Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do we optimise links from a parent company to a subsidiary on different domains
-
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation.
Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be.
As far as I can see there are three options
- Visit our agent for X region - sending to the home page
- If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site
- If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages
The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA.
Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites.
I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
-
I would link "our agent" for "X Region." We don't have exact values on how Google treats multiple links from one page to a single domain, but they have repeatedly said that there is a diminishing return. So, limiting it to just two links will give you the majority of the value you would get anyways, and doesn't appear too spammy.
-
Thanks Dan,
i should clarify that we sell their products for them in a different part of the world. So the pages are hugely relevant - more so than any other links either of us have
-
The best way is to not link back!
The company you are working for probably has no relevance to your SEO/Web development company. Whilst links to them will help them and you did do work for them. Your better off getting links from internet companies and forums and not taking juice from your customers. By taking their juice you will harm their site as visitors will navigate away from their site regardless how you do this. By helping their site they will advertise you via word of mouth or possibly web forums.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from the Same Domain (But Different Pages)
Wayyy back when (in the days of yore) Mr Cutts spelled out in a video that page rank is distributed equally between the external links on the page. If there are two links on a page, each gets passed 50% of the available page rank etc. (Perhaps an oversimplification but bear with me). As a result of this, the company I worked for at the time (this was the dark ages when sidebar homepage links were in vogue) decreed that we would only ever approach a site about a link for a client once, as additional links had little extra SEO Value. Now you could argue that if there are 5 external links, each acquiring 20% of the power, and your site has 2 of those, you are getting 40% of the power, but lets forget the basic math for a minute. I have scoured the web and Mr Cutts' videos and I cannot find the answer to my question: If my site (Site A) has a backlink from SiteB Page 1, and a backlink from SiteB page 2 - does this count as two separate links in the eyes of Google? If the SAME site links out to my site, linking to different pages in different posts, does this give me more SEO benefit? Thanks for your time!
Link Building | | Turkey0 -
How do I find and can I trust link building companies
I'm finding it hard to build quality links. I don't want to employ a link building company as I can't find anyone I can trust. I also don't know what is a realistic rate of pay for link building work.
Link Building | | mark_baird0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Does blocking domains help remove bad links?
I have affiliate websites that are harming for one of 2 reasons: 1. They are on adult websites (and I don't want to be in a bad neighborhood) or 2. They are using a Frameset (so their content appears identical to mine and I am getting "credit" for all their junk links) I cannot get these websites to remove our links so I have blocked their IPs on our production firewall. Is this an effective method or should I do something else with these links?
Link Building | | theLotter0 -
It is ok to link together multiple domains on the same ip?
I have multiple domains (more than 50) in the same niche. All domains are on the same ip. It is ok to link them together, or to create a piramid link between them?
Link Building | | maldiniii0 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0
