What are reasons for poor (0 to 2%) CTR in spite of top position (number one) in SERPs?
-
My website pages appear for several local keywords like "granite countertops St.Louis" (About 480 impressions) and my site appears as the top most in SERPs. But the CTR is 1 to 2%. It is mentioned that the top positions may get as many as 35% clicks.
What are the reasons? I need help with detailed solutions.
-
Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
Thank you, Doug. This is exactly what bothered me too. I did think they were b2b from those words.
-
The performance of your snippet on the search result pages can be pretty variable and affected by a whole host of things.
The first big problem is advertising. If your ranking #1 on a SERP that has a high volume of ads then they will be diminishing the visibility of your site.
The ads you're competing with have a big advantage over your organic SERP. It's much easier for the advertiser to put specific language in their ad to entice searchers to click through. Matching the users intent and adding compelling benefits / reasons why they should visit their site. (eg: Prices you can't beat, free estimates, fitted in 1 day etc...)
Your snippet describes your business but it doesn't tell me "what's in it for me?" if I click though on the link. Your first words are "Custom Fabricator" which causes me some friction - This sounds like you might be b2b. Do you sell stuff direct to customers?
EGOL has some great advice about sharpening up your snippet.
You've got some reviews and testimonial - What is it that really matters to your customers? Sometimes it's not always what you think it is, or described in the language you'd use (as you're in the trade).
Another question is how much traffic is there for this search term and how "SEO" aware are your competitors. I've noticed that for some competitive terms the real search volume isn't as high as you think it is. I've come to the conclusion that certain terms can be inflated due to the amount of rank tracking going on!
How are your other keywords performing? Are you getting better results from keywords like "granite counter installation St Louis" for instance? Can you compare the CTR between keywords with a similar intent?
The thing is, you don't know what a good CTR for that particular SERP is. You don't know what you competitors (in ads, organic and local) are getting so it's difficult for you to say if you're earning your fair share.
-
Hi Everybody,
i mentioned low CTR when I posted my question, and now I understand that CTR is used for the clicks on Adwords campaign. What I really mean is the clicks ratio of ORGANIC search results and not the Adwords campaign. Clicks on organic results and CTR on Adwords behave similarly?
-
First, I am surprised that the CTR is so low because of your top ranking. My goal with that would be to change the title tag and description tag to match the query as closely as possible and to elicit clicks.
If this was my site I would change the title tag to match the query.... and to elicit clicks.
I don't know your business so I am going to guess.
<title>Granite Countertops: Prompt Installation in St. Louis area</title>
They will see the name of your business in your domain.
Then I would change the description tag. Study the adwords guys. They have great descriptions...
Over 100 colors, Fast, expert installation, Affordable countertops and replacements. Tell them what they are looking for that you can deliver.
-
Thank you, Spencer.
-
It's http://www.archcitygranite.com/ he linked it as an attachment.
-
What are the reasons? I need help with detailed solutions.
If you want carefully considered ideas, please share your domain. Guesses will be a waste of everyone's time.
-
It all depends on the industry, local factors and search trends.
It may be for your industry/business that that is an epic CTR. It also may be that people searching for those items are not actually looking for what you think they are looking for.
Do you have any comparables for your top competitors? There are copious tools out there which can estimate traffic, albeit they can not be very accurate, but still if you compare your traffic to competitor traffic using the same tools, you may get some more insight into what is "normal" for your business.
The bottom line is that every niche has its own numbers and you may be doing everything just fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Numbers and Local Listings
Hello all, had a quick question about the pros and cons of claiming a bunch of local listings and using a tracking # on our business profiles with those listings rather than our actual #. Anyone have any insight into whether this is good or bad practice and why? Thanks in advance!
Image & Video Optimization | | goldbergweismancairo0 -
How can I get around creating multiple Gmail accounts with the same phone number?
You know how, when you setup a Gmail account, Google asks you for a phone number to verify the account? I've run into a problem where Google is not letting me create anymore accounts with the same phone number. I set up an account for every new client we take on so that we have complete control of the inbox for verification purposes. Is there a way to get around this verification issue? We tried an app called Burner Phone but found out Google won't call the number because it's not supported by any major providers (e.g. Verizon, AT&T, etc.). Any suggestions? Thanks for your help!
Image & Video Optimization | | copyjack0 -
Phone Numbers in Local Campaigns
Hi Mozzers, I have a both an 800 number and a local number for a local business client, with both featured on the site. Which number should I feature on the Google places, Google+ and local citations — the local number, the 800 number, or both? Any help appreciated.
Image & Video Optimization | | waynekolenchuk0 -
Implications of switching from one Gallery Plugin to another.
Most of my WordPress sites contain content that is supplemented with galleries. I've been using NextGen Gallery for a majority of them. I now want to switch to another plugin - which would involve recreating the galleries by re-uploading the images and they would be using an improved url structure. The pages receive a lot of traffic from Image Search but the images would have moved. Should I 301 every one of the old image links to the corresponding urls? The move to the new plugin is part of a content freshness and improvement strategy on some of the older pages but it also gives a massive UX boost to the pages which is very welcome. What do you think is the best course of action in this content removal/replacement situation?
Image & Video Optimization | | williampatton0 -
Is it Possible to submit multiple sites on google places with single phone number? If you then please tell me how?
Is it Possible to submit multiple sites on Google places with single phone number? If you then please tell me how? Because i have multiple site but i have one phone number and i want to add all of my sites in google places. But i don't know how it is possible. Please help me to sort it out this problem. Thanks
Image & Video Optimization | | KLLC0 -
301 redirect .com to .co.uk to improve position in UK serps
I've set up a new campaign for a website specifically targetting a service offered in a specific UK city. It's on a .com domain, and we've managed to get a few powerful links and while its only been going for a few weeks it's starting to get decent rankings in Google.com but is nowhere to be seen in Google.co.uk. It's getting good traffic but not traffic that converts probably because it's targeted to the UK and most visitors are from the US. I've just set up Google places, changed geo targeting to the UK, I've moved over to a UK host and we're targetting UK sites for links. I think while things are still at an early stage it would be a good idea to move everything that's on the .com over to the .co.uk with a 301 redirect and send all new links over to the .co.uk. What do you guys think? Is this a good idea? Thanks
Image & Video Optimization | | sandanista0 -
Multiple Businesses in One Location + In One Google Places Account Under Review
HI, My Problem: Multiple businesses in one location, under one Google Places account, one being reviewed. My Question: see very bottom of this post Background: I am trying to help a client get both of his businesses ranking in Google Places. The problem is the office building has multiple doctors/practices in the same building and gave no business suite numbers to doctors that rent office space. Here is the list of the other businesses in the office: http://www.fullcirclefamilycare.com/health_care.htm. The problem escalates because the doctor I am trying to help has a chiropractic business & a spinal decompression business, both legal entities, both different registered company names, different phone numbers, and websites, but both located in this office building. He rents two offices (they should be suites) in the building. The problem escalates even more because the doctor has registered both locations (see below) in his Google Places account: Westchester Spinal Decompression Center
Image & Video Optimization | | WebBizIdeas
1241 Mamaroneck Avenue, White Plains, NY 10605 (914) 421-1502 Joint Effort Chiropractic
1241 Mamaroneck Ave., White Plains, NY 10605 (914) 368-7668
jointeffortchiro.com The first (spinal decompression) was registered a long time ago and ranks #1 for "spinal decompression white plains NY." The second he just confirmed the Google Post card a few weeks ago and has been under review since. More research so you can help me better: The "The Shop for Holistic Health / The Shop at Full Circle", a businesses location in the same office building has verified their account and ranks #1 for "women's health care white plains NY" and "midwife white plains NY." Another business,in the same office building "Keras-Donaghy Melissa S", has not claimed their listing and ranks #1 for "Women’s Health physical Therapist white plains NY" Another business, "Kuhl Josephine MD," has not claimed their listing ranks in the top 10 for "Adolescent Psychiatrist white plains NY." My Question: What do I do, wait it out and see if Google will remove the "under review" under his current Google Places account or do I add a suite number now and see if Google will send another post card? Or do I create a new account, add the business, add a suite number this time, and see if they will confirm it. I don't want to do this because the doctor already has 12 reviews on this Google Places account. If I do do this, what do I do with the Google Places account under review?0 -
Can different phone numbers affect your google places listing?
If you use a non-landline number e.g 0330 or 0845 etc does this affect your position within google places? Is it better to use a local number e.g 0208 (uk) And if you use a local number for your google places account but have a different number on your website will this have a negative effect?
Image & Video Optimization | | challen0