?
-
Great read, thank you for the suggestion
-
No .co will not help you rank in the state of CO
its Columba but was made to work for everyone.
Hope that helps,
tom
-
Read this as well
-
ok thank you.
On a weird note if I may ask.
I live in Colorado. many times people use the words CO to represent a city, like Colorado Springs, CO
Would a domain like example.co be worth it if the search engine look at CO possibly as a abbreviation for Colorado?
Or is this just stupid to think that way?
Thank you
-
The TLD you use can be worth money as far as SEO I would take .com homebuilder.com over a homebuilder.construction every day.
the power to point a .com .net .org at the country of your choice is a big SEO plus
if you can get the .com it is still #1 in the US at least.
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Old domain with HTTPS to new domain with HTTPS
I am a bit boggled about https to https we redirected olddomain.com to https://www.newdomain.com, but redirecting https://www.olddomain.com or non-www is not possible. because the certificate does not exist on a level where you are redirecting. only if I setup a new host and add a htaccess file will this work. What should I do? just redirect the rest and hope for the best?
Intermediate & Advanced SEO | | waqid0 -
Should I run my Shopify store on a subdomain or buy a new domain for it?
I'm planning to set up a subdomain for my Shopify store but I'm not sure if this is the right approach. Should I purchase a separate domain for it? I'm running Wordpress on my website and want to keep it that way. I want to use Shopify for the ecommerce side. I want to link the store from the top nav and of course I'll use CTA's in a variety of ways to point to merchandise and other things on the store side. Thanks for any help you can offer.
Intermediate & Advanced SEO | | ims20160 -
Consolidating Multiple Domains into A Single Domain
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help. jacksonhole.net (Domain Authority 31) jackson-hole-rental-condos.com (Domain Authority 22) jackson-hole-rental-homes.com (Domain Authority 21) j acksonholehotelguide.com (Domain Authority 19)
Intermediate & Advanced SEO | | dbaxa-2613381 -
SEO issues? New functionality added to website and now hash (in URL) - fragments
Hi All! We have new nice functionality on website, but now i doubt if we will have SEO issues. Duplicate content and if google is able to spider our website. See: http://www.allesvoorbbq.nl/boretti-da-vinci-nero.html#608=1370
Intermediate & Advanced SEO | | RetailClicks
With the new functionality we can switch between colors of the models (black / white / red / yellow).
When you switch with Ajax the content of other models is fetched without refreshing the page. (so the url initial part of url stays the same (for initial model) only part behind # changes. The other models are also accessible by there own url, like the red one: http://www.allesvoorbbq.nl/boretti-da-vinci-rosso.html#608=1372 So far so good. But now the questions: 1. We use to have url like /boretti-da-vinci-nero.html - also our canonical is that way But now if we access that url our system is adding automatically the #123-123 to the url to indicate which model(color) is shown. Is this hurting SEO or confusing google? Because it seems that the clean url is not accessible anymore? (it adds now #123-123) 2. Should we add some tags around the different types (colors) to prevent google from indexing that part of website? Every info would be very helpfull! We do not want to lose our nice rankings thanks to MOZ! Thanks all!
Jeroen0 -
Need bullet points for a new website on what to do for SEO
Hello, My company just launched a new website and its a competitve market it looks like. Its for moving boxes and moving supplies. They want a bullet point list (nothing real specific) of what I will be doing for SEO for the new website. I have been out of the loop for more than a year with SEO so not sure what the best things to do first are. Any help would be great. Thanks John
Intermediate & Advanced SEO | | maximumrank0 -
Canonical URL redirect to different domain - SEO benefits?
Hello Folks, We are having a SEO situation here, and hope your support will help us figure out that. Let's say there are two different domains www.subdomian.domianA.com and www.domainB.com. subdomain.domainA is what we want to promote and drive SEO traffic. But all our content lies in domainB. So one of the thoughts we had is to duplicate the domainB's content on subdomian.domainA and have a canonical URL redirect implemented. Questions: Will subdomain.domainA.com get indexed in search engines for the content in domainB by canonical redirect? Do we get the SEO benefits? So is there any other better way to attain this objective? Thanks in advance.
Intermediate & Advanced SEO | | NortonSupportSEO0 -
Could Sub domains damage our SEO?
Hi there, We're currently looking into integrating a new internal search function to our site which will involve housing the search results on a sub domain of our site. We have no intention of these search result pages becoming landing pages for organic traffic but would the inclusion of a sub domain affect the optimization of the main domain? i.e. could it effect our authority? Nige
Intermediate & Advanced SEO | | NigelJ0 -
New domain name for existing site
Hi all, Our business has aquired a new domain name because there are several organisations closely related to ours that use similar domain names to target a niche group of users. We would like to use this new domain name to link to an existing website with content targeted at this user group as we feel that they will be more comfortable getting to the content via this new URL. After a useful search in these forums the majority of SEOMOZ gurus suggest that the new URL should be redirected to our current site using a 301 and we are happy to do this. However do we have to link the URL to our homepage or is it acceptable to link to a subfolder within the domain and then targeting content on this page to the user niche? Thanks for any input. Kind regards. Edit 11:38 The old url is oldcommunity.charity.com (we know having a subdomain is bad) this is where we manage all community engagement. The new url is www.newparticularcommunity.com and we would redirect this to oldcommunity.charity.com. The reason we have bought www.oldparticularcommunity.com is because the url is used by other charities for community engagement and is recognised by the community we are targeting. We are redirecting to our old site because we do not want to engage with them on this new url as our old site oldcommunity.charity.com already does this and can cater for the new community and perhaps they haven't realised that we can.
Intermediate & Advanced SEO | | tgraham0